Second year 1 6 4 · 2 Hospital Planning and Classification 6 3 Hospital Functions and Services 6 4...

M. B. A. (Hospital Management) – P131

Duration: Min 2 years – Max 4 years

Eligibility: Any degree or equivalent

Course details:

S. No Subject Name Credits

Second year

1 Health Care Systems in India

6

2 Hospital Planning and

Classification

6

3 Hospital Functions and Services

6

4 Quality Assurance in Hospital and

Law

6

5 Hospital Administration and

General Management

4

6 Health and Family Welfare Management

4

HEALTHCARE SYSTEM IN INDIA

Unit-I

Concept of Health and Disease: Concept of health & disease and well being.-

Natural history of disease and role of hospitals to offer various levels of care-Prevention

aspect of diseases Dynamics of disease transmission-Changing pattern of diseases -

Concept of health indicators

Unit- 2

Demography & Vital Statistics - Health scenario of India Demography – its

concept -Vital events of life & its impact on demography -Significance and recording

of vital statistics -Census & its impact on health policy-Health scenario of India-Health

scenario of India- past, present and future

Unit -3

National Health Policy & Population policy National Health Policy & Inter-sectoral

Co-ordination- National Population Policy-National Five year plans- National Health

Programme -Background objectives, action plan, targets, operations, achievements and

constraints in various

Unit-4

Healthcare of the Community - Healthcare delivery system in India at Primary,

Secondary and Tertiary Care -Indigenous system of medicine in India-Community

participation in healthcare delivery system- Health system in developed countries.

Unit- 5

Effects of Globalization in Health care Concept of Corporate Hospital in

developing countries -Infrastructure and lay out of an ideal corporate hospital -

Functioning of modern hospitals & changing need of patients Hospitality in Hospital

Care -Invasive and non-invasive diagnostic facilities in modern hospital Care offered in

Specialty and Super specialty Hospitals

Textbook of Preventive & Social Medicine- Dr. K. Park

Textbook of community medicine: V. K. Mahajan

Population studies – Asha Bhendre

Quality Assurance and Hospital Law

Unit I:

Quality Assessment - Quality Assurance - Quality Assessment - Origin of Quality

Improvement - Defining QI - Quality Improvement tools

Unit II:

Applying Quality Insurance to Medical Records- Performance Monitoring - Clinical

Pertinence - Compliance Programs - Fraud and Abuse

Unit-III

The Basic Statutes; Organization and Procedures Act; Bombay Nursing Homes

Registration Act (1949); The Drugs Act (1940); Bombay Drugs (Control) Act 1960;

Death Certificate; Organ Transplantation Act 1994; Indian Penal Code and Other Acts;

Prosecution; Law of Torts; Natural Justice

Unit- IV

Medico- Law of Contracts,Legal Problems in relation to health administration -

MedicalLaw applicable to Hospital employees -Specific Performance- Consumer

Protection Act andjurisprudence and functioning of hospitals - I. D. Act, W.C.

ActHospitals-

Unit-V:

Ethical Problems in the Medical Profession; Rights of Patients; Duties of Patients;

Professional Conduct of the Doctors; Doctor’s Obligations; Doctor’s Rights; Goal of

Medical Care; Codes of Conduct; Duties of a Physician to the Sick; Duties of Physicians

Towards Each Other; Medical Negligence

Hospital Administration and General Management

Unit-I

Classification of hospitals, planning hospitals, general feature, planning of

individual departments. Planning of nursing services, Planning ICU’s, Hospital

Information system

Unit-II

Hospital Management Hospital Organization, hospital during information

systems, Computer in Hospital, Material management and Finance management,

inventory management, public relations pharmacy

Unit-III-

Selection of location-Functional plans of hospital construction- the desogn team(

Architect, Engineer and Hospital Administration) Financial Planning- Equipment

planning- Human Resource planning- Functional and operational Planning and Designing

of medical services Outpatient and emergency services-Clinical laboratories- Radiology

department- Medical records department- CSSD-Pharmacy

Unit-IV

Basics of Management: Definition of Management - Evolution of Management

thought – Early & Modern Approaches - Management Vs. Administration – Management

Science or Art.- Managers vs. Entrepreneurs-Managers vs. Leaders –

Unit-V

Management Concepts and Theories - Management and Organization,

Management role, levels of managers and management skills, management science and

school Management functions and process Planning- Organizing- Staffing- Directing-

Controlling

Hospital Planning and Classification

Unit-I

Hospital Planning-Objectives-guiding principles in planning Hospitals- Facilities and

Services- Preliminary Survey and Feasibility study

Unit-II

Selection of location-Functional plans of hospital construction- the desogn team(

Architect, Engineer and Hospital Administration) Financial Planning- Equipment

planning- Human Resource planning- Functional and operational Planning

Unit-III

Planning and Designing of medical services Outpatient and emergency services-Clinical

laboratories-

Unit-IV

Furnishings and equipping the Hospital – Commissioning the hospital – Organisation of

hospital- organizational structure- Planning and Designing of administrative departments

Unit-V

Classification of hospitals, planning hospitals, general feature, planning of individual

departments. Planning of nursing services, Planning ICU’s, Hospital Information system

M. B. A. (Human Resource) - P125



Course details:

S. No Subject Name

1 Business Policy and Strategic Management

2 Labour Law

3 Labour Welfare and Industrial Relations

4 Training and Development

5 Industrial and Organizational Psychology

6 Project

Business Policy and Strategic Management:

1

Business as a Social System- Business environment-External/Internal and

their interaction.

2 Society and Business – Business ethics – Social Responsibility – Social Audit.

3 Policies and strategies -Definitions and Scope-Elements of Policy and

formulation-Special techniques-MBO, MBE-Major Business Policies-

Functional Policies.

4 Strategy-Function / Importance-strategic alternatives -BCG, GE Matrix-

SWOT Analysis.

5 Strategy formulation / model-Control and evaluation of strategies- 7-S System

Text Book:

1. Azhar Kazmi-Business Policy and Strategic Management, Tata Mc.Graw Hill

publishing Company Ltd, New Delhi-Second Edition-1998.

2. Business planning and policy by Mamoria and Mamoria, Himalaya Publishing

House.

References:

1. Harvard Business Review-Business Policy-Part-II, Harvard Business School.

2. Business Policy and strategic Management by Lawrance R.Jauch and William

F.Blucck Mc.Graw Hill International Edition.

TRAINING AND DEVELOPMENT

UNIT – I

Meaning and definitions of Training and Development – Learning Principles –

Learning Curve – Identifying Training Needs – Types of Training – Organization for

Training – Objectives – Structure and Functions of Training Department – Execution of

Training Programs Evaluation of Training Programs.

UNIT – II

Techniques of on-the-job Training – Coaching Apprenticeship – Job rotation –

Job Instruction Training – Training by Supervisors – Techniques of off-the-job Training

Lectures, Conference, Group Discussions, Case Studies, Role Planning Programmed

Instructions, T-Group Training – Simulations Relative, Effectiveness of Training

Techniques.

UNIT – III

Human Resource Development Concept – HRD at Micro and Macro Levels – Sub

– Systems of HRD – Role of HRD function – Concept of Career – Career Stages – Career

Planning and Development – Need – Steps in Career Planning – Methods of Career

Planning and Development – Managerial and Organizational Roles, in Career

Development – Career Development Actions and Programs – Career Problems and

Solutions – Guidelines for Career Management.

UNIT – IV

Concept of Management Development – Need and importance of Management

Development – Management Development Process – Components of MD Programmes –

Requirements for the success of MD programs.

UNIT – V

Leader Centered Techniques of Management Development : lectures, Coaching –

Student Centered Techniques: Discussions – Case Studies – Conferences – Workshops –

Syndicate – Brain Storming – Role Playing – Psycho Drama – Simulation – In basket

Games – Sensitivity Training – Self – learning – Techniques – Planned Reading –

Correspondence Course – Programmed Instructions – Audio visual Lessons – Manuals

and Hand outs.

UNIT – VI

Training Courses and Apprenticeship Programmes – Need for Training in India –

Government Policy on Training – Training Institutes in India – Management

Development Programmes in Public Sector and Private Sector Organization –

Management Development Institutes .

LABOUR WELFARE AND INDUSTRIAL RELATIONS

UNIT – I Labour Relations

Changing concept of management, labour relations; Statute laws, tripartite

conventions, development of the idea of social justice, limitation of management

prerogatives increasing labour responsibility in productivity. Principal types, Attitude of

trade unions and management; joint consultation in India.

UNIT – II Industrial Relations

The changing concepts of Industrial relations, Factors affecting employee

stability, application of Psychology to industrial relations.

UNIT – III Industrial Harmony and Conflict

Harmonious relations in industry, importance and means; Cause of industrial

disputes, Machinery for settling of disputes, Negotiation, Conciliation, Mediation,

Arbitration and Adjudication, Strikes, Lock-outs, Layout and Retrenchment codes of

discipline, Grievance procedure, Labour management co-operation; Worker’s

participation in management.

UNIT – IV Trade Unions & Problems and Role of Indian Trade Unions

Trade Unions and their growth economic, social and political conditions leading

to the development of trade unionism, Theories of trade unionism, Aim and objectives of

trade unions, Structure and governing of trade unions. Recognition and leadership,

Finances and membership, Compulsory versus free membership, Political activities,

Welfare, Legislation, Majority and minority unions, Social responsibilities Positive role

in economic and social development.

UNIT – V Collective Bargaining

Meaning, Scope, Subject mater and parties, Methods and tactics, Administrations

of collective bargaining agreement; fair and unfair labour practice.

LABOUR LAW

UNIT – I FACTORIES & STATIONING ORDERS

The Industrial Employment Act, 1946 – The Madras Industrial Employment

Central Rules 1946.

UNIT – II TRADE UNIONS & SAVINGS & BENEFITS

The Union Trade Union Act, 1926, employees State Insurance Act 1948 –

Employees Provident Fund Act, 1952 and Scheme.

UNIT – III WELFARE & BONUS

The Payment of Bonus Act, 1965 – The Payment of Bonus Rule, 1965.

UNIT – IV WAGES & DISPUTES

The payment of wage Act 1936 – The Payment of Gratuity Act 1972 – The

Industrial dispute Act 1947 – The Tamil Nadu Industrial Disputes rules.

UNIT – V LABOUR

The Contract (Labor regulation abolition) Act, 1970.

INDUSTRIAL ORGANIZATIONAL PSYCHOLOGY

1. Introduction : The fields of industrial / organizational Psychology. The history

of Industrial / organizational Psychology.

2. Organizational Psychology : Mechanisms of influence, Design of the

organizational environments.

3. The Motivation to Work : The traditional approach – Consistency Motivation

and a theoretical model theories of work performance.

4. Cognitive Processes and work behaviour : Theories of intelligence and human

abilities – Verbal, motor, and creative abilities – cognitive skills and job

performance.

5. Organizational Psychology : Mechanisms of influence, Designs of

organizational environments.

6. Reactions of job experience : Alienation, Stress, and satisfaction : Alienation –

Psychological and Physiological Stress, Job satisfaction.

7. Organizational Development : Job Enrichment as organizational Development

intervention, Industrial democracy on a Societal level as intervention, Sensitivity

training, Need-for-Achievement training, other suggestions.

8. Change programs : Attribute and skills. Attitude change, skills training other

problems in change programs.

9. Accidents and Safety : Nature causes of accidents – individuals susceptibility to

accidents – Minimizing accidents.

10. Leadership : Organizational influences on leader behaviour – characteristics of

the effective leader – Ghisell’s managerial traits.

Reference:

1. Korman A.K. – Organizational Behaviour, Prentice – Hall of India (P) Ltd 1978.

2. Nelson, D.L. and Guide J.C. – Organizational behaviour. OH : Soula Western

College Publishing 2000.

3. Tiffin, J and MC Cormic C.J. : Industrial Pshycology (6th

Ed) Englewood Cliffs,

NJ. Prentice Hall, Inc 1974.

M. B. A. (International Business) - P127



Course details:

S. No Subject Name


2 International Trade

3 Import-Export Documentation and

Procedure

4 International Business Law

5 Economic and Business Environment

6 Project


1


their interaction.






SWOT Analysis.


Text Book:




House.

References:




INTERNATIONAL TRADE

1 Introduction: International Trade – Meaning and concepts – scope and

challenges – theories of International Trade – Economic Theories – Modern

Theories – New Theories – Balance of Payments – Trade Barriers.

2 International Business Environment: Globalization of business-WTO and

trade liberalization-emerging issues-implications for India-Regional Trade

Blocks-Inter-regional trade among regional groups.

3 Counter Trades and Foreign Exchange: Forms of Counter Trade – Reasons

for the growth of counter trade – Foreign Exchange Market – SWAP

operations-Determination of Foreign Exchange Rates – Exchange control-

objectives of exchange control-methods of Exchange control.

4 Multinational Corporations and Market Entry Strategies: Definition –

Dominance of MNC’s – MNC’s and International Trade – Merits of MNCs –

Demerits-New Trends – code of conduct – MNC in India. Marketing entry

strategies – mergers and acquisitions – Strategic alliance – third country

location - market segment selection.

5 Trade Procedure and Indias Trade Policy: Export regulations – Export

procedures – Export packaging – Insurance – Import Regulations – Import

procedure – Export documentation – Import documentation – Indias Trade

policy – New Import and Export Policy.

Text Book:

1. Francis Cherunilam, International Trade and Export Management, Himalaya

Publishing House, New Delhi.

2. M.N.Mishra, International Marketing Management, Oxford and IBH Pub., New

Delhi.

3. John D.Daniels and Lee H.Radebangh, International Business, Pearson Education

Asia New Delhi-2000.

Reference:

1. Cateora, International Marketing, Mc Graw Hill.

2. ONKVISIT, SHAW, International marketing , Prentice Hall India

3. Waran Kegan, Global Marketing Management, Prentice Hall India.

4. Charles W.L.Hill, International Business, Irwin Mc Graw Hill, New York,2001.

5. Anand K.Sundaram and IndiaStewart Black, the International Business Environment,

Prentice Hall of India, New Delhi,2001.

IMPORT & EXPORT DOCUMENTATION AND PROCEDURES

UNIT – I

Documentation Framework: Export Import controls Policy Types, and

Characteristics of Document, Export Contract - Inco Terms - Processing of an Export

Order.

UNIT – II

Export financing methods and Terms of payment - Negotiations of Export Bills,

Methods of payment in International trade – Documentary credit and collection – UCP

500 - Pre Post shipment, Export Credits – Bank Guarantees – Foreign Exchange

regulation and Procedures.

UNIT – III

Cargo, Credit and Exchange Risks – Marine Insurance – Need, Types and

procedure- ECG & schemes for risk coverage, and procedure for filing claims. Quantity

control and procedure – Excise and customs clearance – regulation, procedures and

documentation.

UNIT – IV

Planning and Methods of procurement for Exports : Procedure for procurement

through imports – Import Financing - Customs clearance of import Cargo – Managing

risk involved in importing – transit risk, credit risk and exchange risk.

UNIT – V

Export in Incentives : Overview of Export Incentives – EPCG duty Drawbacks,

Duty Exemption schemes, tax incentive procedures and documentation. Trading Houses

Export and Trading Houses schemes – criteria procedures and documentation – Policy

and procedure for EOV / FTZ / EPZ / SEZ Units.

References :

1. Customs and Excise law Times – Various Issues

2. Export – Import policy; Ministry of Commerce, Government of India.

3. Handbook of Export Import Procedures : ministry of Commerce, Government of

Indian Vols I & II

4. Ram, Paras, Exports: what, Where and How? Anupam Publications, New Delhi.

5. Mahajan, M.I. Exports: Do it yourself, Snow white Publications, Mumbai.

INTERNATIONAL BUSINESS LAW

UNIT – I

International Business contract – legal previsions, payment terms, international

sales agreement – Rights and duties of agents and distributions. Enforcement of contract

and dispute settlement.

