Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected...
Transcript of Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected...
![Page 1: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/1.jpg)
![Page 2: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/2.jpg)
Secrets of the World’s Most Respected Wine Regions
Mike Veseth
The Wine Economist & University of Puget
Sound
Insight 2015 Conference
March 3, 2015
![Page 3: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/3.jpg)
The Wine EconomistWineEconomist.com
The Wine Economist
![Page 4: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/4.jpg)
All Over the (Global Wine) Map
The Wine Economist
![Page 5: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/5.jpg)
The Curse of the Blue Nun
The Miracle of Two Buck Chuck and
The Revenge of the Terroirists
The Wine Economist
![Page 6: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/6.jpg)
The First Global Wine Brand?
The Wine Economist
![Page 7: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/7.jpg)
Nasty Habits
The Wine Economist
![Page 8: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/8.jpg)
An Embarrassment of Riches
The Wine Economist
![Page 9: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/9.jpg)
The Miracle of Two Buck Chuck
The Wine Economist
![Page 10: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/10.jpg)
Revenge of the Terroirists
![Page 11: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/11.jpg)
My Grape Expectations
The Curse of the Blue Nun
The Miracle of Two Buck Chuck
The Revenge of the Terroirists
The Wine Economist
![Page 12: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/12.jpg)
The Challenge: Respect
The Wine Economist
![Page 13: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/13.jpg)
Lessons for Ontario Wine?
The Wine Economist
![Page 14: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/14.jpg)
The Road Ahead
The Wine Economist
Secrets of the Top World’s Top 5 Most Respected Wine
Regions
Catch a Rising Star Case Study
Learning the Right (Not the Wrong) Lessons
![Page 15: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/15.jpg)
#5 Napa Valley
The Wine Economist
![Page 16: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/16.jpg)
Brand Napa Valley
The Wine Economist
The Birth of the Brand: Inglenook
You are your Brand:Mondavi
Convincing Sceptics:Good Housekeeping Seal of
Approval
![Page 17: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/17.jpg)
#4 Tuscany
The Wine Economist
![Page 18: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/18.jpg)
Under the Tuscan Sun
The Wine Economist
It’s not [just] about the wine
Wine + FoodWine + Culture
Wine + StyleWine + Tourism
Wine + Romance
Italy Envy in Oz
![Page 19: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/19.jpg)
#3 Burgundy
The Wine Economist
![Page 20: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/20.jpg)
The Triumph of Terroir
The Wine Economist
Terroir = Mystical + Obvious
Signature Variety versus Taste of Place
50 Shades of Grape
Wine as a Religious Experience?
![Page 21: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/21.jpg)
#2 Bordeaux
The Wine Economist
![Page 22: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/22.jpg)
Everyone Loves a Winner
The Wine Economist
1855 and All That
The Power of Lists
Is Parker Passé?
![Page 23: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/23.jpg)
#1 Champagne
The Wine Economist
![Page 24: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/24.jpg)
Image Isn’t Everything, but …
The Wine Economist
LVMH: Luxury Lifestyle BrandsThe power of celebrity
It’s not about how the wine tastes!
![Page 25: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/25.jpg)
Portugal Revisited
The Wine Economist
![Page 26: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/26.jpg)
Rising Star Walla Walla
![Page 27: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/27.jpg)
Creating a Critical Mass
The Wine Economist
Four Elements of Success
Land, People, Culture, History
Porter’s Diamond
The Fifth Element?
![Page 28: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/28.jpg)
Lessons for Ontario Wine?
The Wine Economist
There’s no silver bullet?#5 You are your brand, but
#4 It’s not just wine and#3 It’s not just dirt or variety
#2 Everyone loves a winner, but#1 Image isn’t everything
Critical mass paradoxIs Ontario a special case?
You don’t get respect … you earn it
![Page 29: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/29.jpg)
Secrets of the World’s Most Respected Wine Regions
Mike Veseth
The Wine Economist & University of Puget
Sound
Insight 2015 Conference
March 3, 2015
![Page 30: Secrets of the World’s Most Respected Wine Regions 2015...Secrets of the World’s Most Respected Wine Regions Mike Veseth The Wine Economist & University of Puget Sound Insight](https://reader035.fdocuments.us/reader035/viewer/2022062908/5aea5b2f7f8b9a45568ba9f9/html5/thumbnails/30.jpg)