Seeketing

SeeketingKnow mobile consumer behavior tobetter advertising ROI

Technology financed by CDTI

:::[(Indice)]:::

1. The need2.Market3.What we do to provide solutions4. The team5.Our strategic goals

:::[(1. The need)]:::Mobile MarketingAdvertising cross-media & cross-screen

1.Know ROI in advertising – offline & online -2. Improve ROI in advertising3.Drive more sales

2012GLOBAL ADVERTISING

MARKET: 466 bn$1

(USA: 152 bn$)

GLOBAL INTERNET ADVERTISING MARKET: 99 bn$

(USA: 34,5 bn$)2

GLOBAL MOBILE ADVERTISING MARKET:

15 bn$:(USA: 6,7 bn$)3

2015GLOBAL ADVERTISING

MARKET: 570 bn$4

(USA: 165 bn$)

GLOBAL INTERNET ADVERTISING MARKET:

133 bn$(USA: 52 bn$)2

GLOBAL MOBILE ADVERTISING MARKET:

42 bn$:(USA: 20 bn$)3

1Strategic Analytics, February 2012, Statista2GroupM, 2013, Global Internet Investment32013 Mobile Economy Impact Study, AMA, USA4Zenith Optimedia December 2012 forecast

:::[(2. Market)]:::Mobile MarketingAdvertising cross-media & cross-screen

12013 Mobile Economy Impact Study, AMA, USA

:::[(2. Market)]:::

2012

2015

Sales generation

Advertisinginvestment

$ 6,7 bn

$ 20,0 bn

$ 139 bn

$ 400 bn

$20 x $1 ROI

Improving5% efectiviness

We get+ $20bn sales

Efectivenessmobile marketing tools (20%) $4bn

USA market

Mobile MarketingAdvertising cross-media & cross-screen

:::[(3. What we do to provide solutions)]:::

1. Profile one unique user through getting data frommultiple screens online and offline interaction.

2. Provide smart tools to analyze and improve businessoutcomes using consumer behavior profile and business company goals

3. Provide solutions for:1. Corporate customers and advertising agencies2. SMB business3. App & Mobile Web developers

:::[(4. The team)]:::

PhD Isidoro PérezCEO

Carlos CollCTO

Prof. Jesús PastorCMO

George HayesAgencias y anunciantes

Macarena EstévezModelosEficacia

publicitaria

Executive Team

Socios Inversores y Advisory Board

Amor GonzálezCOO

:::[(5. Our strategy goals)]:::

1. Build a Big Data foundation to profile consumerbehaviors with Business Data & Technological Partners.

2. Deploy Seeketing’s technology through developer’snetworks in apps and mobile web to get Tconsumerusage patterns providing smart feedback and tolos todevelopers.

3. To gain commercial traction in USA:1. Turnkey projects to improve ROI for corporate

advertisers directly or through advertising agencies partnerships

2. Develop SMB channels in partnership

�We provide a new model (above only branding and performance) andcross-media cross-screen tools for measurement, optimization and payper efectiveness for interactive advertising.

� Providing solutions for advertisers (corporate and SME), advertisingagencies and developers-publishers helping them to monetize contentand developments

ResultsKnowledgeMobile Big Data

Seeketing SDKs Seeketing Observer Seeketing Optimizer

:::[(Conclusions)]:::