Second Poland

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What happens when you give everyone powerful tools to shape their world?

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Transcript of Second Poland

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What happens when you give everyone powerful tools to shape their world?

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Fot. Łukasz Sakiewicz

Fot. Łukasz Sakiewicz

Źródło: Gazeta Wyborcza, „Dyskretny urok awatara”

HUMAN AND AVATAR

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ADAPTATION PROCESS

4 hoursLearning the interface

14 daysCreation of identity

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ADAPTATION PROCESS

3–6 weeksBuilding relations with other

residents

6–12 weeksOpening own business

4-8 weeksFinding own place

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HOW DOES IT LOOK?

SECOND KRAKOW KRAKÓW

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SECOND KRAKOW – 3:00 PM

Photo taken from avatar position

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SECOND KRAKOW - 9:00 PM

The view from 80 m above ground

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WHAT CAN RESIDENTS DO ?

• talk• fly• teleport• swim

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WHAT CAN RESIDENTS DO ?

• use vehicles• dance

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WHAT CAN RESIDENTS DO ?

•Play sports

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WHAT CAN RESIDENTS DO ?

• work• build 3D objects • have a business

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Residents retain their Intellectual Property rights to their creations

Residents may buy and sell L$ for real world $

Residents may license their creations back into the real world

RESIDENTS OWN THEIR CREATION

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SOCIETY

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Community – residents typesCa. 8 % Living in SL – person spending more than 8 hours daily in SL, acknowledging priority of SL over RL.

Ca. 7% Creator – somebody who is building places, creating clothes, writing scripts

Ca. 5% Businessman – he is running business (mainly commerce and services) in Second Life.

Ca. 15% Trendsetter – person looking for technical novelties, highly popular in his social group

Ca. 62% Explorer – person taking SL as an another channel of communication, using SL mostly for entertainment purposes.

Ca. 2% Mentor – person caring about newbies.

Ca. 3% Furry – avatar in an animal form, member of a Furry subculture.

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Community – number of usersTotal number of accounts: 13 850 000

Number of accounts from Poland: 144 432

Age bands:18-24 23,32% 25-34 35,29% 35-44 23,81% 45 + 16,06%

GenderFemale 41,13% Male 58,87%

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SL Statistics – Second Poland users

Unique users' count 1 day 7 days 30 daysNumber of avatars appearing at least once in Second Krakow, or Second Poznan, logged in for more than 5 minutes.

1 450 4 843 12 533

Average time spent 1 day 7 days 30 days

Average time spent in SL during specific period by an average user.

24 minutes

03:54:34 12:45:32

New registrations daily ca. 700

Unique users visited Second Poland 47 232

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SL Statistics – comment

WWW user•Driven by search engine•Needs information•Has no time•Don't want to talk

SL user•Driven on his own accord•Has interest•Has time•Needs participation•Willingly will talk

RL visitor•Driven on his own accord•Has concrete needs•Has only a while•Wants to see•Wants to talk

1 2 3 4

Press advertisement Web site SL seat RL seat

Informacja Informaction +

contact

Informaction + contact +

entertainment + interaction

Opportunity to learn fully

Epistemological opportunities

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COMMUNICATION

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Chat, and Instant Message System

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3D VOICE

Voice over IP, enriched with surround-technology.

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Posters and billboards

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Audio streaming

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Video streaming

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SMS and notecards

Internet GSM gateway function.Possibility to send any number of SMS-s to any country.

Notecards are used like e-mails and SMS-s in-world

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Internet websites integration

Integration example – gratka.pl

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Internet websites integration

Every item can drive a user to your website.

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OTHER POSSIBILITIES

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PRESENTATION

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FOCUS GROUPS

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SL connects: Video + 3D + voice + human presence.

More than e-learning

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Academia Electronica – Sidey Myoo

Academia is designed as an electronic space for a true scientific discussion.

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Academia Electronica is designed as an electronic space for a true scientific discussion. Academia Electronica promotes an interdisciplinary collaboration across faculties and disciplines such as philosophy, social science, psychology and cultural

studies, focused on problems of the electronic environment, treated as a kind of humans’ world.

Academia Electronica

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REAL LIFE – SECOND LIFE

Fokus in Krakow Fokus in Second Krakow

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RL – SL – WOŚP The Great Orchestra of

Christmas Charity

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POLITICS DEBATES

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• Built to a 1:1 scale: 8 polish cities as realistic, as technology allows.

• Integrate all 3D elements with websites, and web 2.0 services

• Build society

• Allow users to have freedom and opportunity to be creative

• Allow users to feel that they own the project

• Prove that Poland can be promoted with this project

• Monetize users and companies from RL

PROJECT TARGETS

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CITIES BUILT TO A 1:1 scale

•Krakow

•Wroclaw

•Poznan

•Lodz

•Warszawa

•Katowice

•Gdansk

•Zakopane

PROJECT TARGETS

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Building Society– Residents places

Angels Cellar

Kółko kulinarne13 grudnia rocznica

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Thank You

Zbysioo Borchovski

[email protected]