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MAGIC PREVIEW

NICE CREAMSIt may be Las Vegas, but this dessert destination doesn’t always have to be sinful. Located next to the Galleria Mall, Atomic #7 features organic, vegan and gluten-free options in addition to ice milks and ice creams. Guests create their own frozen or hot dessert by choosing cream, milk, rice, soy or almond milk, then sweeteners such as organic sugar or agave syrup. Custom flavors and mix-ins are the final step. Appropriately enough, Atomic #7 takes its name from the seventh element on the periodic table — nitrogen — because the company uses a patented atmospheric freezing process to create its ice cream. But those seeking a warm treat can opt for steaming hot pudding instead. Atomic #7 is a certified vegan, USDA organic and green business and all goodies are served in gluten-free homemade waffle cones or bowls nestled in eco-friendly dessert cups. Now that’s a guilt-free dessert. Atomic #7, 605 Mall Ring Circle #110; 702-458-4777. Open Monday to Friday, 8 a.m. to 10 p.m., and Sunday, 1 to 10:30 p.m. Closed Wednesday. THE FOOD NETWORKMartini time? In Las Vegas? It’s not exactly what you might think. Chef Tina Martini, an internationally recognized naturopathic chef and wellness consultant, is hosting a live cooking show. “Martini Time With Chef Tina Martini” (and yes, that’s her real name)

is a one-hour production that treats the audience to entertaining and educational demonstrations, complimentary food and beverage sampling and cooking and entertaining tips. Four times a week, Martini covers topics focused on fitness, mind and body, such as “Some Like It Hot and Fast, Some Like It Low and Slow” and “Weight Loss Food for Lovers.” The show takes place inside a custom-built cooking studio in the M Resort’s buffet restaurant. “Martini Time With Chef Tina Martini,” M Resort, 12300 Las Vegas Boulevard; 702-797-1000. Showtimes: Thursday to Sunday, noon and 4 p.m. Tickets: $39.95. Call 800-745-3000 or purchase online at ticketmaster.com. TWILIGHT SAGAIt’s usually hard to tell what time it is in Las Vegas unless you’re staring at the sun, but The Signature Tower at MGM Grand is recognizing twilight with “Blue Hour,” a new elite poolside experience. The phrase “Blue Hour” describes the transition between day and night — or when the pool scene ends and the nightlife crowd kicks into gear. As the sun begins to set, The Signature Tower pool transforms into a plush DJ lounge adorned with cabanas, daybeds, floor pillows and lanterns, exotic cocktails and specialty nibbles. The dress code is relaxed yet sophisticated, and swimsuits and chic cover-ups are encouraged. The night begins with Happy

Hour from 6 to 7 p.m., and specials include pitchers of sangria for $15 and half-priced beer buckets ($17.50 for six bottles). The event takes place every Friday and Saturday between 6 and 10 p.m. through Labor Day weekend. The Signature Tower pool, MGM Grand Hotel, 3799 Las Vegas Boulevard; 702-891-1111. Blue Hour open Friday and Saturday, 6 to 10 p.m. PREMIERE PAMPERINGFor those seeking respite after a long week at trade shows, The Spa at Wynn is just the ticket. Boasting 45 treatment rooms, the ultraluxe spa offers massage, body treatments, facials and hydrotheraphy. Based on the five elements of Feng Shui — health, wealth, prosperity, happiness and harmony — the Good Luck Ritual Massage ($260) is The Spa’s signature treatment. This 80-minute massage combines heated Thai herbs, a lemon verbena and peppermint foot treatment, an ultramoisturizing hand therapy and a soothing wild lime botanical scalp treatment. If that doesn’t suit your fancy, The Spa also offers Shiatsu, Wynn stone, Thai, Arabian, couples and pregnancy massages ($160 to $260). Other popular exfoliation treatments include the Pacific Paradise Sugar Glow ($170) and Bamboo Lemongrass body scrub ($95). To renew dry skin, try the Royal Honey and Milk Ritual ($280), the Sake and Rice Body Treatment

