S E A S I D E ® C O M M U N I T Y D E V E L O P M E N T C O R P W E B S I T E R E D E S I G N

SEASIDEA simple, beautiful life.

“The viewer’s eye has become a lot more sophisticated. and, what it wants — above all — is something real. “ — Pam Grossman, director of visual trends for Getty Images

Opportunity Knocks

Shaping the experience and driving businessin new ways to position Seaside as an authority

in the travel and hospitality industry

Spark imagination that transforms the longing in their hearts for a simple, beautiful life

Goals&Objectives

A W A R E N E S S T H R O U G H M U L T I C H A N N E L T O U C H - P O I N T S

attractthe buyer’s journey:

> stand out from competitors w/visuals> tangible essence of enchanting beauty> convey atmosphere of intimacy> sense of community and belonging

D I S C O V E R Y T R O U G H I N T E R A C T I V E T O O L S & C O N T E N T

engagethe buyer’s journey:

> friendly, conversational tone & message> integrate SM content, multiple media formats> interactive maps and pop-ups> inspire ideas through stunning visuals

C O N S I D E R A T I O N A N D D E C I S I O N D R I V E S R E S U L T S

convertthe buyer’s journey:

> strategic calls-to-action, build email list > meet needs of the “social customer”> drive merchant discovery and sales> keep users on-site for rental content

Value We Bring

Seaside is a beautifully visual, tactile, world that will benefit from our design-thinking perspective, digital expertise and passion for architecture &community

http://www.ihmsllc.com/

http://burick.com/noblephotography/

http://burick.com/cowbell

http://burick.com/bcd/wp-content/themes/burickcommunicationdesign/projects/desert_ridge/

http://www.cemexusa.com/seligman/index.html

http://burick.com/bcd/wp-content/themes/burickcommunicationdesign/projects/whodunnit/#/home

http://burick.com/bcd/wp-content/themes/burickcommunicationdesign/projects/wbec_gala/

The Imperative

While your metrics reveal that more than 50% of visitors access the site on mobile, the digital world leaves us wanting more

People want to cut through the screen,and let themselves be engulfed by visually

enticing, visceral experiences

Your web presence is a key touch point — your digital personality told through the

power of visual storytelling

The Business Case

Research confirms that you have only3-5 seconds to inspire credibility and trust

that transforms critical connections betweenyour brand and your customer

It’s the difference between apotential client that wants to know more —

and no client at all

Understanding and meeting

your business objectives and growth goals

are key to driving increased

performance, profitability

and ROI

Form + Function

Modern, modular web designsreceive 90% more “unique pageviews”

than traditional websites — Engaging News Project Study

Optimize for mobile and tabletdevices with Responsive Design

Streamline navigation and site architecturewith drop-down menus, signposts,

and consistent taxonomies

> Improve overall User Experience (UX) and engagement through use of interactive elements> Continue the conversation and drive results with multiple calls-to-action (CTAs)

> Enhance findability by developing SEO strategy including keywords, externallinks, image alt tags, descriptions, titles,and meta descriptions

> Utilize internal search capabilities and site map

Content Is King

Your website is a critical information “hub” and serves as the authoritative source for finding essential content about Seaside

There are so many wonderful,delightful and engaging Seaside stories...

leverage their impact withequally powerful visuals

Brand Story

We are all emotional

beings and we have emotional

relationships with brands

and companies we trust

As your marketing design team, we’ll focuson leveraging your values and assets to

effectively transform them — in ways thatinspire and connect with people