UNIT – II

Basic principle and charter of WTO regional groupings, subsidies, technical

standards, anti dumping duties and other non-tariff barriers – GATS, TRIPS and TRIMs.

UNIT - III

Regulation relating to licensing – forecasting – Joint ventures, patents and trade

marks – Technology transfer, telecommunications.

UNIT – IV

Regulatory framework relating to Electronics Commerece – International

Businesses Taxation.

UNIT – V

Indian Laws on International business – FEMA – Taxation of foreign income – Foreign

investments – setting up offices and branches abroad.

Note : Atleast one question should be from each unit.

References :

1. Danies,k. m. John Earnest W _ Ogram and Lee H. Redebunsh, International

Business Environments and Functions.

2. GATT/WTO Various Publications.

3. Journal of World Trade Law.

ECONOMIC AND BUSINESS EVNIRONMENT

UNIT – I

Definition of Business Environment – Demographic Factors – Economic

Environment – Economic Forces Affecting Demand – Competitive Forces –

Geographical and Ecological Environment – Ecological Environment – Social and

Cultural Environment – Political Environment – Legal Environment – Technological

Environment – The Impact of Technology on Society – Impact of Technology on

Business Operations.

UNIT – II

Basic Aspects of Business – Economic Environment of Business - Monetary

policy and Business – Fiscal Policy and Business – Physical Controls and Business –

Foreign Trade Policy & Business – Economic System and Business – Economic Planning

& Business – Resource Endowment – Infrastructural Facilities – Size of the Market.

Non-Economic Environment of Business – Sociological Factors – Historical Factors –

political Factors – Legal Factors – Interaction of Economic & Non-Economic

Environment - Political and economic Environment.

UNIT – III

Special Features of International Trade – Difference between Inter-regional Trade

and International Trade – Interdependence between International and Internal Trade –

Barriers to International Trade – Advantages and Disadvantages – Theories of

International Trade – Classical Theory – Modern Theory – Review Questions free Trade

Policy – Advantages and Disadvantages of Free Trade – Policy of Protectionism –

Economic Arguments for Protection – Exchange Control – Meaning and Features of

Exchange control – Objectives – Methods – Merits and Limitations of Exchange Control

– Review Questions.

UNIT – IV

The European (EU). North American Free Trade Agreement (NAFTA)..

Association of South-East Asian Nations (ASEAN). European Free Trade Zone (EFTA).

The Council for Mutual Economic Assistance (COMECON). Latin American Free Trade

Association (LAFTA). Andean group. South Asian Free Trade Area (SAFTA).

GATT & WTO.

UNIT – V

United Nations Conference on Trade and Development (UNCTAD). Generalized System

of Preferences (GSP). International Monetary Fund (IMF). International Bank for

Reconstruction and Development (IBRD). Subsidiaries of World Bank. Similarities and

Differences between IMF and World Bank.

M. B. A. – P122



Course details:

S. No Subject Name


2 Investment Analysis and Portfolio

Management

3 Sales and Distribution Management

4 Labour Welfare and Industrial Relations

5 System Analysis and Design

6 Project


1


their interaction.






SWOT Analysis.


Text Book:




House.

References:




SALES AND DISTRIBUTION MANAGEMENT

I : Sales management

UNIT – I : Organization Frame work of the Field Sales Force

Types and methods of Field Sales Organization – Career in Field Sales

Management. Field Sales Manager – His tasks and responsibilities – Relation with

Salesman and relationships with Top Management – Coordinating and controlling the

marketing mix. Operating Environment for field sales force.

UNIT – II : Information and Planning

Qualities and role – Hierarchy of objectives and goals, concept of strategies and

tactics. Development of sales performance standards – Relationships of performance

standards to sales development function, its purpose and types, check on training and

staffing programs. Sales forecasting – Methods and procedural steps in forecasting. Sales

Budgeting. Allocation of field sales resources. Design sales territories, procedure for

designing – Determining manpower requirement, recruiting, methods and the selection

system. Sales quotas, types of sales quotas, its purpose and managerial evaluation. Man

power planning – tasks, skill qualification.

UNIT – III : Operational Management

Staffing – responsibilities, tools and methods of selection. Motivational and

compensation procedures for sales force – method of financial incentives and its purpose

– Designing a compensation plan. Evaluation of performance and control. Salesmanship

– Sales positions – Theories of Selling – Understanding consumer behaviour. Sales

Audit and Analysis – Control sales efforts and costs.

II : Distribution Management

UNIT – IV : Introduction Role of distribution in the marketing mix – Role and

function

UNIT – V : Transport and Handling

Economic of transportation, determining optimum mode of transport –

Organization, machines, procedures and documentation.

UNIT – VI : Dealer Network

Role of middlemen / dealer in marketing and distribution. Dealer functions at

Wholesale and retail level. Strategic plan of network – Location, Selection,

Appointment; and Termination of dealers, Morale and Motivation.

Reference:

1. Arulraj, A New Approach to Physical Distribution.

2. Shapiro, Sales Program Management – Formulation and Implementation.

3. Wentworth, Physical Distribution Management.

4. Good Ridge (Peter J), Element of Distribution.

5. Still R.R.conditt Govoni Sales Management.

6. Stroh (Thomas.H), Management – Sales Function.

LABOUR WELFARE AND INDUSTRIAL RELATION


Changing concept of management, labour relations; Statute laws, Tripartite


prerogatives increasing labour responsibility in productivity.

UNIT – II Joint consultation

Principal types, Attitude of trade unions and management; joint consultation in

India.

UNIT – III Industrial Relations

The changing concepts of Industrial relations, Factors affecting employee

stability. Application of Psychology to industrial relations.

UNIT – IV Industrial Harmony and Conflict




discipline, Grievance procedure, Labour management co-operation; Worker’s

participation in management.

UNIT – V Trade Unions

Trade Unions and their growth economic, social and political conditions leading

to the development of trade unionism, Theories of trade unionism, Aim and objectives of

trade unions, Structure and governing of trade unions.

UNIT – VI Problems and Role of Indian Trade Unions

Recognition and leadership, Finances and membership, Compulsory versus free

membership, Political activities, Welfare, Legislation, Majority and minority unions,

Social responsibilities Positive role in economic and social development.

UNIT – VII Collective Bargaining

Meaning, Scope, Subject mater and parties, Methods and tactics, Administrations

of collective bargaining agreement; Fair and unfair labour practice.

UNIT – VIII Tripartite Machinery

At the centre and in the states; I.L.O – Its functions and role in labour movement

– Industrial health and safety; Industrial legislations.

INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

UNIT I:

Investments: Nature and scope of investment analysis, elements of investment,

avenues of investment, approaches to investment analysis; concept of return and risk:

Security return and risk analysis, measurement of return and risk. Financial assets: types

and their characteristics, sources of financial information.

UNIT II:

Security Markets: Primary and Secondary market, Primary Market Role,

functions and methods of selling securities in primary Market; allotment Procedure; New

financial instruments. Secondary Market: Role, importance, types of brokers, trading

mechanism, listing of securities in stock exchanges, screen based trading; Depositary –

role and need; Depositaries Act, 1996.

UNIT III:

Public Issue: SEBI guidelines on public issue, size of issue, pricing of issue,

promoter’s contribution, appointment of Merchant bankers, underwriters, broker,

registrar and Managers bankers and allotments of shares.

UNIT IV:

Valuation of Securities: Bonds, Debentures, Preference shares, equity shares,

fundamental analysis: Trends, indicators, indices and moving averages applied in

technical analyses.

UNIT V:

Portfolio Analysis: Estimating rate of return and standard Deviation of portfolio.

Effect of combining the securities; Markowitz Risk Return optimization; single Index

Model or Market Model; Portfolio total risk, Portfolio Market risk and unique risk,

simple Sharpe’s optimization solution. Capital Market Theory: Capital Market Line,

Security Market Line, Risk free lending and borrowings; factor models: Arbitrage pricing

theory, two factor and multi factor models; principle of arbitrage, arbitrage portfolios.

Reference Books:

1. Bhalla : Investment Analysis, S.Chand & Co., Delhi.

2. Donal E Fisher and Ronald J.Jorden: Security Analysis and Portfolio

Management, Prentice Hall, New Delhi.

3. Gupta L.C: Stock Exchange Trading in India: Society for Capital Market

Research and Development, Delhi.

4. Francis J.Clark: Management of Investments, McGraw Hill, New York.

SYSTEM ANALYSIS AND DESIGN

1. INTRODUCTION

System Concepts - Subsystems - Types of Systems - Systems and the System

analyst - Business as a systems - Information systems - systems Lifecycle - Systems

Development Stages - Role of system Analyst - Characteristics of System Analyst.

2. SYSTEM PLANNING AND INVESTIGATION

Approaches to system Development - Methods of Investigation - Recording the

investigation feasibility assessment.

3. SYSTEM DESIGN

Analyzing user requirements - Logical system Definition - Physical Definition -

Physical Design of Computer subsystem - File Design - Database Design - Output and

Input Design - Computer Procedure Design - system security. Form Design - dialogue

design - code design - system implementation - Changeover - Maintenance and review.

4. PROJECT DOCUMENTATION

Communication skills - Problems in communication written reports - Principles of

report writing with structure - standard documentation - study Proposal - System Proposal

- User system Specification - Program and Suit Specification - User Manual - Operational

Manual - Test Data file - Changeover - Instructions - System audit report.

5. MANAGEMENT INFORMATION SYSTEMS

Introduction to MIS - Survey of IS Technology - Conceptual foundation - IS

Requirements - Development - Implementation and Management of IS Resources.

References:

1. James A Senn, Analysis and Design of Information Systems, McGraw Hill,1989.,

2. Igor Gawryszkiewycz, Introduction to system analysis and design, PHI, New

Delhi,2000.

3. V.Rajaraman, Analysis and Design of information Systems, PHI, New Delhi,2000

1

Master of Business Administration (MBA)

Duration of Course : 1 Year

Eligibility : Any Degree

Lateral Entry


First year

1 Principles of Management and

Organizational Behaviour 6

2 Finance Management and Management

Accounting 6


6

4 Management Information System

6

5 Applied Operations Research and Statistics

4

6 Elective I

7 Elective II

8 Elective III

9 Elective IV

10 Project Work

Instructions under Electives:

(Choose any 2 Electives out of 4 and in each elective – select any 2 papers)

ORGANISATIONAL BEHAVIOUR

1

Focus and Purpose: Definition, need and importance of Organisational

behaviour-Nature and scope-Framework-Organisational Behaviour Models.

2 Individual Behavior: Personality-Types-Factors influencing personality-

2

Theories. Learning-Types of Learners-The Learning Process-Learning

Theories-Organisational Behaviour Modification. Attitudes-formation of

attitude –measurement of attitude. Perception-Importance-Factors influencing

perception-Interpersonal perception. Motivation-Importance-Types-Effects on

work behaviour.

3 Group Behaviour: Organisation Structure-Formation-Groups in

Organisations-Influence-Group Dynamics-Emergence of informal leaders and

working norms-Group Decision Making Techniques-Interpersonal relations-

Communication-Control

4 Leadership and Power: Meaning-Importance-Leadership styles-Theories-

Leaders vs Managers-Sources of Power, Power Centers-Power and Politics.

5 Dynamics of Organisational Behavior: Organisational Climate-Factors

affecting Organisational climate-Importance. Job Satisfaction-Determinants-

Measurement-Influence on behaviour. Organisational change-Importance-

Stability vs change-Proactive vs Reactive change-The change process-

Resistance to change-Managing change.Organisational Development-

Characteristics-Objectives-Team building. Organisational Effectiveness-

Perspectives-Effectiveness vs efficiency-Approaches - The Time Dimension-

Achieving organisational effectiveness.

Text Books:

1. Stephen P.Robbins, Organisational Behaviour, Prentice Hall of India, 9th

Edition, 2001.

2. Hellriegel, Slocum and Woodman, Organisational Behavior, South-Western, Thomson

Learning, 9th

edition, 2001.

References:

1. Schermerhorn, Hunt and Osborn, Organisational Behavior, John Wiley, 7th

edition 2001.

2. Jit S.Chand, Organisational Behavior, Vikas Publishing House Pvt.Ltd, 2nd

edition 2001.

3. Fred Luthans, Organisational Behavior, Mc Graw Hill Book Co., 1998.

4. New Strom and Davis, Organisational Behaviour, Mc Graw Hill-2001.

PRINCIPLES OF MANAGEMENT

1

Basics of Management: Definition of Management - Evolution of

Management thought – Early & Modern Approaches - Management Vs.

Administration – Management Science or Art.- Managers vs. Entrepreneurs-

3

Managers vs. Leaders.

2 Planning: Nature and Importance- steps in planning- types of plans- Planning

premises – Objective- Characteristics and Hierarchy of objectives-

Management by objectives- Management by Exception.

3 Organizing: Nature of organizing- formal and informal organization-structure

and process of organizing- authority and responsibility- Delegation of

authority- Departmentation and its basis - Decision making-Styles of Decision

Making.

4 Staffing and Directing: Staffing- purpose of staffing- recruitment and

selection- training and development- performance appraisal- principles of

direction- elements of direction- span of supervision- Motivation- Leadership

– Communication.

5 Controlling: Concept of Managerial Control - Nature of control - Needs for

control - Significance and limitations of control - Types of control - Control

process – Control techniques: Traditional and Modern Techniques.

Text Books:

1. Tripathi and Reedy “ Principles of Management” TMH Edition II, 1994.

2. Hereld Koontz and Heinz weihrich “Essentials of Management” McGraw Hill Publishing

House, Singapore International Edition, 1990

Reference:

1. L.M. Prasad, “Principles and Practice of Management” Sultan chand and sons Publishers

2. Joseph. L. Massie “Essentials of Management” Prentice Hall, 1985.

3. Stephen P Robbins and David A Decenzo “Fundamentals of Management” , Pearson

Education, Third Edition, 2000.

4. C.B.Gupta - Management: Theory and Practice, Sultan chand and sons Publishers

FINANCIAL MANAGEMENT & MANAGEMENT ACCOUNTING

UNIT I:

Accounting – Definition – Accounting for historical function and managerial function

– Scope of accounting – Financial accounting and Management accounting - Financial

4

statement Analysis – Financial statements – Nature of financial statements – Limitations of

financial statements – Analysis of interpretation – Types of analysis – External vs Internal

analysis – Horizontal vs Vertical analysis – Tools of analysis – Trend analysis – Common

size statements – Comparative statements.

UNIT II:

Ratio Analysis – Types – Profitability ratios – Turnover ratios –Liquidity ratios –

Proprietary ratios – Market earnings ratios – Factors affecting efficiency of ratios – How to

make effective use of ratio analysis – Uses and limitation of ratios – Construction of Profit

and loss Account and Balance Sheet with ratios and relevant figures – Inter-firm, Intra-firm

comparisons.

UNIT III:

Fund Flow Statements - Need and meaning – Preparation of schedule of changes in

working capital and the fund flow statement – Managerial uses and limitation of fund flow

statement. Cash Flow Statement – Need – Meaning – Preparation of cash flow statement –

Managerial uses of cash flow statement – Limitations – Differences between fund flow and

cash flow analysis.

UNIT IV:

Capital Budgeting System – Importance – Methods of capital expenditure appraisal –

Payback period method – ARR method – DCF methods – NPV and IRR methods – Their

rationale – Capital rationing.

UNIT V:

Financial Management: Meaning, nature and scope of finance; Financial Goal – Profit

Vs Wealth maximization; finance functions – investment, financing and dividend Decisions -

Management of Working Capital: meaning, significance and types of working capital;

calculating operating cycle period and estimation of working capital requirements; financing

of working capital. Requirements; financing of working capital and norms of bank finance;

sources of working capital; Factoring Services; Various committee reports on bank finance;

Dimensions of working capital Management.

