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Transcript of Sect 1 - Ref CovIndexIntroTheCompany
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Reference Manual
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consultant name:
NATURAL SCIENCE FOR YOUR SKIN
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indexsection one The Company page 1
section two Skin Histology page 9
section three Monu Products page 19
section four Monu Treatment
Consultation page 88
section five Marketingand Branding Support page 119
section six Glossary page 135
section seven Slim Gel page 151
section eight Galvanic and Prescription page 153
section nine Renu-Anti-Ageing page 171
Section ten Vitru-Mens Skincare page 195
index
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section oneone
The Company
What we stand for page 1
Our heritage page 3
Our brand page 5
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what we stand forQuality, purity, authenticity
Our mission
To create the ultimate products and treatments whilst respecting our world.
At MONU Skincare we strongly believe in the resourcefulness of nature and
the powerful properties natural products have to offer. We respect the
environment we live in.
From the finest of natural ingredients to the highest professional skincare
and treatments, MONU Skincare strives for the highest standards.
what we do best
Provide nurturing, pampering and soothing skincare
Our history
research and constant innovation
Our unique products and treatment procedures mean that your clients will
benefit from advanced massage techniques and our constant innovation in
product creation.
Our products use some of the most advanced and intelligent actives to
ensure the best results for your clients.
Over thirty years experience of blending natural ingredients has secured
our position as the trusted partner to thousands of professional therapists.
Our pricing and support structures help to maximise your profits.
Let us help you share in our success
What you put on your body should be as
healthy and natural as what youd put into
it. We have always worked hard to ensure
that our products conform to a strictingredients policy and are manufactured,
by us, to the highest standards.
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NATURAL SCIENCE FOR YOUR SKIN
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bringing out the best in you,using the best of nature
NO ANIMAL TESTING
In line with EU regulations, all products are tested on human volunteers,
not animals. Since 1997 we have also ensured that none of our
ingredients have been tested on animals.
NO SYNTHETIC PERFUMES OR COLOURS
We are proud that our formulations exclude synthetic perfumes and
colours. Instead we prefer to use the unique aromas of pure essential oils.
Colour is provided by the ingredients or natural inorganic minerals.
OUR ECO ETHICS
At MONU, we know there are lots of things that we still need to dobut we are trying everyday to fulfil our responsibilities to the planet.
Our drive to become a Carbon Neutral company is already
supported by our use of recyclable material supplied to our
stockists.
We want you to feel good about buying our products, not just
because they are great, but also because we are thinking about
the environment for you.
WHAT WEVE DONE SO FAR
Weve always been concerned about the impact our businesscould have on the environment, and have sought to minimise our
greenhouse gas emissions by committing to various initiatives:
RECYCLABLE PACKAGING
All our glass, plastic and aluminium bottles and tubes are
recyclable. All our cartons are recyclable and are made from
bleach free board. We source all our paper products from
sustainable forests.
LOCAL MANUFACTURING
We manufacture our products locally.
LOCAL SOURCING
We source all our essential oils locally.
NO AIRFREIGHT POLICY
We use land and sea to source our materials where possible.
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NATURAL SCIENCE FOR YOUR SKIN
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OUR HERITAGE
The story began over 30 years ago when British beauty
therapist, Susan Molyneux became, perhaps, the first beauty
therapist to recognise that the efficacy of professional
products required a different formulation to those available
at the time.
Unable to find a range that suited her clients
demands, Susan began creating her own products
from English herbs and plants, marine extracts and
natural ingredients to produce one of the most
exciting skin care ranges available to professionaltherapists, quickly becoming the number one
choice of beauty professionals in the UK.
As the brands reputation grew, Susan's reputation
also expanded internationally as the beauty
therapist who genuinely understood the
requirements of other beauty
therapists, delivering the
products to match.
Today, the brand hasthousands of beauty
therapists working with the
product each day and
delivering superb skin care
to millions of women
each year.
Susan herself is no longer a part of the Monu
skincare team, but the company is as committed to
her values as it was 30 years ago.
Over the past few years the brand has been
refreshed, new products and ingredients
introduced and innovative ranges created with
world class formulator, Dr. Colette Haydon.
New professional treatment protocols have been
designed by celebrated facialists, who have used
their extensive knowledge of skin and massage
techniques to enhance the results that the ranges
can achieve.
Manufacturing at the companys headquarters in
Cheltenham Spa has been painstakinglyoverveiwed to maintain every original aspect of the
brand, whilst innovating wherever it will improve
the final result.
The outcome is a British beauty brand
like no other. With heritage and an
incredible range of active ingredients,
professional beauty advocates and aloyal fan base of millions around the
world.
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brand differentiatorsMonus dedicated range of skin and body treatments offers sound
solutions to specific problems in different skin classifications that
has resulted in the worldwide acceptance and our founding
success of Monus methods and formula.
