Secondary Research Websites selling Indian handicraft items

Submitted by: Sumeet Singh (PGDM-Marketing student, IMT Ghaziabad )

Email ID: ft14sumeetsingh@imt.ac.inPhone: 07042717417

Mentor: Nirbhay Kanoria (Director, Anglo-French Drugs and Industries Ltd.)

• http://www.itshandmade.in/• http://www.sanskarindia.com/sellwithus.php• http://shop.gaatha.com/ (International also available)• http://www.madeitmyself.com/ (International also available)• https://www.villcart.com• http://indiahaat.in/• http://www.craftshopsindia.com/• http://www.shilpmantra.com/• http://www.spectrahut.com/ (International also available)• http://www.buyjharcraft.com/ (Government of Jharkhand Initiative)• http://www.nethaat.com/• http://indianhandicraftexporter.com/

Project Steps

• Conduct secondary research and find names of websites that are selling Indian handicraft items within India, to the US and to continental Europe.• Get a basic idea of the product offering, as well as the price points charged for these products.• Also get a figure/estimate monthly sales of these websites - country wise and product wise.

Websites Product Offering

Price Range

Sales Model

Financial Figures

Website Names

Useful Websites

• 10 Great Websites to Buy Handmade Goods: http://mashable.com/2010/05/26/handmade-goods-etsy/• Indian Handicraft Industry: http://www.gfe.de/Publication/Indian%20Handicrafts%20Industry.doc

Project Summary

• Identified 12 Websites who sell the Indian Handicraft items in India and abroad• Identified 18 product categories in which these websites operate• Collected pricing data of different products on each of the 12 websites• Collected sales data for 4 websites.

Product Offering

Accessories Art Bags & Cases

Ceramics & Pottery

Clothing Footwear Furniture Woodworking candle jewelry

http://www.itshandmade.in/

http://www.sanskarindia.com/sellwithus.php

http://shop.gaatha.com/

http://www.madeitmyself.com/

https://www.villcart.com

http://indiahaat.in/

http://www.craftshopsindia.com/

http://www.shilpmantra.com/

http://www.spectrahut.com/

http://www.buyjharcraft.com/

http://www.nethaat.com/

*Minimum Order Quantity is different for different websites Websites Product Offering

Price Range

Sales Model

Financial Figures

Paintings Stationary

Home Decor

Glass Work

Metal Work

Paper Products

Toys Spiritual

http://www.itshandmade.in/

http://www.sanskarindia.com/sellwithus.php

http://shop.gaatha.com/

http://www.madeitmyself.com/

https://www.villcart.com

http://indiahaat.in/

http://www.craftshopsindia.com/

http://www.shilpmantra.com/

http://www.spectrahut.com/

http://www.buyjharcraft.com/

http://www.nethaat.com/

Product Offering

Websites Product Offering

Price Range

Sales Model

Financial Figures

Price Range

Accessories Art Bags & Cases

Ceramics & Pottery

Clothing Footwear Furniture Woodworking candle jewelry

http://www.itshandmade.in/

25-50000 20-65000 15-4000 30-2250 99-10999 70-14000 900-32800 150-65000 20-1500 10-40000

http://www.sanskarindia.com/sellwithus.php

200-1000 300-1200

http://shop.gaatha.com/

300-9200 500-2600 300-40000

http://www.madeitmyself.com/

$6-$32 $18-$95 $10-$35 $50-$2500 $5-$48 $6-$70

https://www.villcart.com

119-1000 350-700 295-1700 119-1000

http://indiahaat.in/**

http://www.craftshopsindia.com/

149-800 390-4500 1600-8000

200-2000 400-16500

http://www.shilpmantra.com/

1200-60000

500-4000 800-20000

500-3000

http://www.spectrahut.com/

200-500 199-1500

http://www.buyjharcraft.com/

2800-13000

NA NA 100-350

http://www.nethaat.com/

200-9000 300-1750 750-5000 300-6000 180-1800

Websites Product Offering

Price Range

Sales Model

Financial Figures

*in Rupees, unless specified**Price data shared few days after enquiry

Price Range

Paintings Stationary Home Decor

Glass Work

Metal Work

Paper Products

Toys Spiritual

http://www.itshandmade.in/ 25-1700

http://www.sanskarindia.com/sellwithus.php

500-2500 200-1000

http://shop.gaatha.com/ 1200-25000

300-2600 275-5800

http://www.madeitmyself.com/ $6-$175 $15

https://www.villcart.com 195-3500 75 190-460 350-2500

http://indiahaat.in/ (Pricing Data not available)

http://www.craftshopsindia.com/ 50-16000 50-16000

300-20000

http://www.shilpmantra.com/ 500-6000 150-1750

http://www.spectrahut.com/ 300-1500 200-1500

http://www.buyjharcraft.com/ NA

http://www.nethaat.com/ 12000-16000

1523 200-1080

Websites Product Offering

Price Range

Sales Model

Financial Figures*in Rupees, unless specified

indiahaat.com Annual Sales=US$314 million (Year: 2010)

Sanskar India Annual Sales=US$5 Million to US$10 Million (range)

Shilpmantra In eight months, turnover of over Rs. 70 lacs

Nethaat.com Annual Sales=87.2 billion rupees (Year: 2009-10)

Estimated Financial Figures

Websites Product Offering

Price Range

Sales Model

Financial Figures

Sales Model

Example: http://indianhandicraftexporter.com/

Products Price per piece (in Rupees) Minimum Order Quantity

Wooden Products 200-6800 1-50

Metal Products 100-1000 25-50

Stone Products 200-855 25-50

*Financial figures include figures of India and other countries