Secrets of Personal Fundraising
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The Secrets of Personal Fundraising By Beth Kanter
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Transcript of Secrets of Personal Fundraising
The Secrets ofPersonal Fundraising
By Beth Kanter
Before We Begin: Housekeeping Details
Logistics: Ask Questions
Type them inhere, click send
Otherwise, I’m talkinginto a black hole!
Logistics: Muting
*6 toMute*7 to Un-
mute
After the Session …
• An evaluation survey
• And ….
personalfundraising.wikispaces.com/
Wait for the Recording Lady…
The Secrets ofPersonal Fundraising
By Beth Kanter
Beth Kanter, Presenter
Photo by Steve Goodman
Rebecca Krause-Hardie, Co-Moderator
What youneed to know
to launch asuccessfulcampaign!
Learning Goals
What you are starting with ….
1.
2.
3.
Overview
Personal Fundraising Campaign
Social Network(ing)
Fundraising Widget from ChipIn
PayPal
Campaign Steps
Personal Fundraising
Personal Fundraising Campaign
“ It can't be about the cause so much asthe messenger."Katya Andresen, Network For Good
Clear idea ofhow the moneywill be spent …
Humor helps …
YOU
Social Network
Family
Friends
School
Work
Professional
Community
Neighbors
Leisure
Social Network(ing …)
Social networks sitesand social featuresenable you fundraisemore effectively …
Social Networks: First Generation
1) I am linked to ->
-> to you
--->You are linked to her ->
-> to her…
Source: Slideshare by Rashmi Sinha
Now Iknowallthesepeople!
<embed allowScriptAccess="never"src="http://www.chipin.com/widget/id/846fb4cf6a8e2a65"flashVars="chipin_server=www%2Echipin%2Ecom" type="application/x-shockwave-flash"wmode="transparent" width="220"height="220"></embed>
• What
• Account linking
• Account set up
Personal Fundraising Campaign Steps
http://fundraisingwidget.org
Step 1: Campaign Planning
Internalconversation
Feedback
A Match
GettingOrganized
Ask for feedback …
Line up a matching donation, if possible
Help me sponsor Leng Sopharath's college educationso she can make a better life for herself
Goal$ AmountTimelineSystem
GettingOrganized
Exercise:Type into the Chat
Help me raise $X to do Y forZ outcome
Goal
Step 2: Communications Strategy
The Ask
Prospects
Campaign Materials
The Ask
1. Outcome of donor’s gift
2. Why Important To You
3. Money will be used for …
4. Call to Action
5. Close
Prospects
Campaign Materials
• ChipIn Campaign Page• Email Messaging• Blog Posts• Photographs• Video
Your ChipinCampaign Page
Email Messaging
Social NetworksMessaging
Thank you
LeveragingYourSocialNetwork
Don’t Forget Face-to-Face
Saying Thank You!
Be Creative!
Building Relationships with donors
If you are raising money for anonprofit …
The Secrets to Success!
1. It’s about you and why you care!
2. Be clear about what the money will do
3. Urgency and humor work
4. Leverage your social network on andoffline
5. Don’t under estimate!
6. Say thank you in visible and creativeways
7. Be a bridge between your cause anddonors
personalfundraising.wikispaces.com/