5

Reference Books:

1. 1.Arulanandam & K.S. Raman, Advanced Accounting.

2. Gupta & Radhasamy, Advanced Accounting.

3. Shukla & T.S. Grewal, Advanced Accounting.

Maheswari, Management Accounting & Financial Accounting.


1


their interaction.






SWOT Analysis.


6

Text Book:



2. Business planning and policy by Mamoria and Mamoria, Himalaya Publishing House.

References:




APPLIED OPERATIONS RESEARCH FOR MANAGEMENT

1 Linear Programming Problems(LPP) : LPP- Meaning – Formulation of LPP

- Graphical Method - Simplex solution- Big M Method.

2 Transportation & Assignment Problems: Transportation problem-North -

West corner Solution – Least Cost Method – Vogel’s Approximation Method-

Stepping Stone Method - MODI Method-Degeneracy, unbalanced matrix.

Assignment model- Hungarian method- Traveling salesmen problem.

3 Sequencing Problem and Game theory: Sequencing Problem – Processing N

jobs through 2 Machines- Processing N jobs through 3 Machines -Processing

N jobs through M Machines- Processing 2 jobs through M Machines. Game

Theory – Meaning – Saddle Point – Two persons Zero Sum Games-

Dominance Property- Graphical and L.P.model problems.

4 Network Project Scheduling &Replacement Theory : Network and Basic

Components- Rules – CPM and PERT for project scheduling- Resource

7

leveling, crashing, Resource planning. Replacement Theory – Introduction-

Replacement of items with gradual Deterioration – Items that fail completely

and suddenly.

5 Decision Theory: Decision making under certainty - Decision making under

Uncertainty- Decision making under risk: Expected value , EVPI- Decision

trees Analysis.

Text Books:

1. R.Panneerselvam, "Operations Research", Prentice Hall of India-2002.

2. Hamdy A Taha, "An Introduction to Operations Research Prentice Hall, Sixth edition-

2000.

3. J.K.Sharma, "Operations Research. Theory and Applications", Macmillan-1997.

Reference Books:

1. P.K.Gupta.D.S.Hira, "Problems in Operations Research", S.Chand & Company-2002.

2. P.K.Gupta and D.S.Hira, "Operations Research", S.Chand & Co.Ltd., New Delhi-2002.

3. C.K.Mustafi, "Operations Research: Methods and Practice", New Age International(P)

Ltd., Publisher-2000.

4. S.Kalavathy, "Operations Research", Vikas Publishing House(P) Ltd-2000.

5. Dr.N.G.Nair, “Resource Management Techniques” Vikas Publishing House(P)Ltd

8

MANAGEMENT INFORMATION SYSTEM

1 Introduction:Understanding Information Systems – The Changing face of

Business Environment – Emerging trends in Information Technology –

Managing E-Transformation – Evolution of Business process, organizational

structure, and IT Architecture.

2 Information Systems For Decision Making: Information systems – Types of

Information systems – Transaction processing Systems – Management

Information Systems – Intelligent support systems – Office Automation

Systems – Categories of MIS – MIS and organization structure –

characteristics of MIS – Classification of MIS – MIS and Levels of

Management – Implementation of MIS.

3 Functional Management Systems: Marketing Information systems – Finance

Information systems – Accounting Information system – Personnel

Information Systems – Production Information Systems – Inter relationship of

functional management Information Systems.

4 Enterprise Information Systems: Introduction – Evolution of Enterprise

Information Systems – ERP- The Enterprise solutions – ERP market –

Introduction to E-business , E-CRM Systems – Sales force Automation –

Customer service and support Automation – Enterprise marketing automation

(EMA) – Comparative Analysis of E-CRM software vendors and products –

9

Evaluating an E-CRM product.

5 Information System for Business effectiveness: The Role of CIO-Challenges

of a CIO – The Impact of Information Systems on organizational performance

– Importance of Evaluating the Impact of Information Systems on Business

effectiveness – Business Effectiveness as a Function of cost, value,

performance, and competitive positioning- valuation process of Information

systems Applications.

Text Book:

1. Mahadeo Jaiswal, Monika Mital, Management Information systems – Oxford University

Press, New Delhi.

2. Kenneth C.Laudon and Jane Price Laudon, Management Information Systems-Managing

the Digital firm, Pearson Education, Asia-2002.

3. James AO'Brein. Management Information Systems. Tata Mc Graw Hill, New Delhi-

1999.

Reference:

1. Gordon B.Davis, Management Information System: Conceptual Foundations, Structure

and Development, McGraw Hill, 1974.

2. Joyce J Elam, Case series for Management Information Systems, Simon and Schuster

Custom Publishing-1996.

3. Steven Alter Information Systems-A Management Perspective-Addison-Wesley 1999.

4. Turban, Mc.Lean and Wether be. Information Technology for Management-Making

connections for strategic advantage John Wiley-1999.

10

ELECTIVE – A

Paper – 1

MARKETING RESEARCH

UNIT – I

Marketing Research – An Overview - Introduction –Nature of Marketing Research -

Scope of Marketing Research – Importance of Marketing Research – Role of Marketing

Research – Relationship of marketing research with Other Disciplines – Uses and Limitation

of Marketing Research – Marketing Research Agencies.

UNIT – II

Marketing Research Process – Introduction – Problem Definition – Research Design

– field Work – Data Analysis – Report Preparation – Characteristics of Good Marketing

Research – Marketing Research Plan – Research Design – Introduction – Important Points –

Exploratory – Descriptive Research Design – Descriptive Research Design – Importance of

Descriptive Research – Alternative Research Designs – Historical Designs – Simulation

Designs.

UNIT – III

Product Research – New Product Research – Research in New Product Development

– Product Life Cycle Research – Product-mix Research – Review Questions.

UNIT – IV

Advertising Research – Defining Advertising Research – Product Appeal Research –

Copy Testing – Post-testing – Post Testing – Media Selection Research – Motivation

Research – Nature of Motivation Research – types of Information Sought in Motivation

Research.

UNIT – V

11

Motivation Research Techniques – Sales Control Research – Sales Forecasting –

Sales Analysis – Sales Potential – Methods for Developing Market Potential.

Paper – 2


I: Sales management

UNIT – I: Organization Frame work of the Field Sales Force

Types and methods of Field Sales Organization – Career in Field Sales Management.

Field Sales Manager – His tasks and responsibilities – Relation with Salesman and

relationships with Top Management – Coordinating and controlling the marketing mix.

Operating Environment for field sales force.

UNIT – II: Information and Planning

Qualities and role – Hierarchy of objectives and goals, concept of strategies and tactics.

Development of sales performance standards – Relationships of performance standards to

sales development function, its purpose and types, check on training and staffing programs.

Sales forecasting – Methods and procedural steps in forecasting. Sales Budgeting. Allocation

of field sales resources. Design sales territories, procedure for designing – Determining

manpower requirement, recruiting, methods and the selection system. Sales quotas, types of

sales quotas, its purpose and managerial evaluation. Man power planning – tasks, skill

qualification.

UNIT – III: Operational Management


compensation procedures for sales force – method of financial incentives and its purpose –

Designing a compensation plan. Evaluation of performance and control. Salesmanship –

Sales positions – Theories of Selling – Understanding consumer behaviour. Sales Audit and

Analysis – Control sales efforts and costs.


UNIT – IV: Introduction Role of distribution in the marketing mix – Role and function

UNIT – V: Transport and Handling

Economic of transportation, determining optimum mode of transport – Organization,

machines, procedures and documentation.

12

UNIT – VI: Dealer Network


Wholesale and retail level. Strategic plan of network – Location, Selection, Appointment;

and Termination of dealers, Morale and Motivation.

Reference:







Paper – 3

SERVICE MARKETING

13

UNIT – I Marketing Services

Introduction Growth of the service sector. The concept of service. Characteristics of

Service – Classification of service – Designing of the service, blueprinting, using technology

developing, human resources, building service aspirations.

UNIT – II Marketing Mix in Service Marketing

The Seven Ps: Product decisions, Pricing, Strategies and tactics, Promotion of service

and placing or distribution methods for services. Additional dimension in services marketing

– People, physical evidence and process.

UNIT – III Effective Management of Service Marketing

Marketing Demand and Supply through capacity planning and segmentation –

Internal marketing of Services – External versus Internal orientation of service strategy.

UNIT – IV Delivering Quality Service

Causes of Service – Quality gaps. The customer expectations versus perceived

service gap. Factors and Techniques to resolve this gap. Gaps in Services – Quality

standards, factors and solutions – The service performance gap – Key factors and strategies

for closing the gap. External communication to the customers – The promise versus delivery

gap – Developing appropriate and effective communication about service quality.

UNIT – V Marketing of Service with Special Reference to

1. Financial Services

2. Health Services

3. Hospitality Services including travel, hotels and tourism

4. Professional Services

5. Public Utility Services

6. Educational Services.

Reference:

1. Ravi Shankar – Service Marketing. The Indian Experience – Manas Publication,

New Delhi.

2. Zeithmal Parasuraman and Berry – Delivering Quality Service – The Free Press

Macmillia.

3. S. Balachandran, Excellence in Service – Business Publishing House, Bombay.

14

4. Philip Kotler, Marketing of Non Profit Organization – Prentice Hall of India (P) Ltd.,

India, New Delhi.

Paper – 4

ADVERTISING MANAGEMENT

UNIT – I

Advertising – Definition – Meaning – Advertising as a tool of marketing –

Advertising effects – Economical and Social;

UNIT – II

Advertising Functions – Advertising Budgets. Importance of Advertising in Modern

Marketing. Types of Advertising – Commercial and Non-commercial Advertising, etc. -

Advertising and Consumer behavior – Advertising and Salesmanship.

15

UNIT – III

Communication Mix - Advertising Media – Types of Media – Print Media; Non-

media advertising; Media Planning and Scheduling; Advertising on Internet; Media selection

decisions.

UNIT – IV

Media Planning – Message Design and Development: Managing advertising, types of

appeal, Elements of Advertising copy – Characteristics of good advertising copy.

UNIT – V

Measuring Advertising Effectiveness: Managing advertising agency – Role and its

importance in advertising. Client relationship; Promotional scene in India; Technique for

testing advertising effectiveness. Legal Frame Work of Advertising.

Reference:

1. Aaker, David, et. Al. : Advertising Management, Prentice Hall, New Delhi.

2. Kings Books, Nai Sarak, New Delhi – 6.

ELECTIVE – B

{Paper – 1}

LABOUR LAWS

SECTION – I

The Factories Act, 1948, The Workmen’s Compensation Act, 1923, The Industrial

Disputes Act, 1947, The Employees’ State Insurance Act, 1948, The Employees’ Provident

Funds and MISC Provisions Act, 1952, Child Labour (Prohibition and Regulation) Act,

1986, The Payment of Bonus Act, 1965.

SECTION – II

The Payment of Gratuity Act, 1972, The Payment of Wages Act, 1936, The Minimum Wages

Act, 1948, The Industrial Employment (Standing Orders) Act, 1946, The Apprentices Act,

1961, The Collection of Statistics Act, 1953, The Contract Labour (Regulation and

16

Abolition) Act, 1970. The Employment Exchanges (Compulsory Notification of Vacancies)

Act, 1959, The Equal Remuneration Act, 1976, The Trade Union Act, 1926, The Delhi Shops

and Establishment Act, 1954, The Labour Laws (Exemption from Furnishing Returns and

Maintaining Registers by Certain Establishments) Act, 1988, The Plantations Labour Act,

1951, The Maternity Benefit Act, 1961.

SECTION – IV

The Fatal Accident Act, 1855, The Children (Pledging of Labour) Act, 1948, The

Employers’ Liability Act, 1948, The Dock Workers’ (Regulation of Employment) Act, 1948,

The Mine Act, 1952, The Maharashtra Recognition of Trade Unions and Prevention of

Unfair Labour Practices Act, 1971, The Bombay Industrial Relations Act, 1946.

Paper – 2

LABOUR WELFARE AND INDUSTRIAL RELATION


Changing concept of management, labour relations; Statute laws, Tripartite


prerogatives increasing labour responsibility in productivity.

UNIT – II Joint consultation

Principal types, Attitude of trade unions and management; joint consultation in India.

UNIT – III Industrial Relations

The changing concepts of Industrial relations, Factors affecting employee stability.

Application of Psychology to industrial relations.

UNIT – IV Industrial Harmony and Conflict



17


discipline, Grievance procedure, Labour management co-operation; Worker’s participation in

management.

UNIT – V Trade Unions

Trade Unions and their growth economic, social and political conditions leading to

the development of trade unionism, Theories of trade unionism, Aim and objectives of trade

unions, Structure and governing of trade unions.

UNIT – VI Problems and Role of Indian Trade Unions

Recognition and leadership, Finances and membership, Compulsory versus free

membership, Political activities, Welfare, Legislation, Majority and minority unions, Social

responsibilities Positive role in economic and social development.

UNIT – VII Collective Bargaining

Meaning, Scope, Subject mater and parties, Methods and tactics, Administrations of

collective bargaining agreement; Fair and unfair labour practice.

UNIT – VIII Tripartite Machinery

At the centre and in the states; I.L.O – Its functions and role in labour movement –

Industrial health and safety; Industrial legislations.

18

Paper – 3

TRAINING AND DEVELOPMENT

UNIT – I

Meaning and definitions of Training and Development – Learning Principles –

Learning Curve – Identifying Training Needs – Types of Training – Organization for

Training – Objectives – Structure and Functions of Training Department – Execution of

Training Programs Evaluation of Training Programs.

UNIT – II

Techniques of on-the-job Training – Coaching Apprenticeship – Job rotation – Job

Instruction Training – Training by Supervisors – Techniques of off-the-job Training

Lectures, Conference, Group Discussions, Case Studies, Role Planning Programmed

Instructions, T-Group Training – Simulations Relative, Effectiveness of Training

Techniques.

UNIT – III

Human Resource Development Concept – HRD at Micro and Macro Levels – Sub –

Systems of HRD – Role of HRD function – Concept of Career – Career Stages – Career

Planning and Development – Need – Steps in Career Planning – Methods of Career Planning

and Development – Managerial and Organizational Roles, in Career Development – Career

Development Actions and Programs – Career Problems and Solutions – Guidelines for

Career Management.

UNIT – IV

19

Concept of Management Development – Need and importance of Management

Development – Management Development Process – Components of MD Programmes –

Requirements for the success of MD programs.

UNIT – V

Leader Centered Techniques of Management Development : lectures, Coaching –

Student Centered Techniques: Discussions – Case Studies – Conferences – Workshops –

Syndicate – Brain Storming – Role Playing – Psycho Drama – Simulation – Inbasket Games

– Sensitivity Training – Self – leaming – Techniques – Planned Reading – Correspondence

Course – Programmed Instructions – Audio visual Lessons – Manuals and Hand outs.

UNIT – VI

Training Courses and Apprenticeship Programms – Need for Training in India –

Government Policy on Training – Training Institutes in India – Management Development

Programmes in Public Sector and Private Sector Organization – Management Development

Institutes .

20

Paper – 4

INDUSTRIAL ORGANIZATIONAL PSYCHOLOGY

1. Introduction: The fields of industrial / organizational Psychology. The history of

Industrial / organizational Psychology.

2. Organizational Psychology: Mechanisms of influence, Design of the organizational

environments.

3. The Motivation to Work: The traditional approach – Consistency Motivation and a

theoretical model theories of work performance.

4. Cognitive Processes and work behavior : Theories of intelligence and human

abilities – Verbal, motor, and creative abilities – cognitive skills and job performance.

5. Organizational Psychology: Mechanisms of influence, Designs of organizational

environments.