($260) or the Dilo Kuli Moisture Renewal Treatment ($170). The Spa’s array of facials can be enhanced with antiaging, aromatic scalp and hydrating eye treatments. The Spa also has a fitness center equipped with a steam room, sauna, whirlpool and lounge. The Spa at Wynn, 3131 Las Vegas Boulevard; 702-770-3900. Open Monday to Friday, 6 a.m. to 8 p.m. ‘JERSEY BOYS’The Tony and Grammy Award-winning Broadway musical “Jersey Boys” premiered in Las Vegas in 2008 and is now the top-rated show in the city, according to the Las Vegas Review-Journal. It’s the story of Frankie Valli and the Four Seasons, from their days as blue-collar boys who wrote their own songs, invented their own sounds and sold 175 million records worldwide. The show features hits like “Sherry,” “Big Girls Don’t Cry” and “Can’t Take My Eyes Off of You.” Guests can purchase the “Best Seats in the House VIP Package” that grants access to the custom-built theater through a VIP hallway, a full-color souvenir program and seats in the front orchestra. “Jersey Boys,” The Palazzo, 3325 Las Vegas Boulevard; 702-414-9000. Showtimes: Monday, Thursday, Friday, Saturday: 7 p.m.; Tuesday and Saturday: 6:30 p.m. and 9 p.m. Ticket prices range from $67 to $147 plus tax. Call 866-641-7469, or purchase online at palazzolasvegas.com.

— Safiya Ashraf

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“Jersey Boys” at the The Palazzo. Chef Tina Martini.

Atomic #7

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Make an appointment to meet us at the following shows: ENK NY (Blue) ENK Childrensclub Intermezzo New YorkCoterie New YorkMagic Las Vegas Featuring our new SS11 collections for Woman, Man, Kids and Accessories Contact us at:customerserviceamericas@desigual.comwww. desigual.com

POOLTRADESHOW AT MANDALAY BAYThe Mandalay Bay Convention Center has a new pool for buyers to explore. The PoolTradeshow, that is, which is moving from the Las Vegas Convention Center. Featuring emerging talent and independent

designers like Heidi Roland, Cameron Hawaii and Destination Pin Up, Pool is joining MAGIC and Project at the Mandalay

Bay. “There is better cross-shopping with the shows at Mandalay Bay,” said Chris DeMoulin, president of MAGIC International.

THE INDIGO GALLERYMAGIC Marketplace wants to turn the Mandalay Bay Convention Center into a one-stop shop for

denim buyers with the launch of the Indigo Gallery in MAGIC’s Premium show. Intended to complement the rarefied premium denim labels showing at

Project, which is also housed in Mandalay Bay, Indigo Gallery is highlighting about 30 jeans brands that have moderate prices and/or wide distribution. Exhibitors

at Indigo Gallery include DKNY Jeans, Marithé & François Girbaud, Silver Jeans, Pepe Jeans London, Vigoss, Salsa Fits My Life and Lucky Brand, which is

making its return to MAGIC.

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The Top 12 Things You Need To Know About MAGIC

The who, what, when and where of the sprawling MAGIC Marketlplace show and events. By Khanh T.L. Tran

Levis’ shirt and T-shirt and English Laundry’s jeans.

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WWD.COM

FN PLATFORM RETURNSFN Platform is striding toward its sophomore show at the Las Vegas Convention Center. Boasting a 30 percent increase in the number of exhibiting brands from its launch in February, FN Platform will feature more than 1,000 footwear lines — including Marc Jacobs, Robert Clergerie, Geox, Hunter Boots and Stride Rite — for women, men, juniors and children. Clergerie fans also will be treated to a historic retrospective of the French shoe designer.

5

NOT SO DESPERATE HOUSEWIFEAfter selling on HSN for nine years, Seventies siren Suzanne Somers is readying the retail

expansion of her namesake line of fleece trenchcoats, Empire-waist knit dresses (left), ankle-zipped jeans, chain-link necklaces and other fashion pieces. The line is making its WWDMAGIC

debut in the White section. Wholesaling from $27 to $87, the misses’ contemporary line is designed by Somers and her stepdaughter, Leslie Hamel, a Parsons School of Design grad, who created costumes for Madonna in the Eighties and ran a denim label called Leslie Hamel Jeans. “Suzanne likes to call [her line] hip, sexy but not desperate,” Hamel said.

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VANESSA WILLIAMS’ NEW BAGFour seasons of portraying a chic and cunning fashion

editrix on the TV show “Ugly Betty” has paid off for Vanessa Williams. The actress is planning to

unveil her first fashion accessories label in WWDMAGIC’s White section. Launching

for spring, Williams’ namesake line features handbags, clutches and organizers, all handmade

of skins from Italy with wholesale prices running from $70 to $700. The line is rich in details: snake-

printed napa leather adorns a nylon satin pouch (right), chunky amber beads

dangle from a leather coil and jewel tones catch the eye

in a tie-dye finish. Williams is scheduled to appear at WWDMAGIC on Aug. 17 and 18 to promote her line.

