Introducing energy-efficient clean technologies in the brick sector of
Sector 3.0_New technologies in fundraising_Aazadi_Sheridan
-
Upload
konferencja-sektor-30-technologie-w-organizacjach-pozarzadowych -
Category
Documents
-
view
44 -
download
3
Transcript of Sector 3.0_New technologies in fundraising_Aazadi_Sheridan
![Page 1: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/1.jpg)
„New technologies in fundraising”
Azadi SheridanProductle (UK)27th May 2015
![Page 2: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/2.jpg)
Agenda
• New trends, fashion or not far future?• Offline vs online• How to organise fundraising safe?• Several tools for fundraising
![Page 3: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/3.jpg)
Who am I?
• Approaching 20 years in not-for-profit sector
• 11 years for with world’s leading fundraising software vendor
• Now independent consultant and social entrepreneur
![Page 4: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/4.jpg)
Rene Magritte
![Page 5: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/5.jpg)
“It’s also an instrument of change.”
AmnestyInternational
![Page 6: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/6.jpg)
![Page 7: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/7.jpg)
![Page 8: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/8.jpg)
How do UK people give?
![Page 9: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/9.jpg)
Never assume...
![Page 10: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/10.jpg)
Viral
• https://www.youtube.com/watch?v=RBQ-IoHfimQ
• https://www.youtube.com/watch?v=L9O8j9QPZc8
![Page 11: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/11.jpg)
#NoMakeUpSelfie
![Page 12: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/12.jpg)
![Page 13: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/13.jpg)
• Generated 600 news stories
• Reached 80 per cent of UK adults
• Achieved 221,400 Facebook fans and 8,000 Twitter followers,
![Page 14: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/14.jpg)
Non-non-profits
![Page 15: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/15.jpg)
Direct Debit
• 60 million payments = >£1.2 billion per year
• The average annual cancellation rate in 2013 was 3.1%
• The highest in 10 years is 4.33%
Source: Rapidata Charity Direct Debit Tracking Report 2014
![Page 16: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/16.jpg)
Other Recurring
• Text• Credit Card
![Page 17: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/17.jpg)
Innovation focused on retention
• Automated follow ups
• Personalisation
• (Expenditure)
![Page 18: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/18.jpg)
![Page 19: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/19.jpg)
Relevant formal feedback
![Page 20: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/20.jpg)
http://rnli.org/latestlaunches/Pages/latestlaunches.aspx
![Page 21: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/21.jpg)
Why is retention so important?
![Page 22: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/22.jpg)
Creative Partnerships
![Page 23: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/23.jpg)
Analytics
• And also• Other products
purchased• Has children?• Link to cause
• Ask your donors!
![Page 24: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/24.jpg)
Look at the data...
![Page 25: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/25.jpg)
Know your supporter
![Page 26: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/26.jpg)
Know your supporter
![Page 27: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/27.jpg)
Be honest
![Page 28: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/28.jpg)
Technology Opportunities
• Google hangouts – exclusive clubs?• Video feedback reports• Banner advertising – good again?• Corporate sponsorship - need to
prove your brand value• So much more!
![Page 29: Sector 3.0_New technologies in fundraising_Aazadi_Sheridan](https://reader031.fdocuments.us/reader031/viewer/2022032716/55b1e0c7bb61eba15c8b463a/html5/thumbnails/29.jpg)
Some Conclusions• Relationship NOT technology• Keep network interested – donation and interaction• Focus on the donor outcome - engagement or
payment?• Leverage goodwill – help share well!• Say thank you!
• Great websites:– www.sofii.org– http://npengage.com– www.theagitator.net