The Revolution of Manners and Morals: Women’s FashionAlex, Darby, and Pam

Overall Article Thesis The 1920's brought about a period of moral

revolution, thus allowing the youth to assert their independence. The movement, beginning mostly with youth in urban areas from a wide variety of economic backgrounds, was marked by an entirely new spirit and approach to life; concerned only with immediate desires instead of long-term consequences, young men and women started rebellion from traditional manners and behaviors in terms of alcohol and cigarette consumption, sexual activity, and fashion choices, prompting shock and even outrage from the older, more traditional generations.

Section 3 Thesis Starting in the 1920s, women began to

chase after dreams of eternal youth and freedom through new hairstyles, makeup, and scandalous clothing, thus creating not only new cosmetic industries, but also feelings of self-worth and independence.

“But I will be free”

Short is the new long

Ads appeal to aging women

Heavy makeup becomes the norm

Boyish bobs become huge trend

Industries change for beauty purposes

Youth and independence becomes sexy