May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

Organized by

Title Sponsor Gold Sponsors

Silver Sponsors

MRMW Chicago May 27-30, 2014 #MRMW

Workshop Sponsors

Association & Education Partners

Networking Reception

Sponsor

Event App

Partner

Media Partners

MRMW Chicago May 27-30, 2014 #MRMW

Seeding Millennials Future Financial

Product Purchase

Lauren Moores VP of Analytics

Amit Phansalkar Chief Data Scientist

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 2

Research

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MILLENNIALS

1980 2000

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MILLENNIALS

1980 2000

Challenge: initiate engagement with an audience that tends to exhibit low awareness and / or interest in purchasing

health and insurance products at this time.

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6AM 7AM 8AM

9AM

11AM

12PM 2PM

7PM

8PM 12AM

4PM

The Complete Customer Journey is Physical AND Digital

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Solutions

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1st Party

CRM

Location

Lifestyle

Device

Apps

Context

Intelligent Delivery

Display

Mobile

Video

TV

Native

Digital OOH

Custom Audience Raw Data

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Life Insurance Now

Dstillery Dscover Data @2014

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The Millennial Footprint

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Cross-Platform Campaign

Tablet

Display

Native

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Desktop Behavior

Seeds a New Prospect

Audience Segment

Third-Party Adds

a Household with

Children Segment

Cross-Site Behavior

and Known Demographics

Seed a New Demographic

Landscape Segment

Mobile Behavior

at Universities Seeds

a “Mobile Infusion” Segment

C A P T U R E

M AT C H

C O N N E C

T

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Audience Impressions and Site Visit Rate

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000

2000000

0.000%

0.020%

0.040%

0.060%

0.080%

0.100%

0.120%

Imp

res

sio

n V

olu

me

Sit

e V

isit

Ra

te

MassMutual Segment Scale and Performance Jan 24 - Feb 22, 2014

Impressions Site Visit Index

Tablet

Display

Native

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Audience Behaviors

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000

2000000

0.000%

0.020%

0.040%

0.060%

0.080%

0.100%

0.120%

Imp

res

sio

n V

olu

me

Sit

e V

isit

Ra

te

MassMutual Segment Scale and Performance Jan 24 - Feb 22, 2014

Impressions Site Visit Index

© 2013 Distillery. All Rights Reserved. Proprietary and Confidential 14

Audience Cross-Device Time of Day

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000

2000000

0.000%

0.020%

0.040%

0.060%

0.080%

0.100%

0.120%

Imp

res

sio

n V

olu

me

Sit

e V

isit

Ra

te

MassMutual Segment Scale and Performance Jan 24 - Feb 22, 2014

Impressions Site Visit Index

THANK YOU!

Lauren Moores VP of Analytics

Amit Phansalkar Chief Data Scientist

Title Sponsor Gold Sponsors

Silver Sponsors

MRMW Chicago May 27-30, 2014 #MRMW

Workshop Sponsors

Association & Education Partners

Networking Reception

Sponsor

Event App

Partner

Media Partners

MRMW Chicago May 27-30, 2014 #MRMW

May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

Organized by