Here and above: Robert Clergerie’s shoes.

Calvin Klein Collection’s shoes.

TESTOSTERONE IN SIN CITYTapping into the growing popularity of mixed martial arts, MAGIC Marketplace partnered with the UFC to sponsor the World Extreme Cagefighting title fight on Aug. 18 at the Pearl Concert Theater in Palms Casino Resort. In a highly anticipated rematch, Joseph Benavidez gets another crack at Dominick Cruz, who defeated Benavidez last year for the bantamweight title. “Having an event in conjunction with the WEC show reinforces [our] show,” said Chris DeMoulin, president of MAGIC International. “It brings more people to town.”

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TRENDS IN MEN’S WEARLilly Berelovich, president and chief creative officer of trend forecasting

firm Fashion Snoops, presents an overview of spring and fall 2011 trends for men’s sportswear, denim, streetwear and accessories, Aug. 17 at noon, at

the Mandalay Bay Convention Center, Lagoon Room F.

6

8

Jovani’s cocktail dress.

Form Athletics’ T-shirt and shorts.

STUDENT CHICCrooks & Castles’

shirt and Perry Ellis’ pants. Perry Ellis tie.

EASY CLASSNautica’s jacket, shirt and jeans.

FUNCTIONALFASHION

Weatherproof’s jacket.

STREET FIGHTFor mixed martial arts maniacs who can’t get enough of the no-holds-barred sport, the UFC will sponsor a sparring and training ring in MAGIC’s Street show. Athletes will come courtesy of the UFC as well as exhibiting brands including Tapout, Trinity, Silver Star and Form Athletics.

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SOCIAL MARKETING STRATEGIESMarketing pros from Fashionably Digital Los Angeles, PR Couture, XCVI Clothing and Lululemon Athletica discuss the overall evolution in social media marketing with tips on how to create meaningful online engagement with customers and how to effectively generate online sales, Aug. 17, 1:30 p.m. at the Las Vegas Convention Center, room N261.

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WOMEN’S TREND FORECASTDavid Wolfe, creative director of trend forecasting firm Doneger Creative Services, looks at the forces driving women’s fashion, ranging from lifestyle shifts and consumer profiles to trends in color, fabric and designs, Aug. 17 at 3 p.m., at the Las Vegas Convention Center, room N231.

9

10

IT’S MARITIME213 Industry’s vest with Jack’s

tank top and skirt.

SOLDIER ONYMI Premium’s pants. BB Dakota’s jacket.

CULTURE CLUB Black’s top.

An Apple iPad.

11WWD, TUESDAY, AUGUST 3, 2010

WWD.COM

SOURCING NEWSSourcing at MAGIC has grown by 30 percent over last year to showcase more than 700 apparel and footwear manufacturers, fabric mills, trim and component suppliers, print design studios and fashion supply-chain providers from more than 40 countries.

Taking place Aug. 16 to 19 at the Las Vegas Convention Center’s North Hall, Sourcing at MAGIC will launch two categories: Design Elements, a juried showcase of original design manufacturers offering ready-made designs with low minimums, and Footsteps, the show’s new footwear sourcing environment, representing component suppliers and manufacturers from the U.S., China, Taiwan and India.

Participating footwear makers include JP Originals, Fortune Dynamic, East Lion, SMAC and Legend. In addition, this season’s focus country, India, will feature more than 75 exhibitors. The Minister of Textiles for the Government of India, Dayanidhi Maran, will be in attendance on Aug. 16 for the official ribbon-cutting and inauguration

ceremony at the India Pavilion, which will also host a cocktail reception open to all

attendees on Aug. 17 at 3:30 p.m.Other countries significantly expanding

their presence at this edition are Taiwan, the Philippines, Vietnam and Mexico, with more

than 60 new exhibitors from these regions.Expanding upon the show’s already-strong representation

of resources from China, a new area called Premier China will showcase more than 30 large vertically integrated women’s, men’s and kids’ wear manufacturers from China offering contemporary design capabilities.

Sourcing at MAGIC is further expanding its fabric and trim environment representing more than 60 international textile firms.

Finally, Trend Galleries will give attendees an exclusive preview of key trends and colors for fall 2011. Exclusive color cards for the season by Pantone and Fashion Snoops will be available for sale at the show.

IN BLOOMJessica Simpson Collection’s dress.

Premier China is new in Sourcing at MAGIC.

