CINEMA/HORROR AUDIENCES

Fay Beesley

Overview of Cinema audiences.

More than 55 million cinema tickets were sold in the first four months of this year. Anincrease of 14 per cent on the same period last year and the highest per cent inseven years.

The UK Film Council said the figures were proof cinema was fulfilling itslongstanding role of providing escapism during a recession. "The cinema remainsa relatively cheap form of entertainment, especially compared with eating out ora night down the pub," said Mr Gritten. (Infomation from www.telegraph.co.uk)

Horror/Target audiencesMy target audience for my horror trailer is

Teenagers. I used the website http://business.pearlanddean.com/audience_profile to found out more about this particular target audience.

Why do audiences want to watch horror?

•For the Thrill.•To be scared witless.•They tell us stories of dark, forbidden side of life.•Reflect a fear of the powerful.•The thrill of the unknown.

Film Trailer Audiences

Trailers are made so that audiences are able to understand the film they wish to view.

They also help the to understand the genre of the film.

Trailers are aimed at their particular audience they wish to aim to.

Main audience for horror prefer a horror trailer to be fast pace, intense, scary and give them an idea of the film.

Audience data

I researched audience data on a similar film to mine which includes an Imaginary friend making a women turn evil. The film is called The Exorcist.