How to Use Mobile to Build a Brand Customers Love - Digital Summit Seattle
Seattle Public Library Foundation Trend Summit
description
Transcript of Seattle Public Library Foundation Trend Summit
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Discovery and Diversification
How Libraries Respond to Trends, Challenges, and Opportunities
Presentation to The Seattle Public Library Foundation BoardBy Jim Loter and Stephanie Chase
February 28, 2013
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Diversification in Four Key Areas
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• Library material formats & access• Computer and technology use• Information service delivery• Facilities use
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Library Material Formats & Access
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• Increase in e-content usage• Diversity of e-formats and devices• Proliferation of e-content providers and
discovery points• Challenges acquiring e-content
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Holds and Checkout Limits Implemented
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Patron Book
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Patron
Book
CD
DVD
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Patron
Book
CD
DVD
eContent
eBooks eAudio Streaming
Kindle iPad Nook Android
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UnifiedDiscovery
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Challenges
• Diversification of format has resulted in a diversification of discovery
• Content is licensed not purchased, so access under library lending models is not always available from publishers
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Responses
• Aggressive growth in eContent holdings and services
o Freegal, Hoopla, Zinio
• Integration of eContent discovery and access into library catalog
• ReadersFirst• Advocacy and outreach to publishers
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Computer and Technology Trends
• Decrease in basic Internet PC use• Increase in personal device use;
wireless Internet use• Increased need for digital creation
capabilities• Evolution of concept of "digital literacy"
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from: http://upload.wikimedia.org/wikipedia/en/e/e9/Fort_Worth_Library_Computer_Lab.jpg
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from : http://www.aalog.net/library-copy.jpg
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from The Chattanooga (TN) Public Library's "4th Floor"
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Challenges
• Nearly half (46%) of US adults own smartphones (Pew Internet)
o 34% of low-income (< $30K) adults own smartphones
• 57% of US adults own laptops (Pew Internet)
• "Digital literacy" includes creating and sharing, not just access (Media Education Lab)
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Responses
• Digital Media Workstations• Expanded access to computer
resources• Collaborations with Maker Spaces• 2013 Digital Inclusion Summit
o Collaboration with UW, City of Seattle, EdLab, and CommunitiesConnect Network
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Information Services Trends• Delivery at the patron's point of need
o outreacho roving referenceo embedded librarianso through programming
• Role of the information services worker moving from a gatekeeper to a trusted guide
• transactions > experiences
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from http://www.stfrancis.edu/content/lib/tour/ReferenceDesk.jpg
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right: http://denverlibrary.org/content/bridges-between-generations left: from the Kitsap Sun
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Point of Need/Communications• The patron's point of need has diversified
beyond the physical library and the website
o Facebooko Twittero Your Next Fiveo Bibliocommons
• SPL is a leader in social media services
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from http://library.wustl.edu/digital-signage/poorly-designed-examples.html
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discovery and diversification
Hi- I am trying to get a book for my mom to read. She is almost 91. She LOVES suspense, WWII, etc. She has read all Ken Follett's books. She wants excitement!! If you can find anything to fit the bill she (and I!!) would be thrilled! She is losing her sight and reads on a Kindle. Thank You!!!
Hi- I am trying to get a book for my mom to read. She is almost 91. She LOVES suspense, WWII, etc. She has read all Ken Follett's books. She wants excitement!! If you can find anything to fit the bill she (and I!!) would be thrilled! She is losing her sight and reads on a Kindle. Thank You!!!
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Trends in Facilities
• Flexible, multipurpose spaces• Opportunities for collaborative spaces• Multiple demands on our "third place"
space
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http://100.oldscollege.ca/sites/default/files/images/vintage_library.jpg
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left: Kilton Library, West Lebanon, NH right: Sammamish Library, KCLSboth images courtesy Library Journal
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Research Commons, University of Washington
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