Seattle Out-of-Home Media Kit - Transit (bus, station & rail)

seattlemedia kit

titan is a leader in transit, airport and out-of-home advertising in the united states

Titan provides sales, marketing,

creative, research and maintenance

of advertising in airports, on buses,

rail, bulletins, telephone kiosks, street

banners and street furniture. We also

lead the way in the development and

successful introduction of market

leading digital Out-of-Home and

Mobile platforms. Titan furnishes

national and local clients with creative

media solutions in North America’s

top markets. Using Titan media is a

highly effective way to reach a large

audience. Titan is more than just an

Out-of-Home advertising company,

we provide 360º coverage of creative

outdoor advertising in our markets

and our media reaches 3 billion transit

riders a year.

peopleintransit

where we are

map legend

offices

markets

we’re just about everywhere you want to be

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Boston, MA Los Angeles, CA San Francisco, CA

Charlotte, NC Minneapolis-St. Paul, MN Seattle, WA

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Titan offices

Titan markets

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Jacksonville, FL Pittsburgh, PA Wilmington, DE

Titan Seattle offers outdoor advertising media for King County Metro, Pierce Transit, Community

Transit, Kitsap Transit and Sound Transit. With these five transit agencies, we reach 55 percent

of the population in Washington State. Most of the Downtown area and all of the affluent

Eastside is Billboard-restricted. Our Transit media provides unparalleled reach in these areas.

Seattle/Tacoma is the Pacific Northwest’s economic center and a mecca for the nation’s

high-tech industries. It is home to 15 Fortune 500 companies including Microsoft, Amazon,

Starbucks, Costco, Weyerhaeuser, Nintendo, Nordstrom and Safeco Insurance. Seattle/Tacoma

ranks third in the US among adults with a bachelor’s degree or higher - over half the residents

have attended college. Seattle alone receives 10.2 million tourists a year who collectively spend

$5.9 billion on sites, tours, products and food.

why seattle?

Metro Transit is the name more than 1.7 million area residents use to refer to the public transit agency

serving King County.

Metro operates a fleet of about 1,400 vehicles on 243 routes. The fleet includes standard and articulated

coaches, electric trolleys, dual-powered buses and hybrid diesel-electric buses, that serves an annual

ridership of 117,600,000.

about

king county metro overview

available media

King

Queen

Interior

Fullback

Full Wrap

Michelangelo

Ultra Super King

Brand Bus

Sound Transit provides express Bus, Light Rail and Commuter Train services in the

urban areas of King, Pierce and Snohomish counties.

It operates 265 vehicles on 26 routes. Sound Transit Rail coverage spans over three

lines: Central Link Light Rail, Sounder Train and Tacoma Link Light Rail. The Central

Link Light Rail Trains run between Downtown Seattle and SeaTac airport along a

15.6 mile route. The Tacoma Link connects Downtown Tacoma with Commuter Train

and Bus services at Tacoma Dome Station. This Light Rail Train runs along a 1.6

mile route at street level in Downtown Tacoma and serves six stations. The Sounder

Trains operate on two lines between Seattle and Everett to the North and Seattle and

Lakewood to the South, along an 82 mile route.

Sound Transit Bus coverage runs from Everett in the North to Olympia, 90 miles

South. With the route running through Downtown Seattle and onto SeaTac, this

is a great direct access route to CenturyLink Stadium, Safeco Field and SeaTac

International Airport. The Eastside, Bellevue and Renton areas also have coverage

via Sound Transit.

about

sound transit overview

quick facts

• Ridership across Bus and Rail 3,018,844 per month • 26 separate Bus routes and 4 separate Rail routes

Community Transit operates 206 buses on 55 local and

commuter routes. It carries 57 percent of all Snohomish

County-Seattle commuters to work and back.

In 2011, Community Transit became one of the nation’s first

transit agencies to put a double decker bus into regular

commuter service.

community transit overview

about

quick facts

• Swift serves a 17-mile stretch of the Highway

99/ Evergreen Way/ Rucker Avenue corridor

between Shoreline and Everett

• High traffic volumes and huge graphics on

Swift Buses combine to provide high-impact

exposure along Highway 99

pierce transit overview

Pierce Transit is the Public Transit Authority of Pierce

County. It operates about 200 buses and shuttles on 48

routes across a 450 square mile area. Pierce County has

a population of about 767,000.

Unlike Seattle, Tacoma in Pierce County has shelter

advertising available.

about

quick facts

• 1,000,000 monthly ridership1

• Pierce is the only county where shelters

are available to you as advertising

mediums

1 Kitsap Transit Data

Kitsap Transit is a public transportation agency

serving Kitsap County, Washington. It operates

116 buses on 40 routes. Buses travel on a fixed

schedule Monday through Saturday.

Kitsap County is included in the Seattle metropolitan

area and is connected to the eastern shore of Puget

Sound by Washington State Ferry routes.

about

kitsap transit overview

quick facts

• Fleet size is 116 buses

• Ridership is 330,000 per month1

• There are three bus bases:

Charleston, North & South

• All exterior products are direct application

1 Kitsap Transit Data

traditional media

King size Bus posters offer superior eye level coverage and

penetration. They reach commuters, workers and areas

where traditional outdoor media is limited or unavailable.

The ultimate mass reach medium, Exterior Bus Advertising

is the most cost-efficient form of advertising available.

about

quick facts

sizes

• Titan has an inventory of more than 3,600 Bus

Kings in the Seattle market

King 30”H x 144”W

bus kings

available on

Queen size Bus posters offer superior eye-level coverage and penetration. They

reach commuters, workers and areas where traditional outdoor media can’t.

With its strong presence and visually dynamic appeal, Exterior Bus Advertising is

the ultimate mass reach medium.

Source: Daniel Mallet Associates, Transit EstimatedAudience Measurement report

about

quick facts sizes

• A 50 showing of Titan Bus Queens

in the Seattle market is seen over 30

million times in a 4-week period

Queen 18”H x 60”W21”H x 72”W30”H x 88”W24”H x 65”W24”H x 88”W

bus queens

available on

High-Impact Taillight Displays establish

brand awareness. Mounted up high

for visibility, this format reads to

pedestrians while also commanding the

attention of drivers.

Source: Daniel Mallet Associates, Transit Estimated Audience Measurement report

about

sizes

Tail 21”H x 72”W18”H x 60”W

Direct App Tail 21”H x 72”W18”H x 60”W

bus tails

available on

Interior Bus Cards give advertisers the opportunity to get their message across to

a captive audience of business professionals, shoppers, tourists and students.

Source: King County Metro, Community Transit, Pierce Transit

about

quick facts sizes

• On an average day, over 343,000

people ride a Titan Bus in the Seattle

area

bus interiors

Interior 11”H x 17”W11”H x 34”W

available on

wrapped media

These are Direct Application products that provide an alternative view to

an Interior display. Michelangelos can be customized into any shape to

enhance your creative and message impact.

bus michelangelos

about

sizes

Michelangelo 24”H x 48”W48”H x 24”W

available on

Bulkheads are exclusive, eye-level displays. Each

Bus contains only a single Bulkhead display with no

surrounding ad clutter.

bus bulkheads

about

sizes

Bulkhead 22”H x 21”W33”H x 21”W

available on

Super Tail Displays incorporate large images and text that gets

noticed by drivers, passengers and pedestrians by providing an

increased viewing distance. Super Tails are highly visible in moving

traffic.

Source: King County Metro

about quick facts sizes

• King County Metro makes 15,813

trips every weekdaySuper Tail Custom Install

bus super tails

available on

Fullbacks are a popular high-impact medium. They deliver your message to both

pedestrian and vehicular audiences. Fullbacks are an ideal selection for your long

term branding campaign.

about

quick facts sizes

• King County Metro Buses and

Trolleys make over 10,800 trips every

weekday

Fullback Custom Install

bus fullbacks


available on

A Vertical Panel is the perfect way to add impact to your Traditional

King campaign. A Vertical Panel increases creative options and

boosts your campaign’s visibility.



• King County Metro Buses deliver

your message to densely populated

areas 16 hours per day

Vertical Panel Custom Install

king with vertical panels

available on

High traffic counts combined with an extra large size gives your

message high visibility. In addition to Interstate Highways and major

routes, Buses travel through Downtown Tacoma and Downtown

Seattle.


• A single Ultra Super King on King

County Metro provides more than

192,000 high-impact impressions

each month

Ultra Super King 100”H x 246”W

ultra super kings

available on

These huge displays take your message where Billboards can’t. This

combo increases impact and memory retention by giving you the

opportunity to deliver your message across two displays. Available on

RapidRide and Sound Transit Buses.

about sizes

double ultra super kings

Double USK 100”H x 246”W

available on

Full Wrap Buses combine the size of a billboard with market

penetration and eye-level impact - decided advantages of Bus

Advertising.

These gigantic broadcast mediums draw attention to your message

and reach active, on-the-go consumers in the marketplace.

Source: U.S Census data


• Titan Buses cover 55% of the

population in Washington State over

four counties

Full Wrap Custom Install

bus full wraps

available on

targeted media

dedicated lines

With our dedicated transit lines, your media can be

displayed on route specific lines and buses. Choose

which areas you hit, with dedicated King County Metro,

Sound Transit MCI and Community Transit transit routes.

RapidRide Buses feature a color scheme which makes

them stand out from regular Buses and be easily

identifiable from all other vehicles on the road.

Swift Bus Rapid Transit combines the efficiency of Light

Rail with the flexibility and low cost of Buses.

Community Transit Double Tall and Sound Transit MCI

Buses run on commuter routes throughout Snohomish

County and to Downtown Seattle. High traffic counts

combined with extra large size give your message high

visibility. Your message will penetrate areas where

Billboards are restricted.

about

available on

RapidRide Buses feature a color scheme which makes them stand out

from regular Buses and be easily identifiable from all other vehicles

on the road. Service runs almost 24 hours per day, 7 days per week

on highly travelled roads. There are no timetables and Buses arrive

10-15 minutes apart during most of the day. RapidRide Buses run on

dedicated routes and reach a huge audience all day and every day of

the week.

about sizes

rapidride bus displays

Kings 30”H x 144”W

Queens 24”H x 65”W18”H x 60”W

Tail 21”H x 72”W

Fullback Custom Install

Supertail 36”H x 101”W

Back Half Wrap Custom Install

Interior 11”H x 17”W11”H x 34”W

Michelangelo 24”H x 48”W48”H x 24”W

Bulkhead 22”H x 21”W33”H x 21”W

Double USK Custom Install

available on

king county metro rapidride lines

map legend

A Line

B Line

Downtown Line (C & D)

E Line

F Line

Swift Bus Rapid Transit combines the efficiency of Light Rail

with the flexibility and low cost of Buses. Buses operate every 12

minutes weekdays from 6 a.m. to 7 p.m. and every 20 minutes

weeknights from 7 p.m. to 10p.m. and on weekends. Frequent

Buses provide more opportunities for your message to be seen.

about sizes

swift bus displays

King 30.5”H x 112.5”W

Fullback 105”H x 112”W

King Kong 132”H x 255”W

Super King Kong 132”H x 340”W

Back Half Lower Half 36”H x 340”W

Back Half Wrap 32”H x 340”W (Sides)105”H x 112”W (Back)

available on

These unique Buses run on commuter routes throughout

Snohomish County and to Downtown Seattle. High traffic

counts combined with extra large size give your message high

visibility. Your message will penetrate areas where Billboards are

restricted.

Source: Community Transit Route maps


• Double Tall Bus coverage includes 47

miles of billboard-restricted highway

along Interstate-5

double tall buses

Bus Routes

Billboards restricted area

Double Tall Super King Custom Install

Double Tall Foam Wrap Custom Install

Double Tall Modified Kong Custom Install

Double Tall Tail Custom Install

available on

These unique Buses run on commuter routes

throughout Snohomish County and to Downtown

Seattle. High traffic counts combined with extra

large size give your message high visibility. Your

message will penetrate areas where Billboards

are restricted.

Sound Transit Bus coverage runs from Everett

in the North to Olympia, 90 miles South. With

the route running through Downtown Seattle and

onto SeaTac, this is a great direct access route to

CenturyLink Stadium, Safeco Field and SeaTac

International Airport. The Eastside, Bellevue

and Renton areas also have coverage via Sound

Transit.

about

sound transit mci buses

available on

Sound Transit MCI Routes

about

bus shelters

Bus Shelter Displays are highly visible to commuters

traveling to and from work. These eye level displays

can be used in combination with transit displays

to strengthen your campaign and increase daily

awareness.

available onsize

Bus Shelter 68”H x 47”W

map legend

Pierce Transit Bus Routes

Pierce Transit Bus Shelters

rail media

The Sounder Trains operates on two

lines between Seattle and Everett to the

North and Seattle and Lakewood to the

South, along an 82 mile route. Trains

run weekday mornings and weekday

afternoons only, while also serving select

major weekend events such as Mariners

and Seahawks games.

about quick facts available products

• Service to 12 stations along an 82 mile route

• Everett to Lakewood in approximately an hour

• 14 engines and 58 passenger cars

• Ridership 288,870 per month

sounder train

Source: Sound Transit July 2014 Service Report

Sounder Train North Route

Sounder Train South Route

Stations

Wall Panel

Washroom Panel

Michelangelo

King

Full Wrap

Nose Wrap

Nose and Engine Wrap

The Central Link Light Rail Trains run between

Downtown Seattle and SeaTac airport along

a 15.6 mile route. Trains run seven days per

week from 5:00 a.m. to 1:00 a.m. Monday

through Saturday and from 6:00 a.m. to

midnight on Sunday. Each Train holds up to

200 passengers. Ridership on the Central

Link has increased steadily since its opening

in 2009.

Source: Sound Transit July 2014 Service Report


• Service to 13 stations along a 15.6 mile route

• Ridership 1,088,944 per month

• 48,000 average weekday boardings

• Westlake Station to SeaTac airport trip in 38 minutes

central link light rail

Full Wrap Custom Install

Wild Wrap Train TBD

Interior Cards 11”H x 17”W11”H x 34”W

Michelangelos 42”H x 28”W

Bulkheads 20”H x 30”W

Central Link Route

Stations

SeaTac Airport Station

The Tacoma Link connects Downtown Tacoma with

Commuter Train and Bus services at Tacoma Dome

Station. This Light Rail Train runs along a 1.6 mile

route at street level in Downtown Tacoma and serves

six stations. The Link is a free service that runs

every 24 minutes from 5:00 a.m. - 6:36 a.m, every 12

minutes 6:36 a.m. - 8:00 p.m and every 24 minutes

8:00 p.m. - 10:00 p.m.


• Service to 6 stations along a 1.6 mile route

• Tacoma Dome Station to Theater District Station in 10 minutes

• Ridership 79,000 per month

tacoma link light rail

Source: Sound Transit Quarterly Performance Report, Q1 2014.

Full Wrap

Rail Strip

Interior Cards

Michelangelo

Wall Panel

Bulkhead

Central Link Route

Stations

Kyle Montes-Valdivia

o 206-315-7923 m 585-502-8723 e [email protected] t @kylem360 www.titan360.com

Senior Account Manager

Seattle Out-of-Home Media Kit - Transit (bus, station & rail)

Marketing

Transcript of Seattle Out-of-Home Media Kit - Transit (bus, station & rail)