6. Reactions of job experience: Alienation, Stress, and satisfaction: Alienation –

Psychological and Physiological Stress, Job satisfaction.

7. Organizational Development: Job Enrichment as organizational Development

intervention, Industrial democracy on a Societal level as intervention, Sensitivity

training, Need-for-Achievement training, other suggestions.

8. Change programs : Attribute and skills. Attitude change, skills training other

problems in change programs.

9. Accidents and Safety: Nature causes of accidents – individuals susceptibility to

accidents – Minimizing accidents.

10. Leadership: Organizational influences on leader behaviour – characteristics of the

effective leader – Ghisell’s managerial traits.

Reference:

1. Korman A.K. – Organizational Behaviour, Prentice – Hall of India (P) Ltd 1978.

2. Nelson, D.L. and Guide J.C. – Organizational behaviour. OH : Soula Western

College Publishing 2000.

3. Tiffin, J and MC Cormic C.J. : Industrial Pshycology (6th

Ed) Englewood Cliffs, NJ.

Prentice Hall, Inc 1974.

21

ELECTIVE – C

Paper – 1

INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

UNIT I:

Investments: Nature and scope of investment analysis, elements of investment,

avenues of investment, approaches to investment analysis; concept of return and risk:

Security return and risk analysis, measurement of return and risk. Financial assets: types and

their characteristics, sources of financial information.

UNIT II:

Security Markets: Primary and Secondary market, Primary Market Role, functions

and methods of selling securities in primary Market; allotment Procedure; New financial

instruments. Secondary Market: Role, importance, types of brokers, trading mechanism,

listing of securities in stock exchanges, screen based trading; Depositary – role and need;

Depositaries Act, 1996.

UNIT III:

Public Issue: SEBI guidelines on public issue, size of issue, pricing of issue,

promoter’s contribution, appointment of Merchant bankers, underwriters, broker, registrar

and Managers bankers and allotments of shares.

UNIT IV:

Valuation of Securities: Bonds, Debentures, Preference shares, equity shares,

fundamental analysis: Trends, indicators, indices and moving averages applied in technical

analyses.

UNIT V:

Portfolio Analysis: Estimating rate of return and standard Deviation of portfolio.

Effect of combining the securities; Markowitz Risk Return optimization; single Index Model

or Market Model; Portfolio total risk, Portfolio Market risk and unique risk, simple Sharpe’s

optimization solution. Capital Market Theory: Capital Market Line, Security Market Line,

Risk free lending and borrowings; factor models: Arbitrage pricing theory, two factor and

multi factor models; principle of arbitrage, arbitrage portfolios.

Reference Books:

1. Bhalla : Investment Analysis, S.Chand & Co., Delhi.

22

2. Donal E Fisher and Ronald J.Jorden: Security Analysis and Portfolio

Management, Prentice Hall, New Delhi.

3. Gupta L.C: Stock Exchange Trading in India: Society for Capital Market

Research and Development, Delhi.

4. Francis J.Clark: Management of Investments, McGraw Hill, New York.

Paper – 2

MANAGEMENT OF FUNDS

UNIT – I

23

Meaning and importance of funds – allocation of funds – Results of misallocation of

funds – Organizing for funds management – Connection with other function – Characteristics

of financial systems – Barometer of business conditions.

UNIT – II

Capitalization and assessment of funds for fixed assets – Capital structure – pattern of

capital structures – Cost of capital – Interest for capital – Yield – Debt service coverage –

Acquisition for specific allocation.

UNIT – III

Financial Analysis – Planning and control – Allocation of funds to most profitable

opportunity – Development of profitable opportunity and evaluation.

UNIT – IV

Return on investment as a criteria for allocating funds – Advanced capital budgeting

techniques – Methods of incorporating risks and uncertainty.

UNIT – V

Project appraisal, feasibility study and reporting – Treatment of inflation in capital

budgeting – Capital rationing and its impact on financial planning.

UNIT – VI

International financing and management of funds – Resources for investing abroad –

foreign currency management – Financing multinational organizations.

Reference:

1. Ugi Brigham, funds Management.

2. Robert W Johnson, Financial Management.

3. Kuchai S.C., Financial Management.

4. Prasanna Chandra, Financial Management.

Paper – 3

FINANCIAL SERVICES AND INSTITUTIONS

UNIT – I

Concept and scope of financial services – functions concerning public and private

placement of capital issues – Lead management – Issue pricing and promotion – Disclosure

24

norms – Issue underwriting – Collecting banker – SEBI regulations and lead managers and

merchant banking functionaries.

UNIT – II

Concept, need and Scope of Mutual Fund Services – Manufacturers in India – Types

of schemes – Performance – Portfolio performance evaluation measures – Regulations

regarding mutual funds.

UNIT – III

Objectives of Credit Rating – Institutions – CRISIL, ICRA, CARE – Debt and

deposit rating and equity rating procedures – Reading different grades of rating –

International credit rating institutions.

UNIT – IV

Characteristics of UTI and LIC as investment institutions – Portfolio management

services – Concept and need – Services of NBFC to investors.

UNIT – V

Development Financial Institution – Role on functions of IDBI, IFC, ICICI and

IRDBI – RBI and management of gift securities market.

UNIT – VI

Stock exchanges: role of organization of BSE and NSE – OTCEI – SEBI and stock

exchanges – Role of associations and investment consultancies.

Reference:

1. Raghunathan V, Stock Exchange and Investments.

2. Avadhani V, Security Market.

3. Varma, Merchant Banking.

Paper – 4

ADVANCED FINANCIAL MANAGEMENT

UNIT – I FINANCIAL MANAGEMENT

Meaning – Objectives of Financial Management – Scope and Functions of Financial

Management – Role and Functions of Financial Managers – Financial Management and

Other Discipline – Financial Information – Meaning – Sources of Financial Informations.

UNIT – II FINACIAL PLANNING & FORECASTING

25

Financial Planning – Meaning – Steps in Financial Planning – Characteristics of

Financial Planning – Estimation of Financial Requirements – Capitalization – Over and

Under Capitalization – Financial Forecasting – Introduction – Tools of Financial Forecasting

– Financial Statement – Balance Sheet – Comparative Balance Sheet – Commonsize

Statement – Annual Report – Retained Earning Statement.

UNIT – III TOOLS OF FINANCIAL ANALYSIS AND CONTRO

Financial Analysis – Introduction – Fund Flow Analysis – Statement of Movement of

Working Capital – Sources and Application – Cash Flow Statement – Use and Application of

Fund Flow and Cash Flow Analysis – Ratio analysis – Types of Ratios – Advantages and

Limitations of Ratios – Cost Volume Profit Analysis – Break Even Analysis – Margin of

Safety – Profit Volume Analysis – Profit Planning Control.

UNIT – IV SHORT TERM FINANCING MONEY MARKET

Introduction – Characteristics of Short Financing – Name of Credit – Sources of

Short-term Financing – Trade Credit – Bank Credit – Bank Financing of Accounts

Receivable – Factoring – Bank financing – Trade Credit and Bank Credit Compared – Short

Term Vs. Long Term financing to Meet Current Needs of Funds – Advantages and

Limitations of Short-term Financing. Problems and Review Questions. Quiz. Money Market

– Introduction – characteristics of Money Market – Types of Money Markets – Sub Market –

Call Money – Treasury Bills – participation Certificates – Provident Fund – Small Savings –

Marketable Debt – Bullion Market.

UNIT – V LONG-TERM FUNDING AND VALUATION

Need for Long-Term Financing – Sources of Long-Term financing – Financial

Implications of Long-Term Financing – Long-term Financing and Debt-Equity Ratio – Asset

Replacement and Long-Term Financing. Capital Structure: Introduction – Capital Structure

Management – Factors Influencing Capital Structure. Theories of Capital Structures.

Valuation of Ferm: Valuation of Securities – Debentures.

Reference:

1. Financial Management – By P.V. Kulkarni – Himalaya Publishing.

26

ELECTIVE – D

Paper – 1


1. INTRODUCTION

System Concepts - Subsystems - Types of Systems - Systems and the System analyst

- Business as a systems - Information systems - systems Lifecycle - Systems Development

Stages - Role of system Analyst - Characteristics of System Analyst.




3. SYSTEM DESIGN


Physical Design of Computer subsystem - File Design - Database Design - Output and Input

Design - Computer Procedure Design - system security. Form Design - dialogue design -

code design - system implementation - Changeover - Maintenance and review.



report writing with structure - standard documentation - study Proposal - System Proposal -

User system Specification - Program and Suit Specification - User Manual - Operational





References:


2. Igor Gawryszkiewycz, Introduction to system analysis and design, PHI, New Delhi,2000.

3. V.Rajaraman, Analysis and Design of information Systems, PHI, New Delhi,2000.

Paper – 2

MODELLING AND SIMULATION

27

1. INTRODUCTION

System and system environment - Components of a system - Discrete and continuous system

- Models of system - Different modeling approaches - random number generation -

Techniques for generating random numbers - Tests for random numbers - The Kolmogorov

Smirnow test - Chi-square test - Run test - Poker test.

2. RANDOM NUMBER GENERATION Random variable generation - Inverse

transform techniques - Exponential distribution - Uniform distribution - weibull distribution -

Empirical continuous distribution - Generating approximate normal variables - Erlang

distribution.

3. PROBABILISTIC DISTRIBUTION

Empirical discrete distribution - Discrete uniform distribution - Poisson distribution -

Geometric distribution - Acceptance - Rejection technique for Poisson distribution, gamma

distribution.

4. SIMULATION LANGUAGES

Design and evaluation of simulation experiments - Variance reduction technique -

Verification & Validation of simulation models - Programming considerations and languages

-Simulation languages - GPSS - GASP - SIMSCRIPT - SIMULA.

5. APPLICATIONS

Programming for discrete event systems in simulation languages - Single server &

two server queue - simulation of a network - Inverting control etc.

References:

1. Jerry Banks and John Carson. S, Discrete Event System Simulation, PHInc, 1984.

2. Gotifried B, Elements of Stochastic process simulation, PHInc, 1984.

3. Narsing Deo, System Simulation with digital computer, PHInc, 1980.

4. Gordon G, System Simulation, PHInc, New York, 1969.

Paper – 3

OFFICE ADMINISTRATION

UNIT – I

28

Modern Office – Meaning, Importance – Functions – Location of office – Office

Layout – Open an Private Offices – Office environment – Lighting, Ventilation, freedom

from noise and dust, sanitary, security and secrecy.

UNIT – II

Office organisation – Importance – Types – Organisation chart – office manuals –

Delegation of authority and responsibility – Centralization Vs decentralization.

UNIT – III

Office systems – flow of work – Role of office manager – office forms – forms of

control – forms of designing – control of correspondence – handling inward and outward

mails.

UNIT – IV

Stationary – Importance – Control of stationary cost – purchasing, stationary supplies

– Filing – Importance – Functions – Characteristics of good filing system – Indexing –

meaning, importance and kinds.

UNIT – V

Office furniture – Types of furniture – Types of furnitures – Office machines and

equipments – objects of mechanization – Types of office machines – criteria for selection.

Text Book

1. R.K. Chopra – Office Management

Reference Books

1. B.N. Tanden – Manual of Office Management and Correspondence

2. C.B. Gupta – Office Organisation and Management

3. P.K. Ghosh – Office Management.

Paper – 4

RELATIONAL AND OBJECT ORIENTED

DATABASE MANAGEMENT SYSTEM

UNIT I:

Introduction to Database system – Relations – Integrity constrains – Enforcing

Integrity constrains – Query Languages – File Organizations and Indexes.

UNIT II:

29

Tree Structured indexing : ISAM – B+ trees – Format of a node : Search, Insert,

Delete, Duplicates, B+ trees in practice multidimensional indexes – Hash based indexing.

Relational algebra and calculus – SQL: The Query language – Security, views and SQL.

UNIT III:

Conceptual design and the ER model – Schema refinement and normal forms.

Parallel and distributed databases – Object database systems – Basic concepts of

Network Model and Hierarchy model.

UNIT IV:

Introduction to Object Oriented Programming – Basic concepts – Benefits of OOP,

Object Oriented Languages – Application f OOP. C++ : Introduction – Identifiers and

keywords – data types – constants – operators – Type conversion – Variables – Statements –

Feature of iostream.h – Manipulators – I/O stream flags – control statements.

UNIT V:

Functions and program structures – Arrays – Pointers – Structures – Union and Bit

fields. Classes and Objects – Constructors – Destructors – Inline member functions - Static

class members – Friend functions – Dynamic Memory allocations - Inheritance –

Overloading. Polymorphism – Templates and exception handling – data file operations.

TEXT BOOKS:

1. Database Management Systems – Raghu Ramakrishna, Mc. Graw Hill International

Edition 1998.

2. Object Oriented Programming C++, Balagurusamy, T.M.H. (Unit I)

3. Programming with C++, D.Ravichandran, T.M.H.

REFERENCE BOOKS:

1. Database System concepts – Abraham silberschatz, Henry.F. Korth and S. Sudarsan –

Mc. Graw Hill, 3rd

edition, 1997.

2. Database system management systems – Majumdar, TMH.

3. Programming with C++ , Schaum’s outline series, T.M.H.

M. B. A. (Marketing management) – P123



Course details:

S. No Subject Name


2 Marketing Research


4 Services Marketing

5 Advertising Management

6 Project


1


their interaction.






SWOT Analysis.


Text Book:




House.

References:




MARKETING RESEARCH

UNIT – I

Marketing Research – An Overview - Introduction –Nature of Marketing

Research - Scope of Marketing Research – Importance of Marketing Research – Role of

Marketing Research – Relationship of marketing research with Other Disciplines – Uses

and Limitation of Marketing Research – Marketing Research Agencies.

UNIT – II

Marketing Research Process – Introduction – Problem Definition – Research

Design – field Work – Data Analysis – Report Preparation – Characteristics of Good

Marketing Research – Marketing Research Plan – Research Design – Introduction –

Important Points – Exploratory – Descriptive Research Design – Descriptive Research

Design – Importance of Descriptive Research – Alternative Research Designs –

Historical Designs – Simulation Designs.

UNIT – III

Product Research – New Product Research – Research in New Product

Development – Product Life Cycle Research – Product-mix Research – Review

Questions.

UNIT – IV

Advertising Research – Defining Advertising Research – Product Appeal

Research – Copy Testing – Post-testing – Post Testing – Media Selection Research –

Motivation Research – Nature of Motivation Research – types of Information Sought in

Motivation Research.

UNIT – V




I: Sales management






















UNIT – IV: Introduction Role of distribution in the marketing mix – Role and

function








Reference:







SERVICE MARKETING

UNIT – I Marketing Services

Introduction Growth of the service sector. The concept of service.

Characteristics of Service – Classification of service – Designing of the service,

blueprinting, using technology developing, human resources, building service aspirations.

UNIT – II Marketing Mix in Service Marketing

The Seven Ps: Product decisions, Pricing, Strategies and tactics, Promotion of

service and placing or distribution methods for services. Additional dimension in

services marketing – People, physical evidence and process.

UNIT – III Effective Management of Service Marketing

Marketing Demand and Supply through capacity planning and segmentation –

Internal marketing of Services – External versus Internal orientation of service strategy.

UNIT – IV Delivering Quality Service

Causes of Service – Quality gaps. The customer expectations versus perceived

service gap. Factors and Techniques to resolve this gap. Gaps in Services – Quality

standards, factors and solutions – The service performance gap – Key factors and

strategies for closing the gap. External communication to the customers – The promise

versus delivery gap – Developing appropriate and effective communication about service

quality.

UNIT – V Marketing of Service with Special Reference to

1. Financial Services

2. Health Services

3. Hospitality Services including travel, hotels and tourism

4. Professional Services

5. Public Utility Services

6. Educational Services.

Reference:

1. Ravi Shankar – Service Marketing. The Indian Experience – Manas Publication,

New Delhi.

