8 9 10

11 12 13 14

1 2 3

4 5 6 7

15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

39%OF CONSUMERS SAID THEY DIDN’T EVEN KNOW SEPTEMBER MARKED THE NEW SEASON.

SAY THEY WATCH THE MAJORITY OF THEIR FAVOURITETV SHOWS ONLINE.

25 %SAY THE SEASON DOESN’T MATTER, BECAUSE GOOD TV IS AVAILABLE ALL YEAR LONG.

SAY THEIR CURRENT FAVOURITE TVSHOW AIRSSOMEWHERE OTHERTHAN NETWORK TV

37%SAY THEIR CURRENT FAVOURITE TV SHOW ONLY AIRS ONLINE.

SAY SEASON DOESN’T IMPACT THEIR VIDEO VIEWING.

WHEN ASKED DURING WHICH SEASON THEY WATCH THE MOST TV SHOWS (EITHER ON TV OR ONLINE),

So what does this mean for TV fans and for advertisers? The fading importance of seasonality is a win-win for everyone. TV lovers are getting access to more new programming on an array of devices, and advertisers can now reach their audiences on quality programs throughout the year. Thanks to online video, it’s open season all year long.

*Source: Videology survey of online video viewers, May 2015, 1,788 Canadian Respondents

BROUGHT TO YOU BY

48%

49%

SEPTEMBERTraditionally, September has been the launch of the “new TV season”, when networks kick off their fresh primetime programming. But today, people are watching their favourite shows across not only networks or even specialty networks, but – ever increasingly – through online portals like Hulu ® or Netflix®

Now, premium content is released continuously and available anytime on the viewer’s own schedule. How has this changed the launch of the “new season”? Does seasonality matter anymore? For online video viewers*, it appears it’s the “new season” all season long.

FORGET SEPTEMBER! GOOD TV IS ALWAYS IN SEASON

76%

.