Seemandhra the sun rise state - img1.wsimg.com

Seemandhra –the sun rise state

Large

agricultural land and

Agriculture driven

economy

• 8.1 Million Ha land is under agriculture

• Agriculture contributes 28% of State GDP ( Agriculture contribution in Country’s GDP - 12%)

Favourable climatic

conditions• 6 versatile agro climatic condition and 5 different type soils.

Record production of

food grains

Irrigation Focus

• One of the Rice bowl state in the Country and Rice Yield higher than national average.

• Net Irrigated area in state is - 3.1 Million Ha

Largest producer of

major agricultural and

horticulture crops

• Chilli contributes – 48% of Country’s Production, Mango Contributes – 10% of Country’s Production. One of the largest producer

of Sugarcane, Cotton, Papaya and other Horticultural Crops

Increasing farm

mechanization• One of the Fastest growing market in Farm mechanizion – Tractor, Power Tillers

EXECUTIVE SUMMARY for SEEMANDHRA

Source: Dept of Agriculture AP and Ministry of Agri Govt of India

Threats Low Carbon in soil and Over Usage of Urea hurting further yield

improvement The increase in the soil and water salinity levels could limit further crop

productivity There are wide fluctuations in market prices and the price discovery

mechanism is not transparent• Migration of labour• Labour shortage - NAREGA

Weakness

In Adequate power supply in many parts of the state

The number of Leaf Analysis Laboratories - inadequate

There is a lack of focus on post harvest management and facilities like

cold storage, pre-cooling and waxing centres, processing units etc.

Exports are not well organized

Crop Productivity ( Sugarcane) – low compare to national level

Opportunity

To set up processing industries for horticultural crops on the back of

improved post harvest practices

There are export opportunities - flowers to EU, Mango to Far East,

Banana to Middle East , Rice Export to Middle East and EU

Contract Farming and Organic Farming to improve the farm productivity

Revival of Sugarcane industry

Strengths

The state has excellent irrigation resource

Diverse agro climatic Condition and Versatile Crop

The farming community is educated and enterprising

There has been a spread and prevalence of new high-tech Technologies

Strong Base of Natural resource ( KG Basin)

Port Facility

SWOT Analysis of Seemandhra

Key Facts of Seemandhra ( District Wise) –Economic Indicators , Agro climatic Condition

Demographics - Population

All India

Seemandhra

125 Cr

5 Cr

Sectorial Contribution to GDP

28

12

24

28

49

60

Seemandhra

All India

Agriculture Industry Service

Agricultural Highlights

144.00

6.70

63.00

3.10

All India Seemandhra

Net Sown Area ( m Ha) Net Irrigated Area ( m Ha)

Seemandhra contributes – around

5% of India’s Net Sown and Net Irrigated Area

Agriculture Seemandhra

contributes – 28% of states GDP compare to

12% - All India Level

Seemandhra Contributes 4% of India’s population

Seemandhra - Key Socio Economic Facts

Source: Livemint

Seemandhra - Agro Climatic ZoneName of the Zone and Headquarter

Districts Rainfall (mm)Geographi

cal area (Lakh ha)

Soil Type Cropping Pattern

North Coastal Zone

(Anakapalle)

Srikakulam,

Vizianagaram,

Vishakapatnam

1000 - 1100 18.50 Red SoilsPaddy, Mesta, Groundnut,

Sugarcane, Sesamum

Godavari Zone

(Maruteru)

East Godavari,

West Godavari1000 - 1200 17.50

Alluvial and Red

Soils

Paddy - Paddy, Cotton, Maize,

Blackgram

Krishna Zone (Lam)Krishna, Guntur,

Prakasam800 - 1100 37.70

Alluvial,Red Soils,

Black soils and

Coastal sands

Paddy - Paddy,

Paddy - Blackgram / Greengram,

Cotton, Chilliles, Tobacco,

Turmeric and Maize

Southern Zone

(Tirupathi)

Chittoor, Kadapa,

Nellore600 - 1000 41.70

Red Soils & Black

soils

Paddy, Cotton, Chillies,

Sunflower, Groundnut and

Redgram

Scarce Rainfall Zone

(Nandyal)Kurnool, Anantapur 500 - 670 36.20

Red Soils & Black

soils

Paddy - Groundnut,

Groundnut - Redgram,

Sunflower, Cotton, Jowar and

Maize

High Altitude & Tribal

areas Zone (Chintapalli)

