See Like a Spider

See Like a SpiderPresentation By: Jim Komara

August 4, 2016

What Is a Spider?Search Engine Crawlers

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• As I am typing there is estimated to be 1,058,642,680 websites. Oops now there’s 1,058,642,790

• About 25% of them are competing for position on the first page of Google

• There are 10 organic spots on the first page of the Google results.

• Spiders read through the web continuously to decide who gets one of those top 10 spots for any given keyword or string of keywords.

• They might be crawling your website right now. If you want to rank well…

• BE NICE TO SPIDERS – THIS SESSION WILL HELP YOU SEE YOUR WEBSITE LIKE A SPIDER.

User Experience vs. Spider?Google suggests putting users first! Not spiders

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• Experts at Google stress that your number one concern should be centered around the user experience and the rest will happen organically.

• According to this line of thinking you should not have to manipulate anything to achieve search rank, it will just happen naturally, if you deserve it. ~ nor would I have needed cool Ray-Bans when I was dating!

• This line of reasoning is not realistic when applied to a business website.

• For example there are many different terms used for the same products. As a manufacturer you may refer to your products one way, and customers search it another.

• Which has more search volume?• How should these words be placed on the page?• Without effort directed toward your rank, and how the

search engine spider reads and indexes these terms, you are shooting in the dark, hoping for the results to occur naturally.

Add cartoon here.

QualitiesSpider Qualities

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• Spiders love to eat healthy links! – no garbage• Like to read the menu before ordering• Don’t like to eat too much of the same thing• Spiders are blind• Don’t like to be tricked, lied to or trapped• Like to crawl fast through your site (throttle?)• Impatient – they are in a hurry, lots of places to go• Like to ‘browse’ rather than search• Like keyword consistency on a page• Hate when pages move or change names

• I loved that thing. Where did it go? Why don’t you serve my favorite dish anymore?

Healthy Links?Spiders like to eat healthy.

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http://www.post-gazette.com/business/development/2016/07/29/Frontier-Airlines-suspending-flights-from-Pittsburgh-International-Airport/stories/201607290092

Healthy Links?Spiders like to eat healthy.

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What’s On the Menu?Like to study the menu before ordering

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What’s On the Menu?Sitemaps options

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Watch Out for Duplicate InformationDon’t like to eat too much of the same thing

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Not the worst example – we’ve seen much worse, but the information is repetitive and in the wrong order.

Watch Out for Duplicate InformationResults of poor page titles

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Watch Out for Duplicate InformationBetter example

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Use Text and Alt Tags

Spiders Are Blind

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Use Text and Alt TagsSpiders Are Blind

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NOT TEXT

Good to repeat here in text since logo is an image. This is the case with most logos.

Results of Bad SEO PracticesMake sure this isn’t happening to you! Check the SEO health of your site.

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Use Text and Alt TagsDown the rabbit hole

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Use Text and Alt Tags

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Tricks will Get You BlacklistedSpiders don’t like to be tricked, lied to or trapped

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Tricks Will Get You BlacklistedSpiders don’t like to be tricked, lied to or trapped

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NO ONE DOES THIS ANY MORE, BUT IT WILL STILL GET YOU IN

TROUBLEIF YOU DO .


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Website Performance IssuesLike to crawl fast and don’t always take turns

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Website Browse PathsLike to ‘browse’ rather than search

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Website Browse Paths

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Line Up Your Main Keywords

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Spiders like keyword consistency on a page


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URLPage Title

<H1>Body copy

Alt Tag


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ONLINE EXAMPLES

AND TRENDS

Elvis – Luke - Taylor

301 Redirect or Archive

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Spiders don’t like when things move or disappear!

It’s a Wrap

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Thank you for participating!

See Like a Spider

Marketing

Transcript of See Like a Spider