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Secondary Research Class Exercise 1 Scanning Secondary Data for Important Market Trends

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Population Aging population: Caring of the aged becomes a heavy burden for the new generation. Public health 97% depend on tax income. Market opportunities: retirement homes, medical insurance, health care products, smart homes, home living aids and services such as retirement funds. Restaurants?

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Population Aging population: 50% of expensive facial cream is bought by women older than 50. LOreal used Catherine Deneuve (aged 57) as its spokesperson with very good results. Similarly Estee Lauder used Karen Graham to promote its products. NTT DoCoMo had a handset targeted at matured customers called Raku-Raku (which means easy to use), and the sales was 200,000 units in the two months of the launch. Visit the Center for Mature Consumer Studies at Georgia State University for more information about mature consumer research.Center for Mature Consumer Studies

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Population Aging population: A rapidly aging population is leaving Japan awash with a smelly problem: piles of dirty diapers. With 28 million citizens aged 65 or older, Japan is going through more than 5 billion adult diapers annually. SuperFaithss SFD Recycle System dries, crushes, and sterilizes used diapers before turning the material into pellets for use in stoves and biomass boilers. SuperFaiths

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Population Aging population: In 2011, sales of adult diapers in Japan exceeded those for babies for the first time. Over the last decade, sales have more than doubled and currently exceed $500 million annually. Japanese citizens over 65 hit a record 23.3% of the population in October 2011.

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Population

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Retailers target grey spending power Magnifying glass, brighter lighting, extra-wide aisles that can better accommodate mobility scooters, non- slip floors, and emergency call buttons in Kaiser, one of Berlins biggest supermarket chains.

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Old Age Care Industries Health Care Medical Service Health Promotion and Maintenance Nursing Disease Control and Prevention Product /Service Consumables Health Food Culture & Entertainment Misc. Services Food for the Aged Bodily Exercise Financial Service Life Insurance Financial Management Investment Household Service Industry Mental Support Housekeeping and Cleaning Catering Service Daily Care Life Care Education and Training Geriatric Nursing Geriatric Service and Management Source: BOCI Research Old Age Care Industries

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Robotic suit in action: the Hybrid Assistive Limb (HAL)

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Declining Birth Rate 11 Eleven-year-old Daiki Sato is the only child in his class at Ogouchi's elementary school.

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Declining Birth Rate 1950 78 2.01 1.16 2004 0.65 1980 2.1 2005 1.4 12

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Little Emperor Market in China > 33 million children under 14 constitute a $5 billion a year market. Average Chinese household spend up to 50% of family income on one child. Quality baby and children products?

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Automation Low birth rate: Decline in the number of youths (age 16 to 24) to fill entry-level positions: service industries looking into consumer response to self-service, or using high-tech in service delivery.

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Sex Imbalance Mid 2009 (Base) Mid 2014 Mid 2019 Mid 2024 Mid 2029 Mid 2034 Mid 2039 Sex ratio (males per 1000 females) 889855827803782762744 [After excluding foreign domestic helpers] [955] [922] [893] [868] [845] [823] [804]

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1. 2.

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Sex imbalance and late marriage: Matchmaker, especially across the border: Cosmetics / beauty therapy / skin care companies. Shatin!!! Sex imbalance

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Classified Ad WEDDING DRESS FOR SALE Worn once by mistake. Call XXXX XXXX

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"My dear boy, no woman is a genius. Women are a decorative sex. They never have anything to say, but they say it charmingly. Women represent the triumph of matter over mind, just as men represent the triumph of mind over morals .The Picture of Dorian Gray by Oscar Wilde Womenomics

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The global crisis has turned a spotlight on male domination of the corporate world: would we be better off if more women were in charge? .The Financial Times, September 27, 2009. Womenomics

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(00653.HK) (00178.HK) (00173.HK) (00005.HK) Womenomics

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2010/3/22 / (00653.HK) HK$0.76HK$1.2970.10% (00178.HK) HK$3.06HK$4.8157.44% (00173.HK) HK$2.84HK$3.078.09% (00005.HK) HK$79.30HK$84.005.92% (02888.HK) HK$203.00HK$204.000.49% (01150.HK) $1.17 $1.67 20,933 23,336 11.47%

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Initially coined by the Economist in 2006 which refers to the increasing purchasing and political power of women on the economic and culture front. In 1950 only one-third of American women of working age had a paid job. Today two- thirds do, and women make up almost half of America's workforce. The percentage of women holding CEO positions is on the increase every year. Womenomics

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Increase in career women: products and services aimed specifically at female consumers eg. De Beers. With less time available to devote to household tasks, markets open up for convenience based products such as frozen dim sum and services such as housecleaning. More family oriented, more concerned about childrens education. Womenomics

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Ladies Corner

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Nikon D3100 Beauty With Intelligence

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Domestic Households Small family Smaller package size; mini & foldable furniture. http://www.resourcefurniture.com/space- saving-videohttp://www.resourcefurniture.com/space- saving-video

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Long Working Hours

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Long Working Time 2012 Price and Earnings Report by UBS. 2012 Price and Earnings Report

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Long Working Time People concern more on their time to relax. More services help people save time, so that people have more time for leisure activities. Convenience goods eg. instant food Convenience distribution channel eg. online shopping. Shifting of TV prime time to later in the evening. Health food; exercise equipment.

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Gini Ratio The number ranges from 0.000 for perfect equality and 1.000 for perfect inequality. 0 corresponds to perfect income equality (i.e. everyone has the same income) and 1 corresponds to perfect income inequality (i.e. one person has all the income, while everyone else has zero income). Rich countries have generally low Gini coefficient (under 0.40). Middle income group dropped 17%. Should we shift our attention to other groups? Different brands targeting high income group and low income group.

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Consumer Hourglass Theory Since 2009 Citigroup has urged investors to focus on companies best positioned to cater to the highest-income and lowest-income consumers. Citigroup created an index of 25 companies, including Este Lauder Cos. and Saks at the top of the hourglass and Family Dollar Stores Inc. and Kellogg Co. at the bottom. The index posted a 56.5% return for investors from its inception on Dec. 10, 2009, through Sept. 1, 2011. Over the same period, the Dow Jones Industrial Average returned 11%.

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Geographical Distribution Youth products, entertainment businesses, education? Ans: Yaumati, Tsimshatsui, Mongkok. Health care & medical services? Ans: Eastern District. Upmarket products? Ans: Wanchai

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Education Increase in education level: Pressure for lifelong learning -> proliferation of masters degree programmes. Personalized goods/services. Concern more about the environment e.g. Alan.

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