With a highly effective yet simplistic result approach to the
prescription and application of treatment skincare, both the skin
treatment professional and the client alike are able to experience
skin excellence through the functional benefits gained with the use
of the retail and professional range.
Monu will at all times endeavor to educate both the skin treatment
professional and client alike to optimise benefits gained through
the use of the products.
For over a decade, Monu has earned a reputation for scientific
innovation and quality, a tradition inherited through research based
on worldwide scientific data and the implementation in thedevelopment and testing of highly effective and innovative skin
treatment. The developers of Monu consult continuously with the
skin care industry to identify the needs of health and skin treatment
professionals and clients alike.
Monu is dedicated to combining the power of science with the
miracles of nature to develop and deliver the most advanced skin
technology available.
NATURAL SCIENCE FOR YOUR SKIN
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Monu Skincare
advanced skin science
experience skin technology
experience skin excellence
new generation skincare
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NATURAL SCIENCE FOR YOUR SKIN
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The Monu nameBeautyEnhanced skin health and radiance
improves the way our clients feel about
themselves
WisdomWorld renowned cosmetic scientists;
Leaders in skin care excellence
HealthDramatic results with optimum skin health
Monu skin care is about peoplewith a passion and drive for skincare excellence
Cosmetics (traditional skincare)Skin cleansing
with soap based cleanser. Soap hasan alkaline PH which strips the skin's
natural acid mantle.
the Monu philosophyCosmeceuticals(modern skincare)
Skin cleansingActive cleansing medium, could
irritate the skin.
New generation skincare(MONU skincare)
Skin cleansingActive-based cleansing. Medium is anideal preparation step to help restoreskin's health without any irritation.
Day and night care
Rich moisturisers create a negative
feedback system which causes skin
to lose it's ability to hydrate itself.
Restricted to beautifying on a
superficial level.
Sun protection
Incorrectly formulated sunscreen
products may cause irritation to the
skin.
Day and night care
High concentrations of active
ingredients can result in over
stimulation of the skin.
Sun protection
High sun protection factors may
negatively influence skin.
Day and night care
Re-educate the skin. The skin
hydrates itself utilizing the ability to
heal and restructure through an
active process to treat the signs of
damage.
Sun protection
Synergistically formulated to provide
optimum protection and anti-ageing
benefits with no irritation.
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NATURAL SCIENCE FOR YOUR SKIN
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The Monu core philosophyMonu new generation skin care is a term used to describe the
product and treatment protocols. Monu products contain active
ingredients capable of delivering visible changes. The active
substances, consisting primarily of laboratory created and natural
phytoceutical ingredients provide therapeutic benefits with the focuson enhancing the skins ability to heal and correct challenging skin
conditions thus optimising skin health. The active ingredients are
formulated in synergy, protected from air and light, reach the target
tissue in a stable and active form, and is delivered in a high
concentration to be effective if used on a regular basis.
New generation skincare
describes monu product and treatment protocols
active ingredients are formulated in synergy toachieve visible results
sophisticated delivery systems reach target tissue in astable and active form+
derived from the highest grade of ingredients
=therapeutic benefits focused on enhancing the skins ability to heal and correct challenging skin conditions
biotechnology (laboratory synthesised) natural sources+
optimise skin healthresults orientated skin health programmes based on
Monu treatment principles+
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NATURAL SCIENCE FOR YOUR SKIN
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Research & DevelopmentMonu Skincare occupies a leading position in the Skincare
Industry, as a result of continuous research based on the
latest international scientific data and implementation
thereof. This continuous upgrading is under the direct
supervision of Dr Colette Haydon.
Dr Colette Haydon (FRiFC)
Colette Haydon is a qualified doctor of pharmacy
and dermo-cosmetology (University of Lyon,
France). During her training and early career she
gained broad experience with the Institut
Merieux, L'Oreal/Lncome and Laboratoires C.
Le Moult/Phyta.
After moving to the UK she worked for both
Biocosmetics and The Wellcome Foundation. Dr
Colette Haydon is an acknowledged specialist in
skin and cosmetic technology. She is a frequent
contributor to glossies and beauty columns and a
member of the Society of Cosmetic Scientists. Her
laboratories are based in London where some of
the most prestigious UK skin care brands have
been formulated.
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The Monu Key to Successproduct
based on scientific research
high concentration of key active ingredients highest grade of quality raw materials and ingredients
latest, innovative formulation technology
relationship and access to a large international network
in house cosmetic scientist
user friendly products
results orientated
unique delivery systems
packaging
unique and exclusive
sampling
1 free sample with selected products purchased
manufacturing
highest standards of Qualify Control and Good Manufacturing Practice
no animal testing
free of formaldehyde, artificial fragrance, lanolin and mineral oil
continued innovation with new technologies
promotion / marketing
high profile marketing strategies
superior selection of branding, educational and marketing material
unique system for flexibility of use in any space / size of salon beautiful gift bags, toiletries and handbags with promotional offers
pricing / profitability
exceptional retail and professional treatment profits
business service
informative product and business website
salon promotional and consultation service
global newsletters
education professional training by dedicated educators
excellent training material
interactive website support
powerful educational tools
people
committed to excellence, service and delivery through passionate dedication.