2. Zeithmal Parasuraman and Berry – Delivering Quality Service – The Free Press

Macmillia.

3. S. Balachandran, Excellence in Service – Business Publishing House, Bombay.

4. Philip Kotler, Marketing of Non Profit Organization – Prentice Hall of India (P)

Ltd., India, New Delhi.


UNIT – I



UNIT – II

Advertising Functions – Advertising Budgets. Importance of Advertising in

Modern Marketing. Types of Advertising – Commercial and Non-commercial

Advertising, etc. - Advertising and Consumer behavior – Advertising and Salesmanship.

UNIT – III


media advertising; Media Planning and Scheduling; Advertising on Internet; Media

selection decisions.

UNIT – IV

Media Planning – Message Design and Development: Managing advertising,

types of appeal, Elements of Advertising copy – Characteristics of good advertising copy.

UNIT – V

Measuring Advertising Effectiveness: Managing advertising agency – Role and

its importance in advertising. Client relationship; Promotional scene in India; Technique

for testing advertising effectiveness. Legal Frame Work of Advertising.

Reference:

1. Aaker, David, et. Al. : Advertising Management, Prentice Hall, New

Delhi.


M.B.A. (Production Management) – P132



Course details:

S. No Subject Name


2 Production and Material Management

3 Store Keeping Management

4 Total Quality Management

5 Legal Aspects in Business

6 Project


1


their interaction.






SWOT Analysis.


Text Book:




House.

References:




PRODUCTION AND MATERIALS MANAGEMENT

1

Production Design: Process planning-plant capacity - make or buy decisions-

use of cross over chart for selection processes. Plant Location: Factors to be

considered in plant location - choice of general region, particular community

and site multi-plant location decision-plant location trends.

2 Layout facilities: Principles of a good layout-layout factors-basic types of

layout-service facilities- Quantitative analysis in plant layout-Principles of

materials Handling - Materials handling equipment. Human factors in job-

design: consideration of Man and Machine in job-design, adaptation of

machine to man-Ergonomics-working environment-Worker safety.

3 Production and Inventory Control: Basic types of production Intermittent,

Batch, Continuous-Routing. Scheduling, Activating and Monitoring-Basic

Inventory Models-Economic Order Quantity, Economic Batch quantity-

Reorder point-Safety stock-Classification and codification of Stock-ABC

classification-procedure for stock control, Materials Requirement

Planning(MRP).

4 Maintenance: Preventive vs Breakdown maintenance-Breakdown time

distribution-maintenance cost balance-procedure for maintenance. Quality

Control: Purposes of Inspection and quality control – Acceptance sampling by

variables and attributes – Control charts for variables - fraction defectives and

defects.

5 Methods analysis and Work Measurement: Methods study procedures-

Purpose of time study-Stop watch time study-Performance rating-allowance

factors-standard time-work sampling technique.

Text Books:

1. Production Management-Edword S.Buffa.

2. Materials Management-Gopalakrishnan.

3. Panneer Selvam.R, Production and Operations Management

References:

1. Steven Nahmias, Production and Operations Analysis.

2. William J.Stevenson – Production and Operations Management

3. Raymond Myer, Production Management

STORE KEEPING

UNIT – I

Store keeping – Introduction – Definition – Organization of stores, Advantages

and disadvantages of stores – Functions of store keeping – Centralized and decentralized

systems of store keeping – Store keeper – Functions – Duties and Qualities of a store

keeper.

UNIT – II

Store – Location – Principles – Systems – Types – Warehouse – Advantages and

disadvantages – Store room – Security measures Precaution against fire – Storage

equipment.

UNIT – III

Material Handling Equipment – commonly used material handling equipment –

precaution – Principles – Selection of suitable equipment care of equipment – receipt of

materials – purchase routine – Shortage report – Stock register.

UNIT – IV

Inspection – Introduction – Meaning – Importance – Stages – Instrument used in

inspection, Quality level – Stock control – Inventory – Introduction – Meaning – Types –

Inventory control – Advantages and Disadvantages and Safety stock.

UNIT – V

Store Accounting – Objectives – Important document – Stores ledger – Material

Planning & budgeting – ABC Analysis – Classifications.

Reference:

1. Dr. M.M. Varma & R.K. Aggarwal.

TOTAL QUALITY MANAGEMENT

Unit – I

PRINCIPLES OF QUALITY MANAGEMENT

Definitions of Quality, Quality Philosophies of Deming, Crosby and Miller,

Service vs Product Quality, Deming, Juran, Fringenbuam, Ishikawa, Taguchi, Shiego and

Shingo Total Quality Management Approach: Quality policy, effective leadership,

continuous improvement TQM model, Customer-Supplier Chain, Consequences of Total

Quality, company wide quality control, implementing TQM Quality planning, Designing

for Quality and Manufacturing for Quality, Vision, Mission Statements and Quality

Policy.

Unit – II

TOTAL QUALITY MANAGEMENT

Evolution of TQM, TQM models, Human and System Components, Continuous

Improvement Strategies, Deming wheel, Internal External Customer concept, Customer

satisfaction Index, Customer retention, Team work and team building, Empowerment,

TQM culture, Quality Circle, 5S principle, Top Management commitment and

involvement.

Unit – III

QUALITY MANAGEMENT TOOLS FOR BUSINESS APPLICATIONS

Tools and Techniques in Quality, Basic techniques for statistical analysis,

Management tools and techniques for Quality, Principles and applications of Quality

Function Deployment, Failure Mode and Effect Analysis, Taguichi Techniques, Seven

old QC tools, Seven New Management tools, Statistical Quality Control techniques,

Mistake proofing, Benchmarking, 8D methodology, JIT, and Kanban

Unit – IV

QUALITY IMPERATIVES FOR BUSINESS IMPROVEMENT

Dimensions of Quality, Reliability prediction analysis, Total productive

maintenance, Costs of quality, Business process reengineering, Process Capability

analysis, Quality assurance and ISO9000 and QS9000 certification, Quality in

Engineering and design, Quality function in manufacturing, Quality training and

education.

Unit – V

TQM IMPLEMENTATION STRATEGIES

Organizational structure and mindset of individuals, Motivational aspects of TQM,

Change Management Strategies, Training for TQM, TQM Road map, Quality

improvement Index, Participative Quality Improvements, Quality related costs, Quality

audit and reviews, Quality measurements, Case studies

TEXT BOOK

1. Rose J.E., Total Quality Management, Kogan Page India Pvt., Ltd., 1993.

1. Besterfield H. David, Besterfield H. Glen, Besterfield-Michnal Carol &

Besterfield-S Mary (2003), “Total Quality Management”, 2nd Ed., Pearson

Education, Asia.

2. Bounds Grey, Yorks Lyle, Adams Mel & Ranney Gipsie. (199 ), “Beyond Total

Quality Management Toward the Emerging Paradigm”, McGraw Hill

International Edition.

3. Oakland S. John. (1995), “Total Quality Management Text with cases”, B.H.

Contemporary Business Series.

4. Juran J.M. & Geyna M. Frank, “Juran’s Quality Control Handbook”, 4th Ed.

McGraw Hill International

REFERENCES

1. William J.Kolarik, Creating Quality, McGraw-Hill, Inc., NY, 1995.

2. Jill A.Swift, Joel E.Ross and Vincent K.Omachonu, Principles of Total

Quality, St.Lucie Press, US, 1998.

3. Samuel K.Ho, TQM, An Integrated approach, Kogan Page India Pvt Ltd,

2002.

4. Dale H.Besterfield et al, Total Quality Management, Pearson Education Asia,

2001.

5. P.L.Jain, Quality Control and Total Quality Management, Tata McGraw-Hill,

2001.

6. John Bank J.E., Total Quality Management, Prentice Hall, India, 1993.

LEGAL ASPECTS IN BUSINESS

1.

Mercantile Law: Contracts: Nature and Classification of contracts. The

agreement-Offer and Acceptance, Reality of Assent-The effect of mistake,

Fraud or duress, Consideration, Legal capacity of partners, Illegal Agreements.

Performance and discharge of contractual obligations Remedies and damages

for breach of contract.

Sales: Sales contract, Transfer of title and risk of Loss, Warranties in Sales

contract, Performance of Sales contracts.

2 Negotiable Instruments: Nature and requisites of Negotiable Instruments,

Transfer of Negotiable Instruments and liability of parties. Holder in due

course, and Discharge of Negotiable Instruments.

Agency: Nature of agency- how created, Rights and duties of principal,

Termination of agency.

3 Company Law: Nature of Company -Types of Companies, Memorandum and

Articles of Association. Prospectus, Powers, duties and liabilities of directors.

4 Industrial Law: An overview of Factories Act, Payment of wages Act,

Payment of Bonus Act. Minimum Wages Act. Industrial Disputes Act.

5 Sales Tax Act and Central Excise: An overview of Sales Tax and Central

Excise

Text Books:

1. N.D.Kapoor, Elements of Mercantile Law-Sultan Chand and Company, New Delhi-

1998.

2. Sen & Mitra. Arun Kumar Sen & Jitendra Kumar Mitra-Commercial and Industrial

Law - The World press, Private Ltd., Calcutta-1996.

References:

1. P.P.S.Gogna, Mercantile Law.S.Chand & Co.Ltd.New Delhi-1999(1997 Edition)

2. Respective Acts.

3. Dr.Vinod K.Singhania-Direct taxes planning and Management,1997 Edition

R.S.N. Pillai & Bagavathi “ Business Law “ Sultan Chand & Sons 1999 Edition

M. B. A. (Retail Management) - P163



Course details:

S. No Subject Name


2 Marketing Research


4 Retail Operations Management

5 Retail Sales Techniques and Promotions

6 Project


1


their interaction.






SWOT Analysis.


Text Book:




House.

References:




MARKETING RESEARCH

UNIT – I

Marketing Research – An Overview - Introduction –Nature of Marketing

Research - Scope of Marketing Research – Importance of Marketing Research – Role of

Marketing Research – Relationship of marketing research with Other Disciplines – Uses

and Limitation of Marketing Research – Marketing Research Agencies.

UNIT – II

Marketing Research Process – Introduction – Problem Definition – Research

Design – field Work – Data Analysis – Report Preparation – Characteristics of Good

Marketing Research – Marketing Research Plan – Research Design – Introduction –

Important Points – Exploratory – Descriptive Research Design – Descriptive Research

Design – Importance of Descriptive Research – Alternative Research Designs –

Historical Designs – Simulation Designs.

UNIT – III

Product Research – New Product Research – Research in New Product

Development – Product Life Cycle Research – Product-mix Research – Review

Questions.

UNIT – IV

Advertising Research – Defining Advertising Research – Product Appeal

Research – Copy Testing – Post-testing – Post Testing – Media Selection Research –

Motivation Research – Nature of Motivation Research – types of Information Sought in

Motivation Research.

UNIT – V




I: Sales management






















UNIT – IV: Introduction Role of distribution in the marketing mix – Role and

function








Reference:







RETAIL OPERATIONS MANAGEMENT

UNIT I: Retailing

Introduction to Retail: What is Retail?- Functions of a retailer-The Marketing-

Retail equation-The Rise of the Retailer – Proximity to customer – Rise of consumerism-

Global retail market- Challenges and opportunities-Empowered consumer-Technology

enabled effectiveness-Evolution of Retail in India- Drivers of Retail change in India-

Emergence of young earning India-Size of Retail in India: Clothing ,Textiles and Fashion

accessories-Food And Food services-Books & Music, Communication accessories –

Emerging Sectors-FDI in retail-Retail Realities : Beyond Urban Boundaries –Challenges

to Retail Development in India – Threat of new entrants –Substitutes, Bargaining Power

of suppliers and buyers, Intensity of rivalry

UNIT II : Retail Models And Theories Of Retail Development

The Evolution of Retail formats – Theories of retail development-Environmental,

Cyclical and Conflict Theory-The Concept of life cycle in Retail-Innovation, accelerative

growth- Maturity-Decline-Phares of growth in retail markets-Business models in retail-

Classification based on ownership /Merchandise offered/Franchising /Non Store

Retailing/Direct selling/Direct response marketing/Telemarketing/Fairs and Road

Shows/Event Management/Automated Vending/kiosks/ The Cash & Carry/credit

Marketing/Brand Management.

UNIT III: Customer Relationship Management (Crm)

CRM : What is CRM-Common Misconceptions-Definition-Components off

CRM-Defining CRM Concepts – Customer Life Cycle- B to B CRM- Understanding

Goal of CRM-Using Customer touch points – Deciding who should lead the CRM

Functions : Marketing/Sales/Customer Services/ Product Support-Channel and other

partners-CRM Planning – Developing Strategy- Building CRM Component- Analyzing

and Segmenting Customers-Taking it to Customers – Get Ready : Avoiding Common

Barriers, GETSET: Organising for success and go: Developing your CRM strategy-CRM

Building : Infrastructure, Information, Process, Technology, People – Managing quality

information,Quality systems, Customer privacy.

UNIT IV: Services Management:

Distinctive characteristics service operations-Service Bench marking-Service

strategy -Designing the service enterprise – Service quality-Service facility location-

Managing service operations-Service-Supply relationships vehicle routing.

UNIT V: Marketing Channels ,Brand Management , Franchising:

Marketing channel systems – Concepts, participants, environment, behavioral

process –Developing the marketing channel-Strategy, design, channel platform-

Product/Pricing issues/ Parameters/ -Brand management-positioning and Repositioning –

Franchising.

Reference Books:

1. .Swapna pradhan, Retailing Management: Text and Cases. Tata McGraw hill, New

Delhi- 2nd

edition, 2006

2. M.Chael hevy and barton.A Weitz,Retail Management, Irwin Mcgraw

hill,international editition,U.S,1798.

3. Judith. W.Kincaid,Customer Relationship Management: Getting it right,Pearson

Education, New Delhi, 2003.

4. James.A. Fitzsimmms and Mina.J Fitzsimmms,Service Management : Operations,

Strategy, Information Technology, Tata Mc Grawhill,2006 New Delhi.

5. Christoper Louchock and Jochen Wirtz, Service Marketing : People

Technology,Strategy, Pearson Education, New Delhi, 2004.

6. K.Ramamohan Roa, Services Marketing, Pearson Education, New Delhi, 2005.

7. Bert Rosenbloom, Marketing Channels : A Management View , Thomson, New Delhi

2007.

8. Bert Rosenbloom,Retail Marketing,Random House

9. Bert Rosenbloom,Marketing Functions and the whole sale distribution, distribution

rosenbloom and Education Foundation, U.S.

10. Harish V.Verman, Brand Management: Text and Cases,Excell Books, 2002.

11. K.Suresh (Sl) , Positioning and Repositioning : Percepectives and Applications,ICFAI

University Press, Hydrabad, 2005

12. Stephen Spinnclli Jr, Robert .M.Rosenberg, and five birling, franchising; patteneiring

to wealth creation, pearson education, UBS Publication,New Delhi,2004.

RETAIL SALES TECHNIQUES & PROMOTIONS

.

UNIT I

Advertising Communications and Promotions- Effective Advertising:

Understanding When, How, and Why Advertising Works- Marketing Objectives and

Positioning- Target Audience Selection and Action Objectives- Communication

Objectives- The Creative Strategy and Tactics- Media Strategy: The Reach Pattern and-

Effective Frequency- The Creative Strategy and Tactics- Media Strategy: The Reach

Pattern and- Effective Frequency- Campaign Tracking and Evaluation- Setting the

Campaign Budget- Sales Promotions

UNIT II

Promotion Impact- On the Marketing Mix-On the Customer-Promotions and

Integrated Marketing- Creating a Customer Relations- Characteristics of an Integrated

Programme- Strategic Considerations- Promotions role- Overcoming barriers in

Integrated Marketing-.