High altitude &

tribal areas of

Srikakulam, East

Godavari,

1400 and above 18.00 Red SoilsBajra, Ragi, Sunflower, Maize,

Blackgram

Diverse Soil and Agro Climatic Conditions and Versatile Cropping Pattern

Source: Dept of Agriculture AP

Key Facts of Seemandhra ( District Wise) –Major Crop Profile and Irrigation Status

Major Crop Acreage - Seemandhra

Million ha

All India Seemandhra % Share

Rice 44.01 2.35 5%

Tur 4.01 0.18 5%

Pulses 24.46 1.31 5%

Oil Seeds 26.30 1.55 6%

Food Gains 124.76 4.18 3%

Cotton 12.18 0.47 4%

Chillies 0.81 0.16 20%

Onion 1.09 0.04 4%

Mangoes 2.38 0.24 10%

Cashew 0.98 0.13 13%2.

39

0.66

0.7

0

1.13

2.08

2.89

1.59

16.1

1

6.81

0.74

3.30

0.30

0.71

1.1

3 2.

61

1.88

3.5

9

15.5

0

6.71

0.2

6

Rice Tur Pulses Oil Seeds FoodGains

Cotton Chillies Onion Mangoes Cashew


Productivity ComparisonMT / ha

Productivity Enhancement in Pulses (Tur),Cotton , Mango, Cashew - major focus Area


3.58 2.94 3.08

5.42 5.90 6.18 5.97

3.99 3.73 2.38 2.70 2.89

5.98

0.70 0.85 0.53

0.95 1.05 1.08

2.32

2.37

0.75 1.70 1.63

8.25 3.64

4.28 3.79 3.60

6.36 6.95 7.26

8.29

6.36

4.49 4.08 4.33

11.14

9.62

Srikakulam Vizianagaram Visakhapatnam East West Krishna Guntur Prakasam Nellore Chittoor Cuddaph Anantapur Kurnool

Food Non Food Total Area

Rice Bowl Districts

Oil Seed

Lac Ha

Food and Non Food Crop Acreage in Seemandhra – District Wise

Food: Cereals, Millets, Pulses, Non Food : Oil Seeds ,Cash Crops, Horticultural Crop

Seemandhra Total Crop Acreage

Food – 55 Lac Ha

Non Food – 25 lac Ha

Total - 80 Lac Ha


Key Crops Profiling – Rice - District Wise

India is one of the world's largest producers of Rice, accounting for

20% of all world rice production

India – Rice acreage – 44 million Ha

India – Rice Production–105 million MT

Seemandhra -Rice acreage – 2.3 million Ha – 5% of India’s acreage

Seemandhra – Rice Production–7.74 million MT – 7.4% of India’s

Production

Rice Yield of Seemandhra – 3.36 MT /ha against national avg yield of

2.38 MT/Ha

Yield Comparison:

3.36

2.38

7.50 6.70

4.30

Seemandhra India USA China World

Seemandhra should aim Target Yield Approach for Rice to Achieve China’s Yield

2.10

1.2

5

1.12

3.37

3.64

2.72

2.93

1.19

2.55

0.51

0.5

4

0.49

1.07

4.04

2.6

8

1.70

11.7

7 13.0

8

10.1

2 11.2

0

4.27

10.3

1

1.69

1.59

1.2

0

3.80

Srik

aku

lam

Viz

ian

agar

am

Vis

akh

apat

nam

East

Go

dav

ari

We

st G

od

avar

i

Kri

shn

a

Gu

ntu

r

Pra

kasa

m

Nel

lore

Ch

itto

or

Cu

dd

aph

An

anta

pu

r

Ku

rno

ol

Area Production

MT Per Ha

Area – Lac haProduction – Lac MT


Total Pulses Area – 13.12 Lac Ha

Green Gram

1.36 lac Ha

Black Gram

4.70 lac Ha

Red Gram

1.83 lac Ha

Bengal Gram

4.80 lac Ha

Other Gram

0.44 lac Ha

Key Crops Profiling - Pulses – District Wise

Key Districts acreages: lac Ha

SrikakulamEast

Godavari

West

GodavariKrishna Guntur Prakasam Cuddaph Anantapur Kurnool

% Share

of Total

States

Green Gram 0.28 0.34 0.11 0.13 0.18 0.04 0.00 0.01 0.03 82%

Black Gram 0.41 0.31 0.53 1.75 0.55 0.28 0.08 0.00 0.13 86%

Red Gram 0.01 0.00 0.00 0.03 0.17 0.38 0.09 0.52 0.49 93%

Bengal Gram - 0.00 - 0.01 0.12 0.95 0.90 0.68 2.01 97%

Total 0.70 0.65 0.64 1.92 1.02 1.65 1.08 1.22 2.65

Major Issue: Poor Productivity

586

276 413

880

1,145 997

763

358

663

Srik

aku

lam

East

Go

dav

ari

Wes

t G

od

avar

i

Kri

shn

a

Gu

ntu

r

Pra

kasa

m

Cu

dd

aph

An

anta

pu

r

Ku

rno

ol

Pulses Productivity – Kg / Ha

India is one of the world's largest producers of Pulses

India – Pulses acreage – 24 million Ha

India – Pulses Production– 17 million MT

Seemandhra –pulses acreage – 1.3 million Ha – 5.4% of India’s acreage

Seemandhra – pulses Production–0.9 million MT – 5.4% of India’s Production

Pulses Yield of Seemandhra at per national avg yield of 0.69 MT/Ha. However, East and West

Godavari Yield is extremely low


Key Crops Profiling – Sugarcane – District Wise


2007-08 50.55 1.87

2008-09 44.15 1.10

2009-10 41.75 0.96

2010-11 48.86 1.40

2011-12 50.38 1.56

Area - Lac Ha

Area Under Sugarcane

68

.90

64.6

0

70.0

0

70.1

0

71.7

0

81.0

6

59

.78

60.8

8

70.6

0

60.

66

2007-08 2008-09 2009-10 2010-11 2011-12

Sugarcane Productivity ( MT/Ha)


Sugarcane Productivity in

Seemandhra – a Major

Issue

• All India Productivity –

72 MT/Ha

• Seemandhra Productivity

– 61 MT /Ha

Seemandhra District wise Area Under Sugarcane ( Lac Ha)

0.40

0.11

0.27

0.16

0.13

0.29

0.20

VISAKHAPATNAM

EAST Godavari

WEST Godavari

KRISHNA

VIJAYANAGARAM

CHITTOOR

Others

Major Districts

31

72 68

88

48

71 68

VISAKHAPATNAM EAST Godavari WEST Godavari KRISHNA VIJAYANAGARAM CHITTOOR Others

Seemandhra District – Sugarcane Productivity ( MT/ha)

India Avg 72 MT/Ha

LowLow


Key Crops Profiling – Chilli – District Wise

Key Facts of Chilli Crop

India is the largest producer and

contributes 25% to total world production.

India is also largest consumer and exporter

of Chilli.

Seemandhra contributes – 20% of India’s

Chilli Acreage

Seemandhra contributes – 48% of India’s

Chilli Production

Guntur district itself contributes – 9% of

India’s Total production

Guntur district itself contributes – 26% of

India’s Total production

0.76

0.32 0.21 0.14 0.16

3.27

1.07

0.43 0.44 0.50

Guntur Prakasam Kurnool Krishna Others

Area ( Lac Ha) Production ( Lac MT)Seemandhra – “Chilli Giant”

• All India Acreage – 8.05 Lc Ha

• Seemandhra Acreage – 1.59 Lac Ha

• All India Acreage – 12.76 Lc MT

• Seemandhra Acreage – 5.70 Lac Ha

Seemandhra District wise Area and Production - Chilli

4,293

3,333

2,080

3,114 3,153

Guntur Prakasam Kurnool Krishna Others

Seemandhra District – Chilli Productivity ( Kg/ha)

India Avg 1585 KG /Ha

Very High Guntur Chilli

Productivity – 2.65

times of India’s Avg

Productivity


Key Crops Profiling – Horticultural Crops – District Wise0.

58

0.57

0.38

0.19

0.14

0.10

0.09

0.09

0.25

4.05

3.74

1.89

1.12

0.9

1

0.75

0.78

0.88

1.96

Ch

itto

or

Kris

hn

a

Viz

ian

agar

am

Cu

dd

aph

East

Vis

akha

pat

nam

Nel

lore

Srik

aku

lam

Oth

ers

Area ( Lac Ha) Production ( Lac MT)

India – the Largest producer of Mango in the world

India’s Production – 162 Lac MT

Seemandhra Contributes – 16.06 lac MT (10% of India’s Mango Production)

Seemandhra - Mango Acreage – 2.39 Lac Ha ( 10% of India’s Mango Acreage)

Chittor, Krishna, Vizayanagaram – Key Mango Growing Districts

Productivity of Seemandhra – at per with National average ( 6.8 MT/Ha)

