Secrets of a successful Broadcast Journalism program
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SECRETS Of a Successful Broadcast Journalism Program
description
Don Goble, via a collaboration with Michael Hernandez, presented this Secrets of a successful Broadcast Journalism program session at the 2014 National High School Journalism Convention in San Diego. #nhsjc
Transcript of Secrets of a successful Broadcast Journalism program
SECRETSOf a Successful Broadcast Journalism Program
SECRETSOf a Successful Broadcast Journalism Program
Don Goble
@dgoble2001
• program goals
• administrative support
• professionalism
• funding
• building a brand
• role of social media
OVERVIEW
OVERVIEW
• student enrollment
• develop student leaders
• contests & competitions
• partnerships
• advanced projects
• Q & A
GOALS & PHILOSOPHY
• informs all decisions
• used in grading
• explains staff actions
WHY CONSIDER IT
ADMINISTRATIVE SUPPORT
• advantages to supporting journalism
• understand pedagogical goals
• clear lines of communication
PROFESSIONALISM
• Fourth Estate
• courage
• consistency
• diversity of coverage
• quality of work
FUNDING
• it’s not about the equipment
• develop budget & financial goals
• school funding sources
• grants
• parent donations
• advertising
BUILD A BRAND
• website
• logos
• consistency
ROLE OF SOCIAL MEDIA
• reporting
• promotion
• blogging
ROLE OF SOCIAL MEDIA
• reporting
• promotion
• blogging
SUSTAIN ENROLLMENTStaff Characteristics
• reliable & self-motivated
• meets deadlines
• flexible
• team player
SUSTAIN ENROLLMENTStaff Characteristics
• courageous
• creative
• curious
• good writing skills
• diverse interests & backgrounds
SUSTAIN ENROLLMENTRecruiting
• show reputation & respect
• staff reputation
• awards
• application process
• be selective
DEVELOP STUDENT LEADERS
• crew roles & responsibilities
• editorial staff
• peer evaluations
• resources for staff
• students as lead learners
CONTESTS & COMPETITION
• legitimacy
• recognition
• publicity
• resume/college apps
PROS
CONTESTS & COMPETITION
• cost
• time
• may affect curriculum goals
CONS
PARTNERSHIPS
• local businesses
• local production houses
• internships & gigs
ADVANCED PROJECTS
• special event videos
• consistent alternative assignments
• be choosy
• know how to say “no”
RESOURCES
jeadigitalmedia.org
poynter.org
splc.org
rtdna.org
scholasticbroadcasting.com
RESOURCES
Q & A
SECRETSOf a Successful Broadcast Journalism Program
Don Goble
@dgoble2001
