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Seeds Ltd. Business Plan For A New and Improved Seed Cleaning Plant Nav Khinda, Sean McAlpine and...
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Transcript of Seeds Ltd. Business Plan For A New and Improved Seed Cleaning Plant Nav Khinda, Sean McAlpine and...
Seeds Ltd.Business Plan For A
New and Improved Seed Cleaning Plant
Nav Khinda, Sean McAlpine and Noor Syed
April 05, 2007
Introduction Background Current Situation Goals Key Questions Operational Plan Marketing Plan Financial Plan
Contents of the Plan
Introduction Seeds is an on-farm cleaning and packaging
plant in Sask.
size and color comparison of beans
•Cereals, pulses and oil seeds are cleaned and quality tested to broker’s specification
•Four machines clean and sort the seeds according to color, size, shape and density.
•Six employees
Color, Weight and Size Variations in Seeds
Assorted beanswheat grainfenugreek
black mustardhemp
green lentils dried peasgreen split peassoya beans wheat germ
oatsGolden flax
Pinto beanscoriander
Variety of pulses
Background began seed cleaning
operation in 1985
Seeds Ltd. became incorporated in 1997
Authorized for pedigree and certified for organic seed cleaning
Current Situation
Flax Unable to meet 99.99% purity
Chickpeas, Lentils, Peas and Beans
Not able to process fragile crops
Mustard Unable to meet 99.9% purity
Coriander Unable to remove splits and wheat
Wheat is an allergen
Small Lentils Not able to remove cereals
Gluten is allergen, 100% wheat free
Seed variety Unmet Requirements Comments
Current Situation
Seeds Ltd. Business Plan
New equipment will further improve capability to clean seeds to customer specifications
Increase the plant capacity
Goals of New Plant
Reach sales of $1 M Continue superior quality service
ORGANIZATIONAL CHART
President
Administrative Asst. Plant AssistantsPlant Operator
Warehouse Technologist
3rd technologist
Warehouse Technologist
Plan View of Operations
Warehouse
Shipping Processing
Future Development
Area
Screenings
Raw Material Storage
Screenings Burning
AreaReceiving
Long Term Storage
Bulk Shipping
WORK FLOW PLAN
CLEANING
PACKAGING
RECEIVING
1.
3.
2.
Packaging
HACCP and ISO
Canadian Food Inspection Agency
•Seeds Ltd. meets HACCP inspection regulations•Currently no certification for seed cleaning plants exists•Voluntary compliance and free inspection is available•New plant is designed with improvements in critical control points•According to customers specifications lab tests are outsourced
Marketing Questions
•Who are the current competitors?
•Unique services?
•Supply a niche market successfully?
•Buying and selling direct
•Will HACCP be a factor in the future?
•Should a quality control lab be part of the QC system? In-house?
•Organic industry expanding?
The Four P’s
1. Products and Services- cleaning, storage and packaging of various seeds- high quality of service
2. Pricing- cost plus; time required for processing- below or in par with others
3. Promotion - develop relations with existing and new brokers
STP Segmentation
Geographical location Broker specifications
Targeting Continue to focus on organic market
Positioning Consistent high quality std. Approachable, professional and dependable
SWOT Analysis•Strengths
•knowledge & experience•solid reputation•economy of scope
•Weaknesses•location (rail)•company size
•Opportunities•emerging trend of higher quality standards•growth in organic industry
•Threats•power of buyers•environment•large competitors•demand
Marketing Strategies
Sales and Profit Objectives $1 million in sales
Channels of Distribution Customers arrange for delivery and pickup
Pricing Policy Cost plus We recommend a market value approach
Select Markets/Products/Service Mix Organic, Export, High purity demands
Selling and Advertising Minimal effort $10,000 per year in trade shows
Debt and Equity
Breakdown of funding for BirdSeeds Ltd.
Finance Source Cdn $
Owner Equity $ 598,300
Venture Capital $ 1,015,872
Long Term Debt $ 356,928
Total Financing $ 1,971,100
Financial Analysis and Overall Financial
Performance Summary of the Financial Situation (Base case scenario)
Year 2008 2009 2013 2017
Sales $1,030,857 $1,149,312 $1,253,838 $1,367,870
COGS $809,634 $913,426 $727,290 $709,740
Gross Profit $221,223 $235,885 $526,548 $658,131
Expenses $72,685 $72,554 $71,326 $68,607
Net Income Before Taxes $148,538 $163,331 $455,221 $589,524
Income Tax $14,854 $16,333 $59,327 $106,333
Net Income $133,684 $146,998 $395,894 $483,190
Net Cash Flow to Equity $369,912 $483,930 $497,037 $504,836
Net Present Value (NPV) $287,909
IRR 25.11%
Risk Analysis
VariableLevel of Importance (1, 2, 3)
Capacity 1
Cleaning Price 1
Grade Changes 2
Number of Employees
2
Wage rates 2
Seed Price 2
Interest rate 2
Inflation rate 2
Tax rate 3
Key for the table.
1. Critical for success and feasibility
2. Important for financial performance
3. Minor importance, but has damaging effect on financial
performance.
Scenario Analyses
VariableBase Case
Worst Case Best Case
Capacity % 100% 80% 100%
Capacity 27.8 24.2 27.8Grade
Changes 1 3 0
Packaging Price $ 38.86 $ 36.91 $ 40.80
NPV $ 287,909 $(1,027,617) $ 855,391
IRR 25% -6% 35%
Break even Analysis
0
5000
10000
15000
20000
25000
Year
An
nu
al T
on
nag
e/t
IRRCash FlowNet Income
Break even Analysis
$-
$5.00
$10.00
$15.00
$20.00
$25.00
Year
Ave
rag
e C
lea
nin
g P
ric
e/$/
t IRRCash FlowNet Income
Summary
Volume is key Marketing will play an important role Viable Business Plan
Interactive Session
Thank You