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12 WWD, TUESDAY, AUGUST 3, 2010

Aug. 16 to 19Show HoursMonday, Aug. 16Noon-6 p.m.: (only Sourcing at MAGIC)

Tuesday, Aug. 179 a.m.-7 p.m.

Wednesday, Aug. 18 and Thursday, Aug. 199 a.m.-6 p.m.

Mandalay Bay Convention Center3950 Las Vegas Boulevard South Las Vegas, NV 89119 (Featuring MAGIC, including MAGIC Menswear, S.L.A.T.E., Premium and Street.)

Las Vegas Convention Center (LVCC)3150 Paradise Road Las Vegas, NV 89109 (Featuring WWDMAGIC, including Ecollection and Kids, Sourcing at MAGIC and FN PLATFORM.)

The MAGIC Marketplace comprises MAGIC: Men’s Apparel, Footwear and AccessoriesWWDMAGIC: Women’s and Children’s Apparel, Footwear and AccessoriesSourcing at MAGIC: International Apparel and Footwear Contract

Manufacturers, Fabric and Trim Manufacturers and Service and Technology ProvidersFN Platform: Men’s, Women’s and Children’s FootwearPoolTradeShow, Mandalay Bay

MEDIA CENTEROpen during show hoursAt Las Vegas Convention Center: Room N255At Mandalay Bay: Conference Room Surf F

MEALS$5 breakfast and lunch specials available throughout exhibit halls.

SHUTTLESINTRAVENUE: Nonstop complimentary limo and motor coach transfers available between the Las Vegas Convention Center (WWDMAGIC, FN Platform, Sourcing) and the Mandalay Bay Convention Center (Men’s, Street, Premium, S.L.A.T.E.). Tuesday, Aug. 17: 8 a.m.-8 p.m.Wednesday, Aug. 18 and Thursday, Aug. 19: 8 a.m.-7 p.m.

HOTEL SHUTTLESTuesday, Aug. 17: 7:30 a.m.–7:30 p.m.:* Wednesday, Aug. 18 and Thursday,

Aug. 19: 7:30 a.m.–6:30 p.m.:* Hotel shuttle service runs every 15 minutes during peak traffic hours. *No service between 11:30 a.m. and 3:30 p.m. All shuttles depart the Las Vegas Convention Center from the Grand Plaza and the Mandalay Bay Convention Center, Shark Reef Entrance.

See magiconline.com for exact routes.

COMPLIMENTARY AIRPORT SHUTTLE SERVICE Available Thursday, Aug. 19, only. Airport shuttle service from the Mandalay Bay and Las Vegas Convention Centers to McCarran International Airport. Shuttles are located in front of the LVCC and at the Mandalay Bay Shark Reef entrance, and run every hour on the hour between 9 a.m. and 7 p.m.For shuttle information or special transportation needs, call 866.439.8563.

EVENTSFN PlatformTuesday, Aug. 178-9 a.m.: Financial Summit Breakfast (Sterne Agee, Sam Poser) FNP Café Lounge,

continental breakfast.Day one topics: Sourcing-costing environment and how brands plan to pass through the price increases and how accepting retailers are expected to be.

2-3 p.m.: Celebrity AppearanceLisa Stanley of KEARTH — Big is Good TV.

6:30-8 p.m.: Opening-night partyFNP Café, open bar with food.See magiconline.com for more information.

Wednesday, Aug. 188-9 a.m.: Financial Summit Breakfast (Sterne Agee, Sam Poser) FNP Café Lounge, continental breakfast.Day two topics: Trends — Product and environment. What is going to drive business this fall and what is driving the customer.8:30-9:30 a.m.: Men’s Buyers Breakfast, CAMP/BOND Lounge on FNP show floor.5-6 p.m.: GDS Cocktail PartyFNP Café: German food and drink theme.

DAILY11 a.m.-6. p.m.: Foot massages, Zen Lounge

Robert Clegerie Historic Retrospective LVCC North Hall, Lobby

MAGIC MENSWEARMonday, Aug. 166:30 a.m. - 3:30 p.m.MAGIC Menswear Invitational Golf Tournament. Reception immediately following.

Tuesday, Aug. 174 p.m.Menswear Happy Hour During day one extended shopping hours, bottles of red wine delivered to all MAGIC Menswear exhibitors to enjoy with retailers.

DAILYMAGIC Menswear Golf LoungeSponsored by Golf Magazine, featuring driving and putting simulators, contests and prizes.

