Sectoral analysis:Toys

7/29/2019 Sectoral analysis:Toys

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TOYS SECTOR

Presented By-Pamee shahRadhika Limsay


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Global overview

The global toys sales stands at $83.9 billion.

US sales having the largest market at $21.87billion, followed by Japan, China, UK and

France.


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CategorizationToys and games can fall in one the 3 categories:

1) Traditional toys:

Action Figures & Accessories (G.I.Joes)

Building Sets (Lego Sets)

Dolls (Barbie's)

Games & Puzzles (Monopoly

Plush (Soft Toys)

Vehicles (Hot Wheels)

2)Video games:

Youth Electronics (PS2, X-Box)

Gaming Parlors (Jamming, Time Zone)

3) Casino Games:

Slot machines

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Indian overview

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Indian Toy Sector Figures

Indian toy industry about 850 million US dollars

Indian games and toy manufactures

exporters and suppliers in the small sector

of India.

800

Market structure organized 35%

unorganized 65%

Total Export

Global export contribution

Rs 18 crore

0.4%

Governing Body Toy association of India(TAI)


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International and Indian players

International Indian

Mattel Zapak Games(ADAG group)

Hasbro TPH Impex Pvt Ltd.(maharashtra)

Bandai Toyo toysLego Omega exports group

Jakks Specific Oceanic Designs pvt Ltd

Russ Berrie Kailash Engg Works(delhi,India)

rc2 Prasid Toys Pvt Ltd(Delhi based)

Action Products InternationalCorgi International

Little Genius Toys Ltd

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http://www.ranker.com/list/toy-

companies/reference?page=2&format=GRID&sortby=&sortdir=&limit=


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Strategy Canvas

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MattelLego

bandai

Hasbro


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Procedure of Products whichflow

Distributor

Wholesalers

Rawmaterial

Factory/manufacturing unit


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Supply chain

Raw material

Manufacturing unit

Machines: cuttingm/c

Traders-located in

Jogeshwari nalasupara

Retailers

StoresDadar-Ambika storeBrivalivaliBandraParelMasgoan

Sales-400000 per

annumMargin: wholesaler 15% ofMRP

retailer 25% of MRP

Need GumasalicenseVat no


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Rules and Regulation

The main requirements are that toys must:

satisfy safety requirements (termed the essentialsafety requirements)

bear the CE marking bear the required name

Be accompanied by warnings where necessary.

In addition, information must be maintained for

inspection by enforcement authorities.


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Need Gap

Fictional characters from animated cartoonseries, movies,comic.

Toy Directory: to guide parents toy for

each age group Developing mall structure

Preference amongst parents towards

Educational toys Eco friendly materials

Aspiration toys

Voice enhanced toys


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Some more Innovations in Line

Electric Pop up books Electronic Popables by Jie Qi is a pop-up book that lights up as

you interact with it, producing the most beautiful and dynamicpop-up pages ever

Scribble Bots It is just a concept at the moment, but the idea is that children

can connect with their friends through the official website andshare their drawings, artwork and also the artistic process.


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The Telekinetic Obstacle Course This innovative new toy measures your brainwave activity and determines your

concentration level to move a floating ball through an obstacle course. . If youdrop concentration the headband sends a signal and the ball drops. While

youre not actually moving a ball through the air by means of telekinesis you

are actually controlling a fan that movies the ball with your mind.


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Sectoral analysis:Toys

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