SECTION 1

INTRODUCTION

SA SPORT AWARDS 2013 BRIEFING

17 APRIL 2013

OVERVIEW

- The South African Sports Awards 2012 was successfully held on 4

November 2012 at Sandton ICC and attended by about 1500

guests with also a public viewing area at Nelson Mandela Square.

- The SA Awards once more lived up to reputation as a prestigious

and most supreme reward & recognition sport for our sports teams,

players and administrators.

- The program succeeded to meet its objectives of celebrating

excellence in and off the field of play as well as contributing

towards social cohesion and nation building!

SA SPORT AWARDS 2012 AT A GLANCE

- At a glance the SA Sport Awards were characterized by a number of activities under

the theme, ‘Our Nation’s Pride’ and pay-off line, ‘Celebrating Sport Excellence’

- The Awards will remain enshrined in the hearts of many South Africans who

followed this program through the various media and social platforms!

• 3 September 2012: Launch of the SA Sport Awards 2012 • 4 October 2012: Announcement of Nominees 2012• 30 October 2012: Sport Awards Outreach- Dieslploot • 2 November 2012: Andrew Mlangeni Golf Challenge and Dinner

• 4 November 2012: SA Sport Awards Dinner • 5 December 2012 Sport Awards Prize-giving

SA SPORT AWARDS 2012 AT A GLANCE- Highlights!

SA SPORT AWARDS 2012 AT A GLANCE- Highlights!

SECTION 2

CORPORATE ASPECTS

OBJECTIVES The SA Sport Awards, seeks to recognise the contribution of sport

towards social cohesion and unity, and celebrate courage in the

field of sport as well as excellence in performance.

The program is underpinned by the following fundamental tenets:

a) Celebrate sport excellence.

b) Reward sport achievement.

c) Stimulate interest in sports, unearth talent and promote development.

d) Recognise luminaries in sport in and off the field of play.

Brand Lifecycle of the SA Sports Awards

Marketing Investment

Brand Awareness

BRAND POSITIONING

Time

High

Bra

nd

Pow

er

Brand Evolution

1.Product Development

2. Introduction 3. Growth 4. Maturity 5. DeclineLow

Service Brand

Personality Brand

Ingredients Brand

Trademark

Product Brand

Category Brand

Experience Brand

Corporate Brand

Global Brand

The graph below depicts a typical lifecycle of any brand, clearly depicting the five critical milestones and

trying to locate where we believe the SA Sport Awards brand is in the five milestone, which are: (1) Brand

development, (2) Brand Introduction, (3) Brand Growth, (4) Brand Maturity, (5) Brand decline

BRAND POSITIONING

Brand Lifecycle of the SA Sports Awards

Currently the SA Sport Awards brand has gone way beyond the BRAND INTRODUCTION and BRAND DEVELOPMENT phase!

It is currently in the BRAND GROWTH phase with current preoccupation being to grow the SA Sport Awards beyond just another government program to become a sport people’s asset!

In 2012 the Minister reemphasized that the Awards Brand be anchored firmly among the multitudes of South Africa’s prominent Sport Personalities (athletes, administrators & reporters) and not necessarily as a government program.

These elements were brought in much more profoundly into the look and feel of the Awards in order to promote collective ownership of the SA Sport Awards brand by ordinary athletes and sport personalities.

CONCEPT – PATRIOT FACES

SA SPORT AWARDS COLLATERALS

SA SPORT AWARDS COLLATERALS

In 2012 a new trophy was introduced for the Steve

Tshwete Lifetime Achiever. Just like the Protea Trophy, it has the glassy protea flower on top but

with it, the protea is covered by a globe to depict the entire world

SECTION 3

STRUCTURAL ASPECTS

SRSA SPORT AWARDS TASK TEAM

- The SRSA Sport Awards Task Team was constituted by officials listed

below, however, from time to time, the Team also sourced the expertise

and services of other colleagues within the Department :

Mr Tsholofelo Lejaka Chief Director: Corporate Services

Mr Makoto Matlala Chief Financial Officer

Ms Onke Mjo Chief Director: Mass Participation

Mr Paena Galane Director: Media Liaison

Ms Kagisho Winkel Intern: Communications

Ms Nthangeni Tshivhase Assistant Director: Auxiliary Services

PROJECT STEERING COMMITTEE

- The Steering Committee constituted of representatives from all strategic partners, i.e SRSA, SASCOC, SABC & Events Manager.

- The Committee adopted a schedule of weekly meetings for planning and coordination purposes.