Menswear ConciergeOn-site information and help desk, Menswear Buyers LoungeCoffee, lunch and refreshments available for purchase.

POOLTRADESHOWTuesday, Aug. 179 p.m.–1 a.m.Opening-Night Party, Wasted

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13WWD, TUESDAY, AUGUST 3, 2010

Space, Hard RockOpen bar: 9-11 p.m. for the first 300 people.

DAILYMadison Buyer Electra Bike Giveaway.Threadless LoungePing-Pong, T-shirt design and interactive activities.Antenna Magazine iPad Giveaway.Jeffery Campbell Badge of Honor Button Station.

3-5 p.m.: Happy Hour, POOL bar.

PREMIUMDAILYIndigo Gallery: A new platform within the Premium show features the latest in men’s denim and denim-inspired sportswear.

Custom Mustang Sweepstakes

STREETTuesday, Aug. 173 p.m.World Extreme Cagefighting Title Fight Weigh-InLive online feed of the World Extreme Cagefighting title fight weigh-in during a retail reception on the show floor within MAGIC’s Mixed Martial Arts Lounge. Wednesday, Aug. 183:30–8 p.m.World Extreme Cagefighting World Title Fight Main event: World Extreme Cagefighting title fight Cruz vs. Benavidez live at Peal at the Palms

Concert Theater in conjunction with MAGIC. Tickets on sale at The Pearl Concert Theater Box Office.

DAILYMixed Martial Arts Lounge Sponsored by UFC and featuring an official UFC octagon, athlete demos and autograph signings, heavy bag demos and video game stationsStreetLife Lounge.

S.L.A.T.E.Tuesday, Aug. 1710 p.m.S.L.A.T.E. Opening-Night Party Vanity at Hard Rock Hotel and Casino.

DAILYSeventh Letter Art Gallery Featuring a live art exhibition.

S.L.A.T.E. DJ Booth, DJs provided by Delicious Vinyl and Stussy.

Blogger Lounge Editors from streetwear and fashion blogs including SlamxHype, HighSnobiety, Nice Kicks, FreshnessMag, Karmaloop and more will cover S.L.A.T.E. and the rest of the MAGIC Marketplace.

SOURCINGMonday, Aug. 16Starting at noon, while supplies last, refreshments available at the Footsteps Lounge at Sourcing at MAGIC including sangria, green tea lemonade, cucumber water, watermelon lemonade and snacks.

Noon: India Pavilion ribbon-cutting

and inauguration by Dayanidhi Maran, Minister of Textiles, Government of India.

3:30-7 p.m.: India Pavilion Cocktail Reception hosted by AEPC. By invitation only.

3:30 p.m.4th Annual Sourcing Summithosted by Apparel magazine, followed by a networking reception. RSVP at apparelmag.com.

Tuesday, Aug. 171-5 p.m.: Ice Cream Give Away at Premier China

MAGIC MARKETPLACEDAILYFall 2011 Trend and Color Gallery by Fashion Snoops, Booth 67017Fall 2011 Color Cards by Pantone/Fashion Snoops, Booth 67224

More seminar details: magiconline.com/attendee/seminar-series/

6:30-8 p.m.WWD 100 Centennial CelebrationCake and Champagne event on Concourse. WWD celebrates its centennial with a retrospective of images from the WWD archives showcasing iconic fashion moments from the past 10 decades.

Wednesday, Aug. 188:30 a.m.: Better to Bridge VIP Buyer Breakfast, show floor, White.11 a.m.: Meet Vanessa Williams at the Vanessa Williams Handbags booth in White.

2 p.m.: Miss Universe/Dar Be Dar informal swim show with Miss Universe contestants, featuring Dar be Dar swim line. ISAM show floor at the Dar Be Dar booth.

DAILYAmerican Express Handbag Galleryfeatures the winner of the Independent Handbag Designer Award. Show floor, accessories area C-5 behind the blockhouse.