UNIT III

Tactical Analysis –Strategic analysis to Promotion tactics- Objective Setting-

Perspective on Strategy – Promotional tactical tool set –When and how to apply the right

tactics-Built-traffic- Reach new customers- Trade users up- Introduce new products- Gain

Product Display, Placement & Distribution- Stimulate repeat sales- Generate Brand

loyalty

UNIT IV

Sales promotion technique- Off the Self Offers- Joint Promotions- Price

Promotions- Premium Promotions- Prize Promotions- How Promotion Affects Sales-

Switching, Acceleration, and Deceleration- How Promotion Affects Sales- Acceleration,

Repeat Purchasing, Consumption- Trade Dealing

UNIT V

Retailer Promotions-Consumer Promotions (Coupons, Rebates, and Loyalty

Programs)-Consumer Promotions (Loyalty Programs, Online, and Special Event

Promotions)-Calculating Promotion Profitability-Trade Deals, Retailer Promotions,

Coupons, Rebates-Measuring Promotion Effectiveness- Sales Promotion Strategy-Procter

and Gamble’s Value Pricing Strategy-Sales Promotion Strategy

Reference Books:

1. Robert C. Blattberg & Scott A. Neslin -Sales Promotion: Concepts, Methods, and

Strategies -Prentice- Hall

2. Paul J Hydzic -Sales Promotion : Strategies That build brands-Illinouus Institute

of Technology

3. Schulz, William A Robinson & Lisa A Peterson -Sales Promotion Essentials : The

10 Basic Sales Promotion Techniques

4. Julian Cummins & Ruddy Mullin- Sales Promotions How to create , Implement

and Integrate Campaigns that really work- Kogan Page

5. Kazmi& Sathish K Batra Advertising & Sales Promotions- Excel Books

6. George e Belch & Michael A Belch- Advertising & Sales Promotions An

Integrated Marketing Communications Perspective- Tata Mc Graw Hill

7. Steve Smith- How to Sell More Stuff- Promotional marketing that Really works-

Dearborn Trade Publishing

MBA (Shipping & Port Management) -P161



Course details:

S. No Subject Name

1 Overview of Maritime Business & Liner

Shipping Business

2 Legal Aspects of Maritime Business

3 Ports & Terminals Management

4 Shipping Finance & Insurance

5 Logistics & Multimodal Transport

6 Project Work

OVERVIEW OF MARITIME BUSINESS & LINER SHIPPING BUSINESS

UNIT I

International Trade - Role of Shipping – Major Trade lanes – Commodities traded

– Major origins & destinations – Seasons – Latitude, Longitude – Types of ships used for

various cargoes – Major Maritime Nations – Ship Registries – International Shipping

organizations.

UNIT II

Liner Shipping Business – Concept of Sectors in Liner Shipping – Types of Liner

Ship Operators – Ship owning operations – NVOCC operations – MTO operations –

Types of Liner Services – Independent service – Consortium / Alliance services –

Principles of Container Operations - Bulk Shipping Business – Dry Bulk operations –

Tanker operations – Principles of Chartering – Bulk pool operations.

UNIT III

Overview of Ports, canals & waterways – Inland Terminals – Port Features

required for various cargo types – Port ownership / Management models – Environmental

issues - International Freight Forwarding – Logistics Service Providers – Project Cargo

Forwarding – Multimodal operations – Warehousing Operations

UNIT IV

Characteristics of Liner Services – Liner Trade routes – Types of Liner shipping

operators – Break Bulk Liner services – Roll on / off Liner services – Container Liner

services – Passenger / Cruise Liner services - Organization structure of a containerized

Liner Shipping company – Operations - Technical & Commercial functions – Marketing

of Liner services – Appointment & management of Liner Agencies – Standard Liner

Agency Agreement.

UNIT V

Handling of Liner cargo – Liner cargo stevedoring – Types of cranes used for

handling Liner cargo – Unitization of cargo & evolution of containerization – Types of

containers & their features, applications – World container fleet & methods of container

acquisition viz. purchase, leasing.

UNIT VI

Types of Liner Services – Independent service – Consortium / Alliance services –

Direct vs Transshipment services – Short sea feeder services – Liner freight rate structure

& economics of a typical liner voyage – Liner conferences - E-commerce applications in

Liner companies – Internet Portals – Electronic Direct Interchange (EDI) of data by Liner

companies with Terminals, Liner agents – Equipment control systems – Container

Interchange services

BOOKS RECOMMENDED

Elements of Shipping - Alan Branch

Commercial Shipping Handbook - Peter Brodie

Logistics Management & World Seaborne Trade - Krishnaveni Muthiah

Start Your Own Freight Brokerage Business - Lynn, Jacquelyn

Freight Forwarding and Multimodal Transport Contracts. - D. Glass.

Logistical Management – The integrated supply chain process - D. J. Bowersox & D.J.

Gloss

International Ocean Shipping

Current concepts and Principles - Abrahamsson.B.J.

The competitive dynamics of Container Shipping - Gilman, S.

World deep sea Container Practice - Pearson, R. & Fossey, J.

Shipping Conferences: A study of their

development & Economic Practices – Deakin - B.M. & Seward. T

LEGAL ASPECTS OF MARITIME BUSINESS

UNIT I

Importance of the understanding of the Law & General principles of Law –

Sources of Law – Common law, Case law, statute law – Types of courts & their

jurisdiction – Limitation statutes & Time bars.

UNIT II

Law of Contracts – Different types of tortuous liabilities – Law of Agency –

Agent’s Authority & warranty of authority – Law related to Sale of Goods – INCO

Terms.

UNIT III

Law pertaining to Carriage of Goods by Sea – International conventions on

carriers liability – Hague Rules – Hague Visby Rules – Hamburg Rules – Rules

governing liability of Multimodal Transport Operators.

UNIT IV

Functions of Bill of Lading – Analysis of various clauses in B/L – Features of

various types of Bs/L used by Ship owners, Charterers, Freight Forwarders & Multimodal

Transport Operators.

UNIT V

Admiralty Law – Law of General Average, Salvage – Alternative methods of

dispute resolution – Law related to environmental pollution by ships.

BOOKS RECOMMENDED

1. Maritime Law, (6th Edition) - Christopher Hill.

2. Carriage of Goods by Sea, (5th Edition) - Wilson J.

3. The Hague-Visby Rules - Richardson J.

4. Bills of Lading: Law and Contracts - Nicholas Gaskell, R.Asariotis & Y.Baatz

5. P & I Clubs: Law & Practice - Stephen J. Hazelwoo

6. General Average: Law & Practice - F.D. Rose.

PORTS & TERMINALS MANAGEMENT

UNIT I

Economic impact of ports on the regional economy – Location characteristics –

Organization structure in Ports – Interface of Rail & Road infrastructure – Factors

affecting the future of ports & terminals.

UNIT II

Port operations – Services rendered by ports & performance indicators – Terminal

operations – Factors affecting Terminal productivity – Cargo handling equipment –

Intermodal connections.

UNIT III

Marketing of Port services – Identifying stakeholders – Concept of hinterland –

Identifying customer needs – Handling competition & adding value. – I.T. infrastructure

in ports & terminals.

UNIT IV

Port development to tap the potential of Coastal Shipping – Cabotage law &

practices affecting coastal movement of cargo – Green field projects for development of

minor ports – Comparative analysis coastal shipping vs. inland movement.

UNIT V

Environmental issues connected with Ports & Terminals – Health and safety

issues – Port security issues – International Ships and Port facility security (ISPS) code.

BOOKS RECOMMENDED

Port Management and Operations, 2nd Edition - Patrick Alderton.

Port Security Handbook 2004.

Port Infrastructure and Economic Development - Pradeepta Kumar Samanta

& Ashok Kumar Mohanty.

Port State control - Dr. Z. Ozcayir.

Port Development : A Handbook for planners in

developing countries - UNCTAD.

Excellence in Warehouse Management:

How to Minimise Costs and Maximise Value - Stewart Emmett.

SHIPPING FINANCE & INSURANCE

UNIT I

Financing of Shipping Business – Equity and debt issues – The basic secured loan

& how it differs when the asset is a ship – The ship mortgage – Financing of new

building ships – Appraising risk on shipping investment.

UNIT II

Ship registration, Tax issues & depreciation policies – swaps and options in Ship

financing – Sale & lease back – Derivatives in shipping finance – Analysis of the share

price movements of a public limited company.

UNIT III

Sales and purchase of secondhand ships – Financing of secondhand ships –

Analysis of standard Ship Sale & Purchase contracts – Role of ship sale brokers –

Demolition market dynamics.

UNIT IV

General principles of Marine insurance – Marine insurance market structure –

Effecting marine insurance cover – Types of marine insurance covers – Institute clauses –

war & strike clauses – Marine insurance claim process – Marine Insurance claim during

General average situations.

UNIT V

Principles of Protection & Indemnity (P&I) insurance – Types of P&I covers

available & their modes of operation – Third party liability claims processing – Insurance

cover for Pollution claims – Insurance cover for professional indemnity.

BOOKS RECOMMENDED

Shipping Finance - Graham Burns and Stephenson Harwood

Ship Finance: Credit expansion

and the Boom Bust Cycle - Peter Stokes

Ship Sale and Purchase, 4th Edition - Lain Goldrein QC and Paul Turner

Marine Insurance : Law and Practice - Professor Francis Rose.

General Average : Law and Practice - Francis World.

Marine war risks - Michael D. Miller

LOGISTICS & MULTIMODAL TRANSPORT

UNIT I

Concept of multi modal transport – Different transport modes – Modal interfaces

– Intermodal systems – road/rail/sea; sea/air; road/air; road/rail, sea/rail, sea/road – Inland

Container Depot (ICD) & Container Freight Station (CFS) Terminals.

UNIT II

International distribution and the role of logistics – Supply chain concept –

Inbound Logistics System – Material management – Just in Time (JIT) concept –

Importance of forecasting – Outbound Logistics System – Logistics / Marketing interface

– Distribution Resource Planning (DRP)

UNIT III

Role of Third-Party Logistics (3PL) Service Providers – Types of 3PL service

providers – Transportation Carriers – Warehousing Providers – Logistics Management

Providers – Emergence of 4PL service providers.

UNIT IV

Development of Warehouse Resources – Location strategies – Identification of

key measures of supply chain performance – Integrated Logistics – Contribution of SCM

and logistics to improve competency – Role of benchmarking.

UNIT V

Human Factors And Performance related Issues in Supply Chain & Logistics

Management – Warehouse Management Systems (WMS) – Accident prevention and

safety programs – Ergonomics – Monitoring off-site employees– regulatory issues for

logistics and supply chain managers.

BOOKS RECOMMENDED:

International Logistics Wood, D.F. - A Barone, P.Murphy, and D.L. Wardlow,.

Business Logistics Management - Ronald H.

International Logistics - P. David

Logistical Management: The integrated - D.J. Bowersox & D.J. Closs

Supply Chain Process

Project Work

M. B. A. (Systems)



Course details:

S. No Subject Name


2 System Analysis and Design

3 Modelling and Simulations

4 Office Administrations

5 Relational Object Oriented Database

Management System

6 Project Work


1


their interaction.






SWOT Analysis.


Text Book:




House.

References:





1. INTRODUCTION

System Concepts - Subsystems - Types of Systems - Systems and the System

analyst - Business as a systems - Information systems - systems Lifecycle - Systems

Development Stages - Role of system Analyst - Characteristics of System Analyst.




3. SYSTEM DESIGN


Physical Design of Computer subsystem - File Design - Database Design - Output and

Input Design - Computer Procedure Design - system security. Form Design - dialogue

design - code design - system implementation - Changeover - Maintenance and review.



report writing with structure - standard documentation - study Proposal - System Proposal

- User system Specification - Program and Suit Specification - User Manual - Operational





References:


2. Igor Gawryszkiewycz, Introduction to system analysis and design, PHI, New

Delhi,2000.

3. V.Rajaraman, Analysis and Design of information Systems, PHI, New Delhi,2000.

MODELLING AND SIMULATION

1. INTRODUCTION

System and system environment - Components of a system - Discrete and continuous

system - Models of system - Different modeling approaches - random number generation

- Techniques for generating random numbers - Tests for random numbers - The

Kolmogorov Smirnow test - Chi-square test - Run test - Poker test.

2. RANDOM NUMBER GENERATION Random variable generation -

Inverse transform techniques - Exponential distribution - Uniform distribution - weibull

distribution - Empirical continuous distribution - Generating approximate normal

variables - Erlang distribution.

3. PROBABILISTIC DISTRIBUTION

Empirical discrete distribution - Discrete uniform distribution - Poisson

distribution - Geometric distribution - Acceptance - Rejection technique for Poisson

distribution, gamma distribution.

4. SIMULATION LANGUAGES

Design and evaluation of simulation experiments - Variance reduction technique -

Verification & Validation of simulation models - Programming considerations and

languages -Simulation languages - GPSS - GASP - SIMSCRIPT - SIMULA.

5. APPLICATIONS

Programming for discrete event systems in simulation languages - Single server &

two server queue - simulation of a network - Inverting control etc.

References:

1. Jerry Banks and John Carson. S, Discrete Event System Simulation, PHInc, 1984.

2. Gotifried B, Elements of Stochastic process simulation, PHInc, 1984.

3. Narsing Deo, System Simulation with digital computer, PHInc, 1980.

4. Gordon G, System Simulation, PHInc, New York, 1969.

OFFICE ADMINISTRATION

UNIT – I

Modern Office – Meaning, Importance – Functions – Location of office – Office

Layout – Open an Private Offices – Office environment – Lighting, Ventilation, freedom

from noise and dust, sanitary, security and secrecy.

UNIT – II

Office organisation – Importance – Types – Organisation chart – office manuals –

Delegation of authority and responsibility – Centralization Vs decentralization.

UNIT – III

Office systems – flow of work – Role of office manager – office forms – forms of

control – forms of designing – control of correspondence – handling inward and outward

mails.

UNIT – IV

Stationary – Importance – Control of stationary cost – purchasing, stationary

supplies – Filing – Importance – Functions – Characteristics of good filing system –

Indexing – meaning, importance and kinds.

UNIT – V

Office furniture – Types of furniture – Types of furnitures – Office machines and

equipments – objects of mechanization – Types of office machines – criteria for

selection.

Text Book

1. R.K. Chopra – Office Management

Reference Books

1. B.N. Tanden – Manual of Office Management and Correspondence

2. C.B. Gupta – Office Organisation and Management

3. P.K. Ghosh – Office Management.

RELATIONAL AND OBJECT ORIENTED


UNIT I:

Introduction to Database system – Relations – Integrity constrains – Enforcing

Integrity constrains – Query Languages – File Organizations and Indexes.

UNIT II:

Tree Structured indexing : ISAM – B+ trees – Format of a node : Search, Insert,

Delete, Duplicates, B+ trees in practice multidimensional indexes – Hash based indexing.

Relational algebra and calculus – SQL: The Query language – Security, views and SQL.

UNIT III:

Conceptual design and the ER model – Schema refinement and normal forms.

Parallel and distributed databases – Object database systems – Basic concepts of

Network Model and Hierarchy model.

UNIT IV:

Introduction to Object Oriented Programming – Basic concepts – Benefits of

OOP, Object Oriented Languages – Application f OOP. C++ : Introduction – Identifiers

and keywords – data types – constants – operators – Type conversion – Variables –

Statements – Feature of iostream.h – Manipulators – I/O stream flags – control

statements.

UNIT V:

Functions and program structures – Arrays – Pointers – Structures – Union and

Bit fields. Classes and Objects – Constructors – Destructors – Inline member

functions - Static class members – Friend functions – Dynamic Memory allocations -

Inheritance – Overloading. Polymorphism – Templates and exception handling – data file

operations.

