Secrets to Award Winning Event Marketing Strategies
-
Upload
krista-hauritz-tourism-events -
Category
Marketing
-
view
373 -
download
0
description
Transcript of Secrets to Award Winning Event Marketing Strategies
![Page 1: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/1.jpg)
Secrets To An Award
Winning Marketing
Strategy for Events!
![Page 2: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/2.jpg)
Guess what…
![Page 3: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/3.jpg)
There are no secrets…
![Page 4: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/4.jpg)
It’s like baking a cake
![Page 5: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/5.jpg)
Combining
the right ingredients
in the right quantities
or you can end up with…
![Page 6: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/6.jpg)
![Page 7: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/7.jpg)
STEPS FOR WRITING AN AWARD
WINNING MARKETING STRATEGY
NAME
DATE
CONTACT – WEBSITE, MAYBE PHONE
Promotion
Price
Product
Place
![Page 8: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/8.jpg)
IF IT WAS THAT SIMPLE
CONTACT – WEBSITE, MAYBE PHONEWE’D ALL BE RICH
![Page 9: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/9.jpg)
It’s about getting
enough people,
spending enough money
and loving your event
so much – they come back
next year and bring more
friends
![Page 10: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/10.jpg)
in a world of clutter
![Page 11: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/11.jpg)
it’s hard to stand out
![Page 12: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/12.jpg)
why were you created?
![Page 13: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/13.jpg)
why do you exist?
![Page 14: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/14.jpg)
understanding why you were created
and why you exist helps you focus
![Page 15: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/15.jpg)
What’s your theme?
What’s your brand?
If you can’t afford a big advertising firm to help you develop your brand,
here’s some hints + techniques to develop with your event team..
![Page 16: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/16.jpg)
If you were a band
…who would you be?
![Page 17: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/17.jpg)
![Page 18: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/18.jpg)
![Page 19: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/19.jpg)
![Page 20: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/20.jpg)
![Page 21: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/21.jpg)
what colour are you?
![Page 22: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/22.jpg)
![Page 23: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/23.jpg)
DIFFERENT (beware of biggest & best)
![Page 24: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/24.jpg)
Ballet anywhere
Ballet in the tropics
![Page 25: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/25.jpg)
Port Stephens Running Festival
Running Events
![Page 26: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/26.jpg)
![Page 27: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/27.jpg)
![Page 28: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/28.jpg)
![Page 29: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/29.jpg)
KEY MESSAGES
NAME
DATE
CONTACT – WEBSITE, MAYBE PHONE10 WORDS OR LESS
( what makes you genuinely different)
WEBSITE
NAME
DATE
![Page 30: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/30.jpg)
![Page 31: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/31.jpg)
![Page 32: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/32.jpg)
![Page 33: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/33.jpg)
![Page 34: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/34.jpg)
![Page 35: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/35.jpg)
![Page 36: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/36.jpg)
![Page 37: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/37.jpg)
![Page 38: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/38.jpg)
![Page 39: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/39.jpg)
GREAT images
+
key message
+
call-to-action
![Page 40: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/40.jpg)
![Page 41: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/41.jpg)
IMAGE GALLERIES
Regional Tourism Organisation
Tourism + Events Queensland
http://teq.lookat.me.com.au/
Tourism Australia
http://www.images.australia.com/
![Page 42: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/42.jpg)
Local & Regional Visitor Centres
Regional Tourism Organisation
Tourism + Events Queensland
Tourism Australia
Push Marketing
Leverage The Network
![Page 43: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/43.jpg)
![Page 44: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/44.jpg)
![Page 45: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/45.jpg)
Don’t forget online calendersOnline Calenders - ATDW
![Page 46: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/46.jpg)
![Page 47: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/47.jpg)
Story Angle – Press Example
2013 National Left Handed Golf Tournament
secured by Northern NSW chapter
x National golf championship
x Held in every major town – Lismore, Byron
Bay, Ballina, – spread economic benefit
x Supported by local businesses
![Page 48: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/48.jpg)
There’s a national association
for left handed golfers
![Page 49: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/49.jpg)
When pitching to media
put yourself in their shoes
![Page 50: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/50.jpg)
Visual – happening all the time
High cost of travel to event
Often aired after the event
TV
![Page 51: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/51.jpg)
• Quality images
• Personalised angle
• Lifestyle /people angle
• Behind the scenes
Magazines
![Page 52: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/52.jpg)
“Online billboard”
• One Image
• 25 – 50 words
Digital
![Page 53: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/53.jpg)
![Page 54: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/54.jpg)
![Page 55: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/55.jpg)
“Simplicity + consistency
is KING for cut-through!”
![Page 56: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/56.jpg)
![Page 57: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/57.jpg)
![Page 58: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/58.jpg)
![Page 59: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/59.jpg)
![Page 60: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/60.jpg)
Website Tiles
![Page 61: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/61.jpg)
![Page 62: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/62.jpg)
CAMPING
![Page 63: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/63.jpg)
Email Footers…with dates
![Page 64: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/64.jpg)
“Space filler”
![Page 65: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/65.jpg)
• Dignitaries/VIPs
• Local council, VICs, RTO, TEQ, TA
• Media
• ANYONE you meet who shows an interest
Direct Mail
![Page 66: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/66.jpg)
Italian festivalSpecial Interest Clubs
![Page 67: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/67.jpg)
Digital + Social Media
![Page 68: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/68.jpg)
![Page 69: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/69.jpg)
![Page 70: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/70.jpg)
NO SHINY MARKETING TEAM?
![Page 71: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/71.jpg)
Involve your volunteers, stall holders,
performers, suppliers and
visitors in the marketing
![Page 72: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/72.jpg)
Create photographic & ‘selfie’
opportunities at the event
![Page 73: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/73.jpg)
Make them the stars!
![Page 74: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/74.jpg)
What if all your event community sent a
personalised postcard?
![Page 75: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/75.jpg)
Volunteering
![Page 76: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/76.jpg)
Emotional Connection
![Page 77: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/77.jpg)
My secrets
Learn by experience
Listen to your customers
Get the mix right
Network with your neighbours
Understand it’s not just marketing
![Page 78: Secrets to Award Winning Event Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022081401/559444011a28abee2f8b4729/html5/thumbnails/78.jpg)
Thank you!