SEMINAR SERIES Monday, Aug. 161 p.m.: Fall 2011-12 Global Forecast and Color Immersion A review of major women’s and men’s themes featured in the Fashion Snoops Trend Gallery by Lilly Berelovich, president and chief creative officer, Fashion Snoops.LVCC, North Hall, 2nd floor, N261

2 p.m.: Sourcing Solutions for Small Manufacturers Discover new resources and learn about fabric and trim suppliers with low minimums and quick turn-around. Discuss the relationships between mills, converters, jobbers, brokers and small manufacturers.Speaker: Susan Powers, president, About Sources.LVCC, North Hall, 2nd floor, N261

3:30 p.m.: Apparel Magazine’s 4th Annual Excellence in Sourcing Summit at MAGIC.Sourcing veterans discuss global sourcing challenges and best practices, plus an executive analysis of Apparel’s 2010

“Sourcing in Excellence Study,” conducted with consulting firm Kurt Salmon Associates.Registration at apparelmag.com is complimentary for qualified apparel and retail executives.Presentation: Alan Pincus, senior manager, Kurt Salmon Associates. Moderator: Tony S. Ward, principal, Kurt Salmon Associates. Panelists: Soo-Ah Landa, vice president, sourcing and technical design, Disney Parks; Rick Horwitch, vice president, solutions business development and marketing, Bureau Veritas; Jim Lunney, vice president, Western Hemisphere sourcing, distribution and manufacturing, Jockey International; Doug Tepper, senior director, production and sourcing, Soma Intimates.LVCC, North Hall, 2nd floor, N259

Tuesday, Aug. 178 a.m.: Welcome New Stores, Show floor A-B-C’s.Insider information for a successful buying experience including show floor layout, how to plan the day to maximize time, buying tips and MAGIC events.Speaker: Mercedes Gonzales, director, Global Purchasing Cos.LVCC, North Hall, 2nd floor, N259

9 a.m.: ABC to Z’s of Launching a Successful Apparel Line. Part 1: Planning, Market Niche, Financial and Legal.Moderator: Frances Harder, president and founder, Fashion

Continued on page 14

Portello Fieramilanocity www.milanounica.it

Segreteria/Headoffice: Tel. +39 02 66101105 info@milanounica.it

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Business Inc.Panelists: Farah Bhatti, attorney, Buchalter Nemer; Arlene Battishil, president/ceo, ScooterGirls; Rob Greenspan, president/ceo, Greenspan Consulting; Ken Wengrod, president and founder, FTC Commercial Corp.LVCC, North Hall, 2nd floor, N254

10 a.m.: Fashionable Sustainability — What Does It Mean for Brands and Retailers?Major fashion brands integrate sustainable practices into their business models. Industry experts examine the bottom line impact of manufacturing on the lives of workers and the environment. Moderator: Tom Travis, managing partner, Sandler, Travis & Rosenberg.Speakers: Christian Griffin-Kemp, chief mission officer, EDUN (founded by Ali Hewson and Bono); Steve Diblasi, vice president of manufacturing, Lanier Clothes, a division of Oxford Industries.LVCC, North Hall, 2nd floor, N259

10:45 a.m.: WGSN Trend Edit: Spring 2011 and Beyond Must-haves for the women’s and young contemporary market, and analysis of consumer attitudes. Speaker: Sally Lohan, West Coast content director, WGSN.LVCC, North Hall, 2nd floor, N261

11 a.m.: Viewpoint: Men’s Spring 2011 European Designer CollectionsKey details in color, textiles and silhouettes from the men’s designer shows in Milan and Paris.Speaker: David Wolfe, creative director, Doneger Creative Services.Mandalay Bay, Lagoon Rooms G, H, I

11 a.m.: Market or Die: 5 Marketing Strategies to Use NowFind out how to use powerful, effective marketing to drive customers into your store and keep them coming back.Speaker: Jon Goldman, president, Brand Launcher.LVCC, North Hall, 2nd floor, N254

11:30 a.m.: Managing Sourcing Risks: From Cotton to Compliance in Your Global Strategy.How to handle risks that can disrupt sourcing options. Topics include planning for fluctuations in cotton prices, building

partnerships with key vendors and managing global compliance.Moderator: Julia Hughes, president, U.S. Association of Importers of Textiles and Apparel.Speakers: Peter Gabbe, executive vice president and chief operating officer, Carole Hochman Design Group; Mark Messura, senior vice president, global supply chain marketing, Cotton Inc.; Richard Coyle, consultant, Kreab Gavin Anderson.LVCC, North Hall, 2nd floor, N259

Noon: Spring Men’s Wear Trend Essentials and Fall Preview The most influential men’s, young men’s, denim, streetwear and accessories trends for spring, plus a fall 2011 preview. Speaker: Lilly Berelovich, president and chief creative officer, Fashion Snoops.Mandalay Bay, Lagoon Room F

Noon: ABC to Z’s of Launching a Successful Apparel Line. Part 2: Brand Building, Sales and Marketing. Moderator: Frances Harder, president and founder, Fashion Business Inc.Speakers: Carlo Gholami, founder, Couture The Clothing Company; Dana Fried, managing partner, Delphic Consulting; Sheila Hill, Launch U.S.A.LVCC, North Hall, 2nd floor, N254