Mango Cashew

0.33 0.33

0.24 0.22

0.16

0.02

0.06 0.04

0.09 0.11

0.04 0.01

East

Vis

akha

pat

nam

Srik

aku

lam

Wes

t

Viz

ian

agar

am

Oth

ers

Area ( Lac Ha) Production ( Lac MT)

India is one of the leading producers, processors and exporters in the world

India produced 0.72 million tonnes (MT) of raw cashew nuts

Seemandhra Contributes – 0.34 lac MT (4.67% of India’s Production)

Seemandhra - Acreage – 1.29 Lac Ha ( 13% of India’s Mango Acreage)

Productivity of Seemandhra – far below the national average – 1/3 of

National average


1.92

1.4

7

1.1

7

2.84

3.79

3.23

4.52

2.32

2.65

1.4

6

1.6

1

1.4

2

2.6

4

2.20

1.79

1.47

4.35

5.98

3.7

5

5.27

2.4

5

3.35

1.93

1.9

6

1.72

2.99

Srik

aku

lam

Viz

ian

agar

am

Vis

akh

apat

nam

East

Go

dav

ari

Wes

t G

od

avar

i

Kri

shn

a

Gu

ntu

r

Pra

kasa

m

Ne

llore

Ch

itto

or

Cu

dd

aph

An

anta

pu

r

Ku

rno

ol

Net Irrigated

Gross Irrigated

Lac Ha

Irrigation – Major Thrust Area

Major Irrigated Districts

Seemandhra Net Sown are : 6.6 Million Ha Net Irrigated Area : 3.1 Million Ha

Net Sown Area under Irrigation: 47%

India Net Sown are : 144 Million Ha Net Irrigated Area : 63 Million Ha Net Sown Area under Irrigation: 44%


Key Facts of Seemandhra–Live Stocks and Fisheries

India has the largest cattle population across the globe.

World’s cattle population – 130 Million

India’s cattle population – 28.5 Million

India accounts for about 21% of the worlds cattle population

Seemandhra contributes to about 2% of India’s cattle

population

6.9

2.0

2.9

4.6

5.2

5.8

8.1

8.2

11.0

OTHERS

WEST GODAVARI

EAST GODAVARI

VIZINAGARAM

KURNOOL

VISHAKAPATNAM

SRIKAKULAM

ANANTAPUR

CHITTOOR

Seemandhra District wise Cattle Population ( Lac) no.s

Seemandhra District wise Buffalo Population ( Lac) no.s

10.0

5.1

5.3

6.5

6.9

6.9

7.7

9.2

12.0

12.7

OTHERS

KADAPA

ANANTAPUR

KURNOOL

EAST GODAVARI

WEST GODAVARI

NELLORE

KRISHNA

GUNTUR

PRAKASAM India has the largest Buffalo population across the globe.

World’s buffalo population – 185 Million

India’s buffalo population – 105 Million

India accounts for about 57% of the world’s buffalo population

Seemandhra accounts for about 7.6% of India’s buffalo

population

Live Stocks – Growing Industry


Seemandhra ranks first in the production of brackish-water shrimp and

fresh-water prawns, contributing around 40 per cent to the country’s

total marine exports.

Total production of fish and prawns in the state expanded at a CAGR of

11 per cent over FY 2008-12 to reach 1.40 million tonnes.

Fisheries – Rising Industry

0.4

0.5

0.2

0.9

1.2

3.9

4.5

0.6

0.4

1.5

OTHERS

SRIKAKULAM

VIZINAGARAM

VISHAKAPATNAM

EAST GODAVARI

WEST GODAVARI

KRISHNA

GUNTUR

PRAKASAM

NELLORE

Seemandhra District wise Fish & Prawns ( L MT) no.s

79.98 82.3186.66

11.27 14.23 14.11

2009-10 2010-11 2011-12

Seemandhra contributes about 16% of India’s total fish production (2011-12)

Lac MT

All India Fisheries Production

Seemandhra Fisheries Production Source: Dept of Agriculture AP and Ministry of Agri Govt of India

Key Facts of Seemandhra–Logistic Advantage

22 23 26 30 33 34 36 36

40 45 44 46 48 50

56 56 65 64 66

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Viask Prt Trafficc Million MT

Seemandhra has the second-highest cargo-handling port after Gujarat.

The Visakhapatnam port ranks amongst the top three of the 12 major

ports in the country. In 2009-2010, it had a port traffic of 65.5 million

tonnes which accounted for 11.7 per cent of total port traffic at all major

ports.