TEXT BOOKS:

1. Database Management Systems – Raghu Ramakrishna, Mc. Graw Hill

International Edition 1998.

2. Object Oriented Programming C++, Balagurusamy, T.M.H. (Unit I)

3. Programming with C++, D.Ravichandran, T.M.H.

REFERENCE BOOKS:

1. Database System concepts – Abraham silberschatz, Henry.F. Korth and S.

Sudarsan – Mc. Graw Hill, 3rd

edition, 1997.

2. Database system management systems – Majumdar, TMH.

3. Programming with C++ , Schaum’s outline series, T.M.H.

M. B. A. (Telecom Management) - P130



Course details:

S. No Subject Name


2 Telecom Technologies and Networking

Techniques

3 International Marketing of Telecom Products

4 Database Management System

5 Legal Aspects in Business

6 Project


1


their interaction.






SWOT Analysis.


Text Book:




House.

References:


Business Policy and strategic Management by Lawrance R.Jauch and William F.Blucck

Mc.Graw Hill International Edition.


UNIT-I

Introduction to Database – Operational Data – Data Independence – Components

– DBMS – DBA – Data Dictionary – Storage Structures – B-Trees – Indexing –

Compression – Symbolic Pointer.

UNIT-II

Organizing Data – Relational – Hierarchical – Network – Operators – Selection –

Projection – Join – Relational Data Structures – Domains and Attributes – Keys –

Constraints – Extension – Intension.

UNIT-III

System-R Architecture – SQL – Indexes – Data Manipulation – Built-in-functions

- Update – Insertion – Relations – Embedded SQL – Dynamic statements – PREPARE –

EXECUTE.

UNIT-IV

External Level – Views and Data Independence – Internal level – QBE –

Functions – Update operations – QBE Dictionary.

UNIT-V

Relational Algebra – UNION – INTERSECT – DIFFERENCE – CARTESIAN –

Relational Calculas – QUEL – Normalization – 1NF – 2NF – 3NF – Boyce Code NF –

4NF – 5NF.

LEGAL ASPECTS IN BUSINESS

1.

Mercantile Law: Contracts: Nature and Classification of contracts. The

agreement-Offer and Acceptance, Reality of Assent-The effect of mistake,

Fraud or duress, Consideration, Legal capacity of partners, Illegal Agreements.

Performance and discharge of contractual obligations Remedies and damages

for breach of contract.

Sales: Sales contract, Transfer of title and risk of Loss, Warranties in Sales

contract, Performance of Sales contracts.

2 Negotiable Instruments: Nature and requisites of Negotiable Instruments,

Transfer of Negotiable Instruments and liability of parties. Holder in due

course, and Discharge of Negotiable Instruments.

Agency: Nature of agency- how created, Rights and duties of principal,

Termination of agency.

3 Company Law: Nature of Company -Types of Companies, Memorandum and

Articles of Association. Prospectus, Powers, duties and liabilities of directors.

4 Industrial Law: An overview of Factories Act, Payment of wages Act,

Payment of Bonus Act. Minimum Wages Act. Industrial Disputes Act.

5 Sales Tax Act and Central Excise: An overview of Sales Tax and Central

Excise

Text Books:

1. N.D.Kapoor, Elements of Mercantile Law-Sultan Chand and Company, New Delhi-

1998.

2. Sen & Mitra. Arun Kumar Sen & Jitendra Kumar Mitra-Commercial and Industrial

Law - The World press, Private Ltd., Calcutta-1996.

References:

1. P.P.S.Gogna, Mercantile Law.S.Chand & Co.Ltd.New Delhi-1999(1997 Edition)

2. Respective Acts.

3. Dr.Vinod K.Singhania-Direct taxes planning and Management,1997 Edition

R.S.N. Pillai & Bagavathi “ Business Law “ Sultan Chand & Sons 1999 Edition

MIBM – P134



Course details:


First year

1 International Finance

6

2 International HRM

8

3 International Marketing

Management 6

4 Management Information System

6

5 Research Methodology

6

INTERNATIONAL FINANCE

UNIT – I : Introduction to international Financial System : Brettonwood

conference and afterwards – European monetary systems.

International Financial Markets and Instruments: International Capital and money

market instruments and their salient features – Integration of financial intermediaries.

UNIT – II : International Money market Instruments and Institutions : GRDs,

ADRs, IDRs, Euro Loans, Repos, CPs, Derivatives, floating rate instruments, loan

syndication and Euro Deposits – IMF, IBRD, Development Banks.

UNIT- III : Multinational Financial Management: Complexities and issues in

managing financial function in an international firm.

Multinational Working capital Management: Cash, Receivable and Inventory –

Management of short-term overseas financial sources.

UNIT – IV : Foreign investment and financial Decisions: Capital budgeting for

multinational corporations – international financing sources and financial structure – cost

of capital for overseas investment.

UNIT – V : International Portfolio Management and Diversification: Portfolio

investment – Benefits of International Portfolio investment – spreading risk –

international CAPM – International diversification.

International Accounting and Reporting: Foreign currency translation – Multinational

transfer pricing and performance measurement – consolidated financial reporting.

References:

1. Avadhani, V.A : International Finance, Theory and Practice ; Himalaya

Publishing Company, New Delhi.

2. Buckley, Adrian : Multinational finance ; Prentice Hall of India, New Delhi.

3. Eitman, D.K. and A.I. stenehill : Multinational Cash Finance, Addison Wesley,

Massachusetts.

4. Heanning, C.N., Piggot, W.and Scoot W.H. International Financial Management,

McGraw Hill , Int. Ed., NewYork.

5. Maurice, Levi: International Finance , McGraw Hill, Int. ed., New York.

6. Rodriqufe, R.M. and E.E Carter : International Financial Management, Prentic

Hall of India, Delhi.

INTERNATIONAL HRM

UNIT – I

International Human Resource Management – Alternative views of HRM –

Challenges of HRM in the century.

UNIT – II

International Human Resource Planning Internal and External Supply of labor –

Job analysis – Process and methods.

UNIT – III

International Recruitment process – Internal and External Recruitment Test –

Honesty Testing, Physical Testing – Human Resource Information system.

UNIT – IV

Performance Appraisal – Compensation – Incentives (Individual and Group) –

Trade unions – Brief History of unions in the united states – Grievance procedure.

UNIT – V

Termination for cause – Reduction in Force – Retirement and welfare benefits,

comparison with our nation.

Reference:

1. Human Resource Management – Fisher, Screenfeladf, Shaw.

MANAGEMENT INFORMATION SYSTEM

UNIT – I : Introduction:

Understanding Information Systems – The Changing face of Business

Environment – Emerging trends in Information Technology – Managing E-

Transformation – Evolution of Business process, organizational structure, and IT

Architecture.

UNIT – II : Information Systems For Decision Making:

Information systems – Types of Information systems – Transaction processing

Systems – Management Information Systems – Intelligent support systems – Office

Automation Systems – Categories of MIS – MIS and organization structure –

characteristics of MIS – Classification of MIS – MIS and Levels of Management –

Implementation of MIS.

UNIT – III : Functional Management Systems:

Marketing Information systems – Finance Information systems – Accounting

Information system – Personnel Information Systems – Production Information Systems

– Inter relationship of functional management Information Systems.

UNIT – IV : Enterprise Information Systems:

Introduction – Evolution of Enterprise Information Systems – ERP- The

Enterprise solutions – ERP market – Introduction to E-business , E-CRM Systems – Sales

force Automation – Customer service and support Automation – Enterprise marketing

automation (EMA) – Comparative Analysis of E-CRM software vendors and products –

Evaluating an E-CRM product.

UNIT – V : Information System for Business effectiveness:

The Role of CIO-Challenges of a CIO – The Impact of Information Systems on

organizational performance – Importance of Evaluating the Impact of Information

Systems on Business effectiveness – Business Effectiveness as a Function of cost, value,

performance, and competitive positioning- valuation process of Information systems

Applications.

Text Book:

1. Mahadeo Jaiswal, Monika Mital, Management Information systems – Oxford

University Press, New Delhi.

2. Kenneth C.Laudon and Jane Price Laudon, Management Information Systems-

Managing the Digital firm, Pearson Education, Asia-2002.

3. James AO'Brein. Management Information Systems. Tata Mc Graw Hill, New Delhi-

1999.

Reference:

1. Gordon B.Davis, Management Information System: Conceptual Foundations,

Structure and Development, McGraw Hill, 1974.

2. Joyce J Elam, Case series for Management Information Systems, Simon and Schuster

Custom Publishing-1996.

3. Steven Alter Information Systems-A Management Perspective-Addison-Wesley

1999.

RESEARCH METHODOLOGY

UNIT I

Meaning of Research-Types of Research-Logical Methods – Scientific Methods –

Defining Research Problem – Research Design Problems pure Applied, Action and

Evaluation Research, Economic Research and its Significance for Policy.

UNIT II

Formulation of Hypothesis - Methods of Social Survey – Cases and Sample

Survey – Sample ring Design – Sources of Data – Types of Data – Methods of Data

Collection – Processing of Data Tabulation – Presentation – Statistical Tools. Correlation

– Simple Correlation - Multiple Correlation – Regression – Simple Regression – Multiple

Regression.

UNIT III

Characteristics of Statistical Methods for Economic Analysis – Model Buildings –

Econometric Models - Steps in Econometric Research - Multivariate Analysis – Factor

Analysis – Path Analysis.

UNIT IV

Teaching of Hypothesis – Types of Errors – Parametric – Non Parametric –

Standard Tests of Hypothesis ‘T’ Test – ‘Z’ Test – ‘F’ Test- Chi Square Test.

UNIT V

Thesis and Report Writing Different Stages in Writing Report – Layout of the

Research Reports – Types – Precaution for Writing Research Reports.

INTERNATIONAL MARKETING MANAGEMENT

UNIT – I

International Marketing Management – Meaning, Challenges, Factors affecting,

Barriers.

UNIT – II

International Marketing Environment – Economic, Commercial, Social, Cultural,

Political, International legal environment.

UNIT – III

International Marketing organization – Developing International Marketing –

International pricing policy – International Marketing Institutions.

UNIT – IV

International Trade Agreements – Trade Procedure and Documentation – Export

procedure and Documentation – Import procedure and Documentation.

UNIT – V

India’s Trade Policy – Import and Export Policies, Subsidies & incentives – New

Import and export Policy – foreign trade of India.

Reference:

1. International Marketing and Management – M.N. Mishra.

2. International Marketing Management – R.L. Varshney & B. Bhattacharyya.

MMM – P135



Course details:

S. No Subject Code Subject Name Credits

1 MMM1 Advertising Management 8

2 MMM2 Import - Export Documentation

and Procedure 6

3 MMM3 International Marketing 8

4 MMM4 International Logistics 6

5 MMM5 Business Research Methods 4


UNIT – I



UNIT – II

Advertising Functions – Advertising Budgets, Importance of Advertising in

Modern Marketing. Types of Advertising – Commercial and Non-commercial

advertising, etc. - Advertising and Consumer behavior – Advertising and Salesmanship.

UNIT – III


media advertising; Media Planning and Scheduling; Advertising on Internet; Media

selection decisions.

UNIT – IV

Media Planning – Message Design and Development: Managing advertising,

types of appeal, Elements of Advertising copy – Characteristics of good advertising copy.

UNIT – V

Measuring Advertising Effectiveness: Managing advertising agency – Role and

its importance in advertising, Client relationship; Promotional scene in India; Technique

for testing advertising effectiveness, Legal Frame Work of Advertising.

Reference:

1. Aaker, David, ET. Al.: Advertising Management, Prentice Hall, New

Delhi.


EXPORT& IMPORT PROCEDURES DOCUMENTATION

UNIT – I

Documentation Framework: Export Import controls Policy Types, and

Characteristics of Document, Export Contract - Inco Terms - Processing of an Export

Order.

UNIT – II

Export financing methods and Terms of payment - Negotiations of Export Bills,

Methods of payment in International trade – Documentary credit and collection – UCP

500 - Pre Post shipment, Export Credits – Bank Guarantees – Foreign Exchange

regulation and Procedures.

UNIT – III

Cargo, Credit and Exchange Risks – Marine Insurance – Need, Types and

procedure- ECG & schemes for risk coverage, and procedure for filing claims. Quantity

control and procedure – Excise and customs clearance – regulation, procedures and

documentation.

UNIT – IV

Planning and Methods of procurement for Exports: Procedure for procurement

through imports – Import Financing - Customs clearance of import Cargo – Managing

risk involved in importing – transit risk, credit risk and exchange risk.

UNIT – V

Export in Incentives: Overview of Export Incentives – EPCG duty Drawbacks,

Duty Exemption schemes, tax incentive procedures and documentation, Trading Houses

Export and Trading Houses schemes – criteria procedures and documentation – Policy

and procedure for EOV / FTZ / EPZ / SEZ Units.

Note:

1. Atleast one question should be each unit.

References:

1. Customs and Excise law Times – Various Issues

2. Export – Import policy; Ministry of Commerce, Government of India.

3. Handbook of Export Import Procedures : ministry of Commerce, Government of

Indian Vols I & II

4. Ram, Paras, Exports: what, Where and How? Anupam Publications, New Delhi.

5. Mahajan, M.I. Exports: Do it yourself, Snow white Publications, Mumbai.

INTERNATIONAL MARKETING

UNIT – I

Introduction to International Marketing – Nature and Significance complexities in

International Marketing – Transition from Domestic to transnational marketing –

International Marketing Orientation – ERPG frame work; International Marketing

Strategies.

UNIT – II

International Marketing Environment – Internal and External environment – its

impact – Global Market segmentation.

UNIT – III

Production – Pricing – Promotion and Distribution Decisions for global

Marketing

UNIT – IV

International market planning, organizing and controlling of International

marketing – International Market information system and operations.

UNIT – V

Foreign Investment and developments in International marketing services –

Information Technology, Impact of Globalization, WTO – Resent Development.

Note:


Reference:

1. Adhikay, Manab – Global Business Management

2. Black and Sundaram – International Business Environment

3. Sodersten B.O – International Economics

4. Peter H Lindert – International Economics

5. Gosh J. Biwanatha – Economic Environment of Business.

INTERNATIONAL LOGISTICS

UNIT – I Marketing Logics: Concept, objectives and scope; System elements;

Relevance of logistics in international marketing – International supply chain

management and logics – Transpiration activity – internal transportation, inter – state

goods movement; Concept of customer service.

UNIT – II General Structure of Shipping: Characteristics, liner and tramp operations –

code of conduct for liner conference – Freight structure and practices – Chartering

principles and practices – UN convention on shipping.

Port System and Sub-system: Port organization and Management – Responsibilities of

Port Trust – Growth and status of ports in India – Carriage of goods – legal aspects.

UNIT – III Development in Ocean Transportation: Containerization – CFS and inland

container deports – Dry ports – Multi-modal transportation and CONCOR – Role of

intermediaries including freight booking, shopping agents, C&F agents – Ship owner and

Shipper consultation arrangements

UNIT – IV Air Transport: Air transportation – total cost concept, advantages freight

structure and operation – Carrier consignee liabilities.

UNIT – V Inventory Control and Warehousing: Inventory management – concept and

application to international marketing – significance and types of warehousing facilities –

Total cost approach to logistics.

Note:


References :

1. Annul Reports, INSA.

2. Annul Report, CONCOR.

3. Asopa, V.N: Shipping Management: Cases and Concepts, Macmillan, New Delhi

4. Desai, H.P:Indian Shipping perspective, Anupam Publicatios, New Delhi.

5. Khanna, K.K:Physical Distribution, Himalaya Publishing, Delhi.

6. Lambert, Dental: Strategic Logistic Management, Tata McGraw Hill, New Delhi.

7. Shipping Documents and Reports, UNCTAD.

BUSINESS RESEARCH METHODS

UNIT I:

Meaning of Business Research – Types of Research – Descriptive, Exploratory,

Empirical, Historical and case study. Identification, selection and formulation of

Research problem– Research Design - Components of the Research Design.