1 p.m.: Protecting Consumers While Protecting Your Brand: A Consumer Product Safety Update. The new Consumer Protection Safety Improvement Act has imposed new safety requirements on all consumer products. Experts examine the impact of this and other product safety issues.Moderator: Rick Horwitch, vice president, solutions business development, Bureau Veritas.Panelists: Barbara Kavanagh, vendor relations, Hot Topic, Torrid and ShockHound; Rebecca Mond, government relations manager, American Apparel & Footwear Association; Tom Travis, managing partner, Sandler Travis & Rosenberg.LVCC, North Hall, 2nd floor, N259

1:30 p.m.: Social Marketing: Strategies for Customer Engagement, Product Research and Online Sales.Retail marketing profs discuss the evolution in social media

marketing, creating meaningful online engagement with customers and generating online sales.Speakers: Macala Wright Lee, principal, Fashionably Digital Los Angeles; Crosby Noricks, senior social media strategist, PR Couture; Daniela Zeltzer, director of marketing, XCVI Clothing; Daria Shualy, ceo, Sense of Fashion; Carolyn Coles, digital culture and innovation, Lululemon Athletica.LVCC, North Hall, 2nd floor, N261

2 p.m.: You’ve Finished Design School, Now What?Licensing your name, finding a manufacturer, trademarks, copyrights, public relations, social media, red-carpet effect, swag media, celebrity factor and more.To register for this session, visit lauderdalemedia.com. Admission at the door if seats are available.Speaker: Jackie Thomas, ceo, Lauderdale Media. Special visit by a “Project Runway” star.LVCC, North Hall, 2nd floor, N254

2:30 p.m.: India — Sourcing Benefits From a World LeaderPanelists discuss India’s capabilities, give an update on social compliance and quality issues, and share their experience with India’s major players.Moderator: Tom Travis, managing partner, Sandler, Travis and Rosenberg. Speakers: Premal Udani, chairman; Apparel Export Promotion Committee of India; Steve DiBlasi, vice president of manufacturing, Lanier Clothes, a division of Oxford Industries; Vinod Kumar, softlines national sales manager for India, SGS Consumer Testing Service.LVCC, North Hall, 2nd floor, N259

3 p.m.: What’s Next for Spring 2011 and Forward — Women’s Trend Forecast.A look at lifestyle shifts, consumer profiles, marketing directions, and color, fabric and design trends.Speaker: David Wolfe, creative director, Doneger Creative Services.LVCC, North Hall, 2nd floor, N231

3:30 p.m.: Retail 101Learn the basics of planning, buying, merchandising and running a successful store.Speaker: Mercedes Gonzales, director, Global Purchasing Cos.LVCC, North Hall, 2nd floor, N254

Wednesday, Aug. 189 a.m.: ABC to Z’s of Launching a Successful Apparel Line. Part 3: Importing, Exporting, Licensing and Off-Shore ProductionModerator: Frances Harder, president and founder, Fashion Business Inc.Speakers: Nathan Fleisig, sourcing and CSR manager, Outerstuff Ltd.; Bobby Hines, U.S. Commercial Services, Department of Commerce; Farah Bhatti, attorney; Ken Wengrod, president and founder, FTC Commercial Corp.LVCC, North Hall, 2nd floor, N254

10:30 a.m.: The Social Commerce Revolution: What Does it Mean for You and Your Customers?Learn more about the social commerce online revolution and how it can be used to gain a competitive advantage.Speaker: Sukhinder Singh Cassidy, ceo, Polyvore.com.LVCC, North Hall, 2nd floor, N254

11 a.m.: Spring Women’s Wear Trend Essentials and Fall Preview The most influential contemporary ladies, junior, denim and accessories trends for spring 2011, plus a preview of fall 2011.Speaker: Lilly Berelovich, president and chief creative officer, Fashion Snoops.LVCC, North Hall, 2nd floor, N261

11:30 a.m.: Sourcing from Emerging LocationsWhile China remains the largest producer of apparel, key sourcing and policy executives will talk about their experiences developing successful sourcing strategies from emerging locations.Moderator: Julie Hughes, president, U.S. Association of Importers of Textiles & Apparel. Speakers: Mark D’Sa, senior director for sourcing and production, The Gap; Ruth