Coking coal, iron ore, petroleum products and thermal coal are some of

the key products handled by the port. It also has a high volume of

container traffic.

Other than Visakhapatnam, the state has other 3 ports.

Logistic Advantage- Ports

Opportunity

Create world class port facility and

India’s largest cargo handling port which

can facilitate

Export for fruits, vegetables, fish ,

milk and meat

Ammonia and bulk chemicals – which

can cater the need of entire South

and East

Source: Indian Brand Equity Foundation

Opportunities and Challenges

Food Gain Productivity Enhancement

Crop Cluster Approach – For Horticultural Crops

Agro Processing Industry

Drip Irrigation

Farm Mechanization

Revival of Sugarcane Industry

Major Thrust on Animal and Veterinary Industry

Exclusive berth in major ports for Bulk Fertilisers

Opportunities

Farmer Education

Investments

Urban Migration and Labour shortage

Infrastructure

Challenges

S Sustaining Agriculture

AAdvantage

Port

FFreedom From Poverty and Drought

EEnterprising Youth

SAFE Model for Seemandhra Agriculture

S Sustaining Agriculture

A

F

E


Rice Productivity Enhancement – Target Yield Approach

Target Yield

Approach

Hybrid Seed

Mechanized

Organic Manure

Pesticides

Speciality

Nutrients

Fortified

Fertilisers

Recent High Yielding Hybrid Paddy

Insecticides

Fungicides

Weedicides

Mechanized

• Transplanting

• Weeding

• Harvesting

Zn deficiency a major

problem a the early stage.

Fortified DAP (DAP-Zn and

24:24:0:8S) at the basal dose

help to reduce the Zn

deficiency at early stage –

Increase the Productivity

Yield Enhancer

Usage of Zn, Boron at the

developing stage to increase

the Uptake of primary

Nutrient

Yield Enhancer

City Compost

Press Mud – to increase

the quality of Output

Yield Enhancer

Quality Enhancer

Quality Enhancer

Yield Enhancer

Objective of Target Yield Approach

To Achieve the 5MT per Ha Rice

Productivity from the current level

of 3.2 MT/Ha

Extensive Field Work Using AV VAN, Crop Seminar and

Field Demonstration

Pulses Productivity Enhancement – Pulse Village

Identify Pulse District

• Kurnool, Prakasham and Krishna District

Identify

Pulse Village

• Village Clusters in the Pulse District

Farmer Producer

Organization

• Identification of Progressive farmers in the Pulse Village and form FPO

High Yield SeedStable and steady supply of quality

farm Inputs for FPO

Assured buy back by the companies

Extensive Field Work Using AV VAN, Crop Seminar and

Field Demonstration

Major Stake Holders

Local Govt – Identify FPOs and Pulse Village

Agricultural University – Develop Integrated Pulse Crop Package

Private Company : Supply of Quality Inputs ( Fertilisers/Pesticides/Seeds)

Private Company : Buy Back of the produce with Assured Price

• Current Yield for Pulses in Seemandhra – 660 Kg / ha

• Target Yield – 1000 Kg/ Ha

Target Yield

Approach

Mechanization

Drip Irrigation

Pesticides

Speciality

Nutrients

Micro Nutrient

Sugarcane Productivity Enhancement

Mechanized Harvesting – Increase the yield

Crop Yield enhancement

( 60-100%)

Increase Fertiliser Use

efficiency – 25%

Improve pest control

Yield Enhancer

High quality Water Soluble

Fertilisers

Drip Fertigation Schedule

Yield Enhancer

Yield Enhancer

Objective of Target Yield Approach

To Achieve 72 MT per Ha – National Average

Extensive Field Work Using AV VAN, Crop Seminar

and Field Demonstration

Integrated Pesticide Management

Yield Enhancer

Yield Enhancer

Providing Right Micro

Nutrients at the deficient in

the Micro nutrient ( Zn , Fe)

deficient soil

Yield Comparison ( MT)

61

109

72 7278

Seemandhra TN All India Avg Brazil USA

Increase focus on Drip irrigation and use of high

quality water soluble fertiliser


Cluster Crop Approach – For Horticultural Crops

FRUIT MAIN PRODUCTION AREAS

MangoChittoor, Krishna, Vizianagaram, Cuddapah, West Godavari

Sweet Orange

Prakasam, Ananthpur

BananaEast and West Godavari, Guntur, Vizianagaram, Cuddapah, Kurnool

Papaya Cuddapah, Ananthpur, Prakasam

SPICES MAIN PRODUCTION AREAS

Chillies Guntur, Krishna, Prakasam

Tamarind Ananthpur, Chittoor

Vegetables MAIN PRODUCTION AREAS

Tomato Kurnool, Chitoor, Prakasam

Onion Kurnool, Cuddapah.

