Seeking Traction Ep.1 - Podcast and SEO for Niche Markets
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Transcript of Seeking Traction Ep.1 - Podcast and SEO for Niche Markets
Episode 1: Podcast and
SEO for niche markets
Interviewed expert: Taylor Pearson
- Business: Concierge Medicine Radio
- Marketing consulting for private physicians
- Best channel used: podcast
www.taylorpearson.me
- Use SEO if you’re new to the market
- Use SEO if your product is not normally
marketed online
- Don’t use SEO if you’re in an old-school,
online well-established market
Should you use SEO?
- Establish relationship with audience (high-
touch lead nurturing)
- Build trust and thought leadership
- Find partnerships
- Integrate with SEO through transcription
What podcast can do
- Results may not be realized before 24-26
months.
- It’s hard to get people back to the site after
they listen to an episode.
- Personality fit and publishing consistency.
The challenges of
podcasting
Content vs. Outbound
Content OutboundROI Slowly realize ROI but
you can drive ROI
constantly
Realize ROI faster but
the ROI is linear
Time 3-4 years After every campaign
Different channels at
different stages
- New business: in-person marketing (dinner,
coffee with prospects)
- Have one customer: referral, phone calls
- Have established products: SEO, adwords,
social media messaging (LinkedIn)
Listen to the full episode at
www.beachhead.io/podcast