Sommers, founder/owner, NOI Solutions LLC; Katherine Stein, international business development, SGS Consumer Testing; Roger Mayerson, senior account executive, New Generation Computing.LVCC, North Hall, 2nd floor, N259

Noon: Where’s the Next China?Sourcing executives explore new countries and regions of choice for their production.Speaker: Josh Green, ceo, Panjiva.com.LVCC, North Hall, 2nd floor, N254

12:30 p.m.: Fall-Winter 2011-2012 — The “Wonder” of Color Color trends for fall 2011, and how to re-create them in stores.Speaker: Laurie Pressman, vice president, fashion, home + interiors, Pantone LLC.LVCC, North Hall, 2nd floor, N261

1 p.m.: Fashion Forward: Key Business Trends for a New Decade Exploring the impact of globalization, social-media marketing, new technologies impacting product development, supply chain and sales to sustainable-green initiatives.Moderator: Walter Wilhelm, president and ceo, Walter Wilhelm Associates. Speakers: Carlos Arias, president, Denimatrix, Guatemala, a division of PlainsCotton Cooperative Association; Bill Palmer, president, Activate Media Group; Jennifer Pritchard, vice president, sourcing, Chico’s; Peter Kallen, design director, NAU.LVCC, North Hall, 2nd floor, N259

2 p.m.: Design, Develop and Produce: How to Go From Sketch to Retail in 60 Minutes Make your line domestically for less then it would cost you overseas, and how to source the right contractors in your city.Speaker: Liza Deyremenjian, co-founder and ceo, Afingo.com.LVCC, North Hall, 2nd floor, N261

3 p.m.: ABC to Z’s of Launching a Successful Apparel Line. Part 4: Retailing in 2010 Moderator: Frances Harder, president and founder, Fashion Business Inc.Panelists: Don Stephens, director of global business solutions, BCBGMaxAzriaGroup; Susan Brandt,chief marketing officer, Voomerang; Frank Kaufman, business assurance partner, Moss Adams; Alicia Estrada, ceo, founder and designer, Stop Staring. LVCC, North Hall, 2nd floor, N254

Show CalendarContinued from page 13

An image of Donna

Karan from WWD’s 100th

Anniversary Gallery.

SNEAKPEEKThere’s a lot happening at WWD MAGIC, but you definitely won’t want to miss the on-trend looks offered by BELGO LUX, TOKYO FIVE and YMI and the spectacular WWD@100 Decades of Style Pavilion. See below for details.

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Belgo LuxBELGO LUX is a fashion accessories manufacturer and importer that specializes in private label developments of belts, handbags, scarves and sunglasses. This company features vast stock programs across many price points and several brands, including Nicole Lee accessories, Bruges, Chinese Laundry belts, Cobalt and Belgo Lux accessories. belgolux.com

MAGIC Booth # AC75147

Tokyo FiveSELVAGE WORN WASH For those seeking a premium, broken-in effect, look no further than the Selvage Worn Wash. The indigo base features natural whiskering, random rips and a dust tint for an enduring appeal. Back pockets are emblazoned with the Rising Sun motif and a busted open side seam features a classic selvage.tokyofi vebrand.com

MAGIC Booth # PR-23555

YMIYMI is one of the leading nationally advertised junior/young contemporary brands. YMI is distributed at better department and specialty stores nationwide. With its roots in denim, YMI is rapidly expanding its product offerings across multiple product categories. ymijeans.com

MAGIC Booth # 72102

Tokyo Five“UWAGI” PLAID SHIRT As a reinterpretation of the uniform style shirt, the Uwagi plaid features iconic chain-stitched felled seams, handmade bar tacks and hidden vintage labels, making the Uwagi plaid a staple for any man’s wardrobe.tokyofi vebrand.com

MAGIC Booth # PR-23555

Tokyo Five“ZAIKU” CRAFTED JAPANESE SELVAGE JEAN Designed as a timeless, signature concept, the Selvage Limited Raw jean is meant to soften and mold to your unique body shape over time. For added value, this style features hidden stamped pockets, vintage fl y labels and a distinct selvage fi nish.tokyofi vebrand.com

MAGIC Booth # PR-23555

WHEN YOU’RE AT MAGIC...

VISIT THE WWD@100DECADES OF STYLE PAVILION

Travel back in time as the media of record for the fashion industry celebrates its 100th anniversary with a retrospective of images from our archives. You’ll also get a glimpse of what today’s hottest brands have planned for the next season.

VISIT US ON THE CONCOURSE IN CENTRAL HALL.