UNIT II:

Census – Universe / Population - Sample – Sampling Techniques – Random and

Non Random Sampling – Sampling frame – Size of the sample – Sampling and Non

Sampling Errors.

UNIT III:

Collection of Data, Primary and Secondary Data – Tools of collection of Data –

Questionnaire Personal Interview – Interview Schedule – Observation precautions to be

taken while applying tools – Pilot study and protesting.

UNIT IV:

Analysis and interpretation of data – Hypothesis – Characteristics of a good

hypothesis – formulation and testing of hypothesis – Methods of testing hypothesis –

Parametric and non parametric tests, tests of significance – ‘t’ test – ‘F’ test – correlation,

regression, sample partial and multiple – x2 tests – Analysis of variance.

UNIT V:

Research Report – Types of reports – target audience – steps in drafting a research

reports – contents of a research report – Title pages – Table contents – Body of the report

– Appendices – Bibliography – Foot notes.

Reference Books:

1. Research Methodology: Methods and Techniques C.R. Kothari, Wiley Eastern Ltd.,

New Delhi.

2. Research Methods in Commerce – Amarchand D. Emerald Publishers, Chennai.

3. Thesis and Assignment writing – Anderson J. Berry H. d. & Poole M. Wiley Eastern

Limited, New Delhi.

1

Vinayaka Missions University,Directorate Of Distance Education

Salem India

Master Of Science In Physics

2 Yr.

Quantum Mechnics(2030106)

PAPER-1

Unit - 01 Formation Of Quantum Mechanics - Schrödinger Equation For A Free Particle - Statistical Interpretation - Conditions On The Wave Equation -Operator - Formalism - Linear Operators - Self Ad Joint Operations -Expectation Value Unit - 02 Eigen Values And Eigen Functions - Orthonormality - The UncertaintyRelation - Illustration Experiments (Diffraction Of An Electron Beam By A Long Narrow Slit - Position Of Electron Under Ray Microscope) Unit - 03 One Dimensional Problems - Particle In A Central Potential - Particle In A Periodic Potential - Hydrogen Atom - Reduction Of Two Body Hamiltonian - Hudrogenie Eigon Functions And Spectra - Normal Zeeman Effect Of Hydrogenic Atoms Unit - 04 Approximates Evaluation Of Eigen Values - Eigen Functions For Discrete Levels - Perturbation Theory In Non-Degenerate Cases - Application To Ground State Of An Harmonic Oscillator - Stark Effect In Hydrogen Unit - 05 Variation Method - Application To Ground State Of Helium Atom – Wkb Approximation Unit - 06 Angular Momentum - Communication Rules For Angular Momentum Unit - 07 Operators - Eigen Value Spectrum Raising And Lowering Operators – Matrix Representation Of Angular Momentum - Spin Matrices And Wave Functions - Combination Of Two Angular Momenta - Clebsch - Gordon Co-Efficient Unit - 08 Equation Of Motion - Schrodinger Picture - Wave Equation – Stationary States - Heisenberg Picture - Correspondence With Classical Mechanics - The Interaction Picture Unit - 09 Representation Theory - Basis In Function Space - Momentum And Configuration Representations - Direec`S Ket And Bra Vector Notation -Matric - Representation - An Example Unit - 10 Harmonic Oscillator - Quantum Conditions And Their Variance Using Matrix Mechanics Unit - 11 Perturbation Theory - Perturbation Theory - First And Second Order Transitions Under Constant Perturbation Unit - 12 Conservation Of Energy - Application To Potential Scattering And Inelastic Collisions - Harmonic Perturbations - Adiabatic And Sudden Approximations

2

Master Of Science In Physics

2 Yr.

Modern Optics(2030107)

PAPER-2

Unit - 01 Geometrical Optics - Convex Lens - Principal Focus And Focal Plans - Principal Points - Planes - Newton`S Formula For A Convex - Lens System - Aberrations In Lenses And Optical Instruments Unit - 02 Aberrations In Lenses - Spherical Aberration - Methods For Reducing -Aberrations - Aplanatic Points In Lenses - Condition For Minimum Spherical Aberrations In The Case Of Two Lenses. Unit - 03 Chromatics Condition For Achromatism Of Two Lenses In Contact And Out Of Contact - Huygens - Rams - Dens - Ege - Pieces - Construction And Comparison Unit - 04 Prisms - Fresvels - Biprism - Determination Of Wave Length - Light And Thickness Of Thin Sheet Of Transparent Material - Interference In Thin Films Due To Reflected - Light - Colours Of Thin Films - Air - Wedge – Method Of Determination Of Diameter Of Wire - Test For Optical - Flatness - Newton`S - Rings - Determination Of Refractive Index Of The Material Of The Lens - Given Liquid Nichal - Sons - Under Ferometer - Determination Of Wave Length - Thickness Of A Mica Sheet Unit - 05 Freshnel Explanation - Explanation Of Rectilinear - Propagation Of Light - Zone Plate - Fresnels Diffraction At Straight Edge - Farm Hoffer - Diffraction At Single Slit - Double Slit - Plane Diffraction - Grating – Wave Length Determination - Resolving Power - Ray Sleighs - Criterion. Unit - 06 Telescopes Resolving Power - Telescope - Microscope - Prism Grating - Comparison Of Prism Spectra Grating Unit - 07 Polarization - Huygen`S - Explanation Of Double Refraction In Uniaxial - Crystals - Polarizing Prisms - Quator And Half Wave Plats - Production And Detection Of Plane - Circularly - Elliptically Polarized Light. Unit - 08 Optical Activity - Specific Rotatory Power - Freshnels - Explanation - Sp - Rotary - Power - Laurect - Half- Half - Shade - Polarimeter. Unit - 09 Non Linear Optics - History - Fibre - Optics - Fibre - Characteristics - Classification - Mode - Theory Of Fibers - Transverse Mode - Hybrid Mode -Linearly Polarized Mode Unit - 10 Fibres - Single Mode Fibre - Multi Mode Fiber - Fiber Losses - Absorption - Scattering - Bending Losses - Claw And Cladding - Losses Dispersion In Fibers Unit - 11 Fiber - Communication System - Analog Optical - Digital Optical Fiber - Communication System

3

Unit - 12 Light Sources - Laser Different - Types Of Modulation And Demodulation Elementary Ideas Only

PAPER-3

Material Science(2030108)

Unit - 01 Crystal System - Space Lattice - Crystal Lattice - Unit Cell - Seven Crystal System - Bravais Lattice - Symmetry Elements Of A Crystalline Solid - Structure Of S.C.C. - Bcc - Fcc And Hcp - Characteristics Of Cubic System. Unit - 02 Atomic Radius - Miller Induces - Number Of Atoms Per Unit - Cell Density Of Packing - Relation Between Lattices Constant - Density Of The Crystal. Unit - 03 Miller Indices - Miller Indices Of Cubic Crystal Planes - Relation Between Interlunar Spacing And Cube Edge Unit - 04 Origin Of X - Ray - X Ray Spectrum - Mosley`S Law - Diffraction Of X - Rays – By Crystals Method Powder Photograph Method - Compton Scattering Of X - Rays - Points Defects Lines - Surface And Volume Freckle - Defect. Unit - 05 Dislocation - Edge Dislocation - Screw Dislocation And Burger`S - Vector. Unit - 06 Magnetic Materials - Types Of Magnetic Materials - Classical Theory Of Dia Magnetism - Langein Theory. Unit - 07 Para Magnetism -Langein Theory Of Para Magnetism - Weirs Theory Of Para Magnetism. Unit - 08 Quantum Theory Of Magnetism. Unit - 09 Dielectrics - Fundamental Theory Of Dielectrics - Different Types Of Electric Polarization - Frequency And Temperature - Effects On Polarization. Unit - 10 Dielectric Loss - Clausius - Mostotis Relation - Determination Of Dielectric Constant - Dielectric Break Down Properties Of Insulating Materials - Schotcky Effect. Unit - 11 Polymers - Ceramics - Super Strong Materials - High Temperature Materials - Thermo Electric Materials - Elecrets. Unit - 12 Nuclear Engineering Materials - Plastics - Metallic Glasses – Optical Materials For Optical Sources And Detector - Fibre Optics - Materials And Their Application - Acoustic Materials And Their Application - Biomaterials - Conductor.

4

PAPER-4

2 Yr.

Nuclear Physics(2030109)

Unit - 01 Nuclear - Structure - Nuclear - Radius - Change Distribution - Spin And Magnetic Movement - Determination Of Nuclear - Mass - Binding Energy - Imperical Mass - Formula - Nuclear - Stability. Unit - 02 Nuclear - Shell Models - Mass - Parabolas - Liquid Drop Model – Optical Model - Collective Model Unit - 03 Nuclear Process - Exchange Forces - Guacos Meson Theory – Guacos Potential - Ground State Of Deuteron - Magnetic Moment - Tensor Forces –

PAPER-5 Master Of Science In Physics

2 Yr.

Micro Controller And Digital Signal Processing(2050171)

Unit - 01 Signals And Systems - Classification Of Signals - Singularity Function - Amplitude And Phase Spectra - Classification Of Systems – Fourier Transform Unit - 02 Properties Of Fourier Transform - Fourier Transform Of Some Important Signals - Fourier Transform For Power And Energy Signals Unit - 03 Linear Time Invarient Systems - Introduction - Properties Of A Dsp Systems - Difference Equation And Its Relationship With System Function – Impulse Response - Frequency Response Unit - 04 Discrete And Fast Fourier Transforms (Dft And Fft) - Discrete Convolution - Dtft - Fft Computing An Inverse Dft By Doing A Direct Dft Unit - 05 Composite Radix Fft - Fast Convolution - Correlation - Z Transform - Definition Of The Z Transform - Properties Of Z Transform - Evaluation Of The Inverse Z Transform Unit - 06 Fir And Iir - Magnitude And Phase Response Of Digital Filter – Frequency Response Of Linear Phase Fir Filter Unit - 07 Design Techniques For Fir Filters - Design Of Optimal Phase Fir Filter Unit - 08 Iir Filter Design By Approximation Of Derivatives - Iir Filter Design By Impulse Invariant Method And The Bilinear Transformation – Butterworth And Cheby Swev Filter - Elliptic Filter - Frequency Transformation Unit - 09 Introduction Of Microcontrollers - 8051 Microcontroller- Architecture - Special Function Registers -Addressing Modes - Instruction Set - Origin Of Pic Micro - Introduction To Pic Micro - Architecture And Hardware – Block Diagram - Working Registers Unit - 10

5

Program Memory - Data Memory - File Registers - Program Concepts - Status Register - Stack File Selection Register - Option Register – Indirect Data Addressing Register - Digital I/O Port - Clock Oscillators – Timer Modules - Prescalar Unit - 11 Watch Dog Timer - Reset Circuitry - Instruction Cycle - Long Word Instruction - Power Down Mode / Sleep - Configuration Fuses Unit - 12 Instruction Set And Program Development - Instruction Set Types - Mpasm - Source Code Formats - Labels - Mnemonics - Operands - Comments – Files With Default Extension - Lists File Format - Error File Format (Epr) - Operators - Procedure - Redix - Text Strings - Numeric Constants And Radix Key To Pic 16/17 Form Instruction Sets Scattering Length Phase - Shift - Scattering Amplitude - Low Energy - N.P - Scattering - Effective Spin - Charge - Independent Of Nuclear Forces Unit - 04 Alpha And Beta Decay - Alpha Decay - Garmows Theory - Geiger Natal Law -Neutrino Hypothesis - Femis Theory Of Beta Decay Gamma Decay - Selection -Rules - Internal Conversion - Nuclear - Isomerism Unit - 05 Nuclear Radiation Detection - Interaction Of Charged Particle - X-Rays With Mater - Basic Principles Of Particle Detector – Proportional Counters Unit - 06 Geiger Muller Counter - Bf3 Counters - Solid State And Semi Conductor Detector -Scintillation Counters Unit - 07 Energetic Of Reactions - Q Equation Level Width In Nuclear Reaction -Nuclear Reaction Cross Sections - Partial Wave Analysis – Compound Nucleus Model - Resonance - Scattering - Breit Wigner - One Level Formula Unit - 08 Direct Reactions - Stropping And Pick-Up Reactions - Scattering – Cross Section - Scattering Amplitude Expression In Terms Of Greens Function - Born Approximation And Its Validity - Screened - Coulombs - Potential - Alpha Particle - Scattering Ruther Fords - Formula Unit - 09 Types Of Interactions - Classification Of Elements By Ry Particle – Wospin Is Spin - Quantum Numbers - Hyper Charge - Hadrons - Baryons - Leptons Unit - 10 Invariance Principles - Symmetric Invariance - Under Charge - Parity - Cpo -Time - T- And - Cpt - Cp - Violation In Neutral K - Meson. Unit - 11 Meson - Decay - Quark Model - Su (-3) - Symmetry Unit - 12 Gell - Mann - Nishijma - Formula - Gauge Theory Of Weak And Strong Interaction - Cherm - Botton And Top Quarks.

PAPER-6

2 Yr.

Communication Electronics(2050501)

6

Unit - 01 Communication System - Theory Of Amplitude Modulation - Theory Of Frequency Modulation - Theory Of Phase Modulation Noise - Intern Noise -External Noise - Noise Calculation - Noise Figure - Noise Temperature Unit - 02 Super Heterodyne Receiver - Antenna Equivalent Circuits – Coordinated System - Radiatiadar - Fields - Polarization - Power Gain Of A Antenna - Effection Area Of Antenna - Effective Length Of An Antenna Unit - 03 Antenna - Hertzi Dipole - Half Wave Dipole - Vertical Antennas - Loop Fiern Rod Antenna - Non Resonant Antenna - Driver Array - Plus Arrays - Uhf – Uhf Antenna - Microwave Antenna Unit - 04 Digital Communication - Pulse Amplitude Modulation - Pulse Code Modulation - Pulse Frequency Modulation - Pulse Time Modulation – Pulse Position Modulation - Pulse Width Modulation Unit - 05 Base Digital Communication Systems - Synchronization Asynchronous Transmission - Probability Of Bit Error In Bas Band Transmission – Notched Filter - Bit - Timing Recovery Eye Diagram Unit - 06 Digital Carrier Systems - Carrier Recover Circuits - Differential Phase Shift Keying Error Control Coding - Multiplex Transmission – Frequency And Time Division Multiplexing Unit - 07 Microwave Electronics And Radar - Generation Of Microwaves - Klystron - Reflex Klystorn Multicavity Magnetron - Detection Of Microwaves Impatt - Trapatt - Gunn Diodes Unit - 08 Radar - Radar Quotation - Pulse And Cw Radar - Mti And Automatic Tracking Radar Unit - 09 Optic Fiber Communication - Fiber Optics - Different Types Of Fibers – Step Indexed Graded Index Fibers - Ray Theory Of Step Index Fiber Unit - 10 Signal Degradation In Fibers - Absorption - Attenuation - Catering Losses - Dispeision - Optical Sources And Electros - Laser Fundamentals – Laser Action - Different Kinds Of Laser Unit - 11 Laser - Led - Photo Detectors - Power Launching Coupling - Source To Fiber Power Launching - Fiber Joints Splicing Techniques Unit - 12 Satellite Communication - Satellite Links - Eclipses - Orbits And Inclination - Satellite Construction - Satellite Communication Frequencies – Different Domestic Satellites - Intelsat System Matisat Satellites - Telemetry

Second year 1 6 4 · 2 Hospital Planning and Classification 6 3 Hospital Functions and Services 6 4...

Documents

Transcript of Second year 1 6 4 · 2 Hospital Planning and Classification 6 3 Hospital Functions and Services 6 4...