- The various task teams of the Steering Committee were constituted i.e. (1) Guest List, RSVP and Protocol (2) Production and Entertainment- (Technical and Logistics) (3) Security- Public Liability and Insurance (4) Marketing and Communication including Sponsorship (5) Contract compliance including sponsorship (6) Programme- Main event (7) Finance and Legal

PARTNERSHIPSThe Sport Awards was delivered in partnership with the following critical stakeholders.

Following a decision to change the venue from Sun City to Sandton later in the project, no host

province could come on board as a partner. This will however be attended to in 2013

a) Sport & Recreation South Africa

b) SASCOC

c) SABC

The following stakeholders who were involved at a conceptual phase or project delivery level,

yet played an impeccable role as funding/ media partners respectively :

a) National Lottery Distribution Trust Fund

b) Supersport

SPONSORS

A number of sponsors came on board to make the SA Sport Awards a

reality. These sponsors’ involvement varied from direct cash injection to

value in kind :

a) Adidas- Cash & Value in kind

b) MTN - Cash & Value in kind

c) Tsogo Sun - Value in kind

d) BMW- Value in kind

e) AVUSA - Value in kind

f) Independent Newspapers- Value in kind

g) Carducci - Value in kind

EVENTS MANAGEMENT COMPANY- As part of the preparations and building on the lessons from Sport Awards 2011, in the first quarter

of 2012/13, SRSA invited companies to bid for the Event Management of the Sport Awards 2012.

- This process culminated into the appointment a capable Event Manager for Sport Awards 2012

based on the impressive proposal, particularly the new features and control measures to safeguard

challenges and weaknesses or 2011.

- The concept document for the South Africa Sport Awards 2012 was therefore developed and

finalised based on the proposal they presented.

SECTION 4

THE RULEBOOK

AWARD CATEGORIES The launch of the SA Sport Awards was preceded by the review of the 2011 Rulebook.

This resulted in three new categories being added to make the total of eighteen:

1. School Team of the year (New Category) 2. Coach of the year

3. Developing school team of the year (New Category)

4. Volunteer of the Year

5. Best Recreation Body of the Year (New category) 6. Indigenous games star of the year

7. Administrator of the Year 8. Federation of the year

9. Sportsman of the Year 10. Photographer of the year

11. Sportsman of the year with disability 12. Journalist of the year

13. Sportswoman of the year 14. Sports Star of the year

15. Sportswoman of the year with disability 16. Best Newcomer of the year

17. Team of the year 18. Minister’s Awards

Minister’s Awards ( Andrew Mlangeni Green Jacket, Excellence Awards, Steve Tshwete Lifetime Achiever)

Shield of Jove ( This is a new Award to be issued only in the Olympic year.)

PANEL OF ADJUDICATORS

- The panel constituted of the following men and women of good standing in the sport

sector with resounding knowledge, expertise, experience and passion for Sport:

1. Mr Wire Zondi (Chairperson)

2. Ms Lebo Motsoeli

3. Mr Alpheus Keonyaditse

4. Mr Doctor Khumalo

5. Ms Kass Naidoo

6. Ms Motlatsi Keikabile

7. Ms Cynthia Chaka

8. Mr Robert Marawa

- A few feature which was introduced in 2012 was the payment of honorarium to the

Adjudicators in line with established best practice

NOMINATION PROCESS- TIMELINESa) Period under review for nomination was 1 May 2011- 24 September 2012

b) Nomination Process was not only opened to the National Federations but also to their

National Affiliates and Franchises.

c) Critical deadlines

3 September 2012: Opening of Nominations 2012

26 September 2012: Closure of Nominations 2012

4 October 2012: Announcement of Finalists

Voting for Sports Star of the Year

4 November 2012: Sports Awards 2012 at Sandton ICC, JHB

d) LESSONS FOR 2013!

Going into 2013, the launch of the Awards would be held much more earlier, in order

to allocate more time to this process.

SECTION 5

THE PROGRAM

LAUNCH OF THE AWARDS- 3 SEPTEMBER 2012

Launch of the Sport Awards on Monday, 3 September 2012

This cocktail event was held in the evening of Monday, 3 September 2012 at

FNB Stadium in Johannesburg. The purpose was for the Minister to launch the

following:

• The different categories for the Sport Awards 2012

• The adjudications panel that will be oversee the nomination process

• The improvement in the prize money for the winners

• The coffee table book for the Sport Awards 2011

• The program for Sport Awards 2012 leading to 4 November 2012

ANNOUNCEMENT OF THE NOMINEES- 4 OCTOBER 2012

Announcement of the Nominees on THURSDAY, 4 October 2012

Sequel to the closing date for nomination on 26 September 2012, the finalists in the

various categories of the Sport Awards were announced on 4 October 2012, at Gold

Reef City, ushering in an opportunity for the adjudication panel to commence with

the daunting task of coming up with the ultimate winners for each category.