NATURAL SCIENCE FOR YOUR SKIN
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renu anti-ageingNatural/Genetic, Photo Ageing or Aged Skin
intensive care
Very Dry, Severe Discomfort & Elemental Damage
moisture richDry, Discomfort, Tautness, Dehydration
soothing touchSensitised, Irritated, Stressed & Elemental Damage
line smoothingFine Lines & Expression Lines
pure controlCongested, Break Outs & Shine
instant radianceDull Skin, Uneven Skin Texture and Tone
first defenceEnvironmental Damage and Sun Protection
NATURAL SCIENCE FOR YOUR SKIN
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MONU skin types, skin concerns and colour coding
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NATURALSCIEN
CEFOR
YOURS
KIN
10
Produc
tDecision
Tree
RENU
EXTRA
FIRMING
Natural/
Genetic
PhotoAgeing
AgedSkin
INTENSIVE
CARE
SUPER
HYDRATION
VeryDry/
Dehydrated
SevereDiscomfort/
ElementalDamage
MOISTURE
RICH
HYDRATION
Dry
Discomfort
Tautness
DehydrationLines
SOOTHING
TOUCH
SOOTHING
Sensitised
Irritated
Stressed
Elemental
Damage
LINE
SMOOTHING
SMOOTHING
FineLines
FirstLines
ExpressionLines
INSTANT
RADIANT
RADIANCE
DullSkin
Uneventexture
UnevenTone
FIRST
D
EFENCE
PR
OTECTION
En
vironmental
Damage
PURE
CONTROL
CONTROL
Oily
Skin
CongestedSkin
Break
Outs
ExcessOil
Shine
DRY/S
ENSITIVE
NORM
AL/COMBINATION
O
ILY
ESSE
NTIALCARE
CLEANSE
CleansingBalm;FacialWash
EyeMake-upR
emover;C
leansingWipes
Re
storingCream-
R
ichandLight
Nourishing
T
reatmentOil
LipandEye
DeepRepair
Complex
Ins
tantSmoothing
Serum
AgeDefence
BalmforHands
EssentialElements
Cream
Ampoules
CollagenEye
Patches
DelicateF.W
ash
HydratingMask
CollagenCream
FirmingMoisturiser
ExtraRichNight
Cream
CollagenEye
Cream
FijiMassageOil
RecoveryBalm
CalmingCrea
m
EnergisingF.W
ash
SkinPerfector
RevitalisingMoist.
NightRenewal
Complex
EyeGel
Hawaii
MassageOil
AromaticMask
MicroExfoliant
FacialScrub
RadiantSkinPeel
PeelingCream
BeautyBalm
FoamingCloths
ProtectingDay
CreamSPF15
Tinte
dMoisturisers
Re
scueSerum
Day
Re
scueSerum
Night
LipBalm
Purifying
FacialW
ash
Cleansin
gMask
Mattifyin
gLotion
Balancin
gMoist.
Purifying
Cream
Capri
Massa
geOil
ALLSKINTYPES
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NATURALSCIEN
CEFOR
YOURS
KIN
11
Treatme
ntDecision
Tree
DRY/S
ENSITIVE
NORM
AL/COMBINATION
O
ILY
ALLSKINTYP
ES
CO
NSULTATION
Natural
Genetic
Photoageing
AgedSkin
EX
TRAFIRMING
CONSULTATION
VeryDry
Dehydrated
SevereDiscomfort
ElementalDamage
INTENSIVECARE
CONSULTATION
Dry
Discomfort
Tautness
DehydrationLines
MOISTURERICH
CONSULTATION
Sensitised
Irritated
Stressed
Elemental
Damage
SOOTHING
TOUCH
CONSULTATION
FineLines
FirstLines
ExpressionLines
LINE
SMOOTHING
CLEANSE
TREAT
R
ENUEXPRESS
RENULIFT
TREAT
COLLAGEN
TREAT
MONUEXPRESS
AROMATIC
COLLAGEN
OAT
TREAT
MONUEXPRE
SS
AROMATIC
COLLAGEN
OAT
ALGAE
TREAT
MONUEXPRESS
AROMATIC
ALGAE
CONSULTATION
Oily
Skin
Conges
tedSkin
Break
Outs
ExcessOil
Shine
PURECO
NTROL
TRE
AT
MONUEXPRESS
AROM
ATIC
CONSULTATION
DullS
kin
UnevenSkin
Texture
UnevenSkinTone
INSTANT
RADIANCE
CO
NSULTATION
Environmental
Damage
FIRSTDEFENCE
TREAT
MONUEXPRESS
AROMATIC
TREAT
MO
NUEXPRESS
AROMATIC
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