Tapioca East Godavari

CropPresent productivity per Ha. (MTs)

Maximum productivity per Ha.(MTs)

Target productivityper Ha.(MTs)

Mango 6.9012.20 (Uttar

Pradesh)9.00

Cashew 0.351.26

(Maharashtra)0.75

Pomegranate 10.0011.40

(Karnataka)10.80

Banana 35.0062.00

(Maharashtra)40.00

Vegetables 16.8030.40

(Tamilnadu)20.00

Objective of Cluster Crop Approach

Increase the Productivity

Increase logistics efficiency

Increase usage of MI ( Micro Irrigation)

Creations of Cold storage and Agri Processing centres

near the Crop cluster

Horticultural Crops

Balanced Nutrition through Drip

Micro Irrigation

Usage of Speciality Nutrients

Extensive Field Work Using AV VAN, Crop Seminar and Field

Demonstration

Major Stake Holders

State Govt – Funds for Micro

Irrigation and Cold Storage

Agricultural University – Develop

Integrated Horticultural Crop Package

Private Company : Supply of Quality

Inputs ( Speciality Nutrients/ Drip

Equipments)

Private Company : Cold Storage

Creation and Buy back arrangements

Export

Enhance Crop Productivity

Strategy for Improving Productivity


Seemandhra – Sustaining Urbanization

Sustaining Massive Urbanization in Seemandhra

Creation of Sewerage system and solid-waste management system

Advantage of Seemandhra:

Solid waste collection efficiency is very high across the cities of Seemandhra and varies from 85 to 100 per cent, on an average, for all the cities.

Objective:

Solid waste collection efficiency needs to convert into sustainable business.

Proposed Value Chain

Replenish the Soil Carbon

Increase the Power

Supply

Objective of MSW Management

• Create Green Metro cities across

Seemandhra region

• Increase the Soil carbon and soil fertility in

Agriculture economy

• Increase the renewable power energy and

meet the ever increasing power supply

requirement

“Carbon Credit Earning State”

S

A

F

E


Advantage

Port

DAP

Total India sale– 91.36 L MT

Seemandhra sale – 3.78 L MT

NP/NPK

Total India sale - 72.98 L MT


MOP

Total India sale – 21.36 L MT


SSP



Urea


Seemandhra sale – 15.37 LMT

Districts DAP NP/NPK MOP SSP Urea

Anantapur 0.16 0.69 0.07 0.20 0.75

Chittoor 0.09 0.29 0.05 0.08 0.60

East Godavari 0.45 0.93 0.28 0.12 1.84

Guntur 0.64 1.42 0.17 0.14 2.29

Kadapa 0.12 0.51 0.12 0.04 0.56

Krishna 0.46 1.39 0.29 0.36 1.78

Kurnool 0.49 1.83 0.19 0.04 1.28

Nellore 0.23 0.64 0.15 0.13 1.41

Prakasam 0.28 0.77 0.08 0.16 0.86

Srikakulam 0.18 0.12 0.07 0.03 0.67

Visakhapatnam 0.03 0.03 0.03 0.03 0.42

Vizianagaram 0.11 0.13 0.06 0.05 0.59

West Godavari 0.53 1.55 0.50 0.51 2.34

TOTAL 3.78 10.30 2.06 1.88 15.37

State Production Capacity 8.25 19.75

unorganised players 15.20

State Fertiliser Requirement and Production ability

Strategy:

To further strengthen port operation

for fertiliser raw material

Objective: Ring-fencing – fertiliser requirement for States

Period: 2012-13 source: FAI

Strategy for the Port

Kakinada and Vishakhapatnam – Dedicated cargo handling facility for Bulk

fertiliser and raw materials for Fertilisers ( Automated Cargo Handling)

Advantage:

Self Sufficiency in fertilisers – through Import and domestic manufacture

Cater the requirement for entire South and East

KakinadaGANGAWARAM – Dedicated cargo handling facility for Agricultural / Horticultural

processed products

Advantage:

Export Boost for Rice and Processed products

Advantage Port

S

A

FFreedom From Poverty and Drought

E

Freedom from Drought

• Crop Diversification

• Increase Irrigation

Freedom from Poverty

• Job creation for aspiring Rural youth

Freedom from Drought – Crop Diversification

Target : Rainfed districts / low rainfall districts – Kurnool, Anantapur

Crops:

a) Oil seeds - Sunflower

b) Medicinal Plants – Stevia & Tapioca

c) Spices & Condiments – Coriander (Kurnool, Kadapa, Anantapur & Prakasham),

Tamarind (Anantapur & Chittoor), Aonla, Curry Leaf, Drum stick

Advantages:

- Less dependence on monsoon

- Less chance of Crop Failure

- Assured income

Government Support – Transfer of Technology & Educating the farmers

9,282

4,470

8 1,555

17,239

125

10,765

10

KURNOOL ANANTPUR EAST GODAVARI PRAKASAM CUDDAPAH CHITTOOR

Coriander Tapioca

Kurnool Anantpur East Godavari Prakasam Cuddapah Chittoor

Sunflower 1,40,629 55,286 1,435 23,750 53,688 3,280

Ha

Major Crop Diversification – as on date

Ha

District for Crop

Diversification

Focus on Tapioca

Cultivation


Freedom from Drought – Increase Irrigation

• Net arable land – 7 Mn Ha

• Net Irrigated land – 3.1 Mn Ha

• Area under Micro Irrigation and Sprinker - 3 lac Ha

Government

Farmer

Company

Higher Subsidy & Fertigation

schedule recommendati

on by University

Introduce new chelated products and World class

Specialty Nutrients with better usage

efficiency

Better Yield & Export Quality

A

Ci

Low High

High

Low

Drip Irrigation Acreage

Ho

rtic

ult

ura

l Cro

p

AnanthpurChittor

Cuddapah

East Godavi

West Godavi

Kurnool

Focus Districts to Increase Area

under MI

Potential District Identification

Strategy : Increase Micro irrigation facility in Cash & Horticultural crops

Potential District

Crop

Chittor Mango, Tomato

CuddapahBanana, Papaya, Lime/Lemon, Onion, Coriander

East Godavari Banana, Topica

West Godavari

Banana

KornoolBanana, Onion, Vegetables, Coriander

High Acreage in Horticultural Crops but Low

MI penetration

Tissue Cultured Banana and further Crop diversification with Horticultural crops – demand for

MI – expected to increase


Freedom from Poverty - Farm Mechanization – Creating New Jobs

Ci

Low High

High

Low

Farm Mechanization

Ric

e A

crea

ge

East Godavari

West Godavari

Guntur

Krishna

Nellore Prakasham

VisakhapatnamChittorCuddapahAnathapurKurnool

Srikakulam

High Growth Potential

Farm Mechanization to be maximized in Rice growing Area

Tillage& Seedbed Preparation

Sowing/ PlantingFertiliser

ApplicationIrrigation Harvesting Post Harvesting

CropCycle

Mechanization

High Low

Farm Mechanization Opportunity

Harvesting, Crop Care and Seeding are top priority for the farmer

Similar Experiment successfully executed in T.N.


Freedom from Poverty - Agri Finance to Farming Community – Increase the Rural Prosperity

Key Points Existing Proposed

Banks Net Work and Manpower is not so extensive to reach all Farmers in Seemandhra

Appoint – Mana Gromor Centres as Business Correspondent to bring the customer to the bank. As date, 600 Mana Gromor centres in AP and around 2500 company executive directly working with farmers. Customer profiling and loan execution will be fast

Disbursement of Loan by Commercial Banks

Loan Disbursement – Medium, Marginal and Medium Farmers still dependent on Money lenders – Cost of Credit 24-36% annualized

Commodity Financing Presently for Cash crops like Chilii, Chana, Tur – but penetration is low to Medium

Objective:

Reduce dependency on village

money lenders

Increase the Farm Credit penetration

by using vast rural retail ( Mana

Gromor) network in Seemandhra

Timely credit and assured supply of

quality farm inputs

Increase commodity financing to the

farming community to get the better

price for

Better Price realization, Lower

Interest Cost and increase farm

productivity

S

A

F

EEnterprisingYouth

Rural veterinary services – Empowering Local Youths

Advantages of Rural veterinary

services

Complete solutions in

veterinary at the village

level by prodding –

Veterinary doctor

service

Feed

Medicines

Supplements

Artificial insemination

to increase the

productivity

Focus Districts

East and West Godavari, Guntur,

Krishna, Prakasham, Nellore

Proposed Model

Aspiring Rural Youth

Govt of Seemandhra

Training and Providing Certificate of Veterinary

Assistant

Private Company

High Quality Feeds

Medicines Supplements

Company Business Correspondent

Inputs

To provide Door Step service and Products at the Village level

Return for the Youth:

Fixed service charge for diagnosis the disease from the farmers

Fixed Service charge for Artificial Insemination from the farmers

Profit for the sale of Veterinary products from the Companies

Creating Jobs and Entrepreneurship for

the Aspiring Rural Youth and Increase Cattle and Buffalo

productivity

Micro Propagation ( Tissue Culture) – a New Frontier

Micro Propagation: A whole plant can be regenerated from a small tissue or plant cells in a suitable culture medium under controlled environment. The plantlets so

produced are called tissue-culture raised plants.

Advantages of Tissue Culture

Rapid multiplication

Requirement of limited

mother stock

Product uniformity

Season independent

production

Agronomic advantages

Plant exchange

High returns

Focus Crop

Banana (Grand naine, Dwarf

Cavedish, Robusta)

Focus Districts

East and West Godavari, Guntur,

Vizianagaram, Cuddapah, Kurnool

Establishment of

Commercial Plant Tissue

Culture Unit

Storage room for

chemicals.

Media Preparation

Room.

Washing room.

Inoculation Room.

Growth Room.

Green house

Investment and Return

Cost of Production

(per annum)

(Rs. lakhs)

Recurring cost 14.52

Depreciation @10% 0.80

Interest (@17%) 1.31

Total 16.63

Turnover

Total plantlets 3 lakhs

Selling price Rs. 8 per plant

Total turnover Rs. 24 lakhs

Net profit Rs. 7.37 lakhs

% Profit on sales 30%

IRR 19%

ROI 56%

Debt ( Rs Lacs) 10.25

Equity ( Rs Lacs) 3.63

Total ( Rs Lacs) 13.73

Debt : Equity 3:2

Rate of interest on loans 17%

Funding

State Govt

Entrepreneur

Youth

Bank

Subsidy: 50% of Debt

Loan : 50% of Debt

Equity

Assured Sales : Sell Tissue Culture directly to the Rural Retailers ( MGCs)

or Farmers

Pay

bac

k th

e EM

I w

ith

in 2

Yr

Creating Jobs and Entrepreneurship for the Aspiring Educated Rural Youth and Increase Banana productivity of the State

Source : DBT Government of India

Proposed Model

Green house for Horticultural Crops – Unleashing New Opportunity

Green House: Any framed or covered structure with controlled environmental condition used for the production of fruits, vegetables,

flowers or growing plants and it allows to operate by man is Green House.

Advantages of Green House

Greater environmental

control

Uniform quality production.

Greenhouses may be used

to overcome shortcomings

in the growing qualities of a

piece of land.

Greenhouses are often used

for growing flowers,

vegetables, fruits, and

transplants.

Special greenhouse varieties

of certain exotic crops

Focus Crops

Vegetables, Onions and Exotic export

oriented Crops

Focus Districts

Proposed Stake Holders

NHB & State Govt

Entrepreneur

Youth

Bank

Current 20% Subsidy By NHB

+Proposed 20% Subsidy

by State Govt

50% Loan – under priority sector lending

10% Equity

Growing Vegetables and Exotic crops – under Green House during Off Season

Higher Price realization due to Increase Quantity and Quality

Pay

bac

k th

e EM

I wit

hin

2 Y

r

ROI in Green House: Payback period: 2 Yrs and Yield Increase – around

90% ( Tomato) Profit per Acre of land – Rs 7-10 lacs ( avg)

Farmers

Collection Points

Collection Centres

Primary Processing

Centres

DistributionCentre

Domestic markets

Export markets

Retail

Food Parks – Job Creator

Model Food Park Primary processing centre:

Cooling, sorting, grading, packaging

and storing

Collection from max. 50 - 100 km

Backward chain optimisation from

farm to fork (incl. seeds and tissues);

farmers become preferred suppliers

Reduce shrinkage by expanding cool

chain

Increase quality (+price)

Extend potential market

Focus Districts: Chittor

State Govt

Company

Bank

Providing Land

Favourable Policy for Direct

procurement (APMC act)

Exclusive Port handling

facility for Process Products

for Export

Attracting FDI

Long Term loans at low cost

Setting Up of

Infrastructure

Creating supply chain for

direct procurement

Major Stake Holders

Creating Massive job opportunity at rural level

Reduction of Post harvest losses Increase Foreign Exchange Revenue

through Export

Thank You

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