Search titans Saint Lucia Copy Writer Presentation
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Transcript of Search titans Saint Lucia Copy Writer Presentation
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CONTENT WRITING
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Introduction to Search TitansIntroduction to Online MarketingContent Web Page Copy writingSaint Lucia PlanAssignments
PRESENTATION INDEX
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INTRODUCTION TO
SEARCH TITANS
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SEARCH TITANS
• Digital Agency Specialization in Online Marketing and Content Development
• Clients From: • USA• UK• Canada• France• Saint Lucia
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David Deutsch
David Deutsch (Director of Search Marketing and SEO) has a consistent, seventeen year track-record of achievement in online marketing. David specializes in online media buying/selling, SEO, search engine marketing, social marketing, affiliate marketing, web analytics, conversion optimization, e-commerce and many other types of internet marketing.
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INTRODUCTION TO ONLINE MARKETING
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ONLINE MARKETING DIVISIONS
Website Design/DevelopmentEcommerceSearch Engine OptimizationSearch Engine Marketing
(Paid Search)Social Media Marketing
•Email Marketing/ Customer Relationship Marketing
•Affiliate Marketing
•Display Advertising
•Strategic Partnerships
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WEBSITE DESIGN/DEVELOPMENT Types of Sites:
E-commerce site Corporate site Lead Generation site Brochure website Social Networking site Auction site Service provider site
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E-COMMERCECost of goods
+
Cost of Operations
+
Cost of Advertising
–
Gross revenue
=
Net Profit $$$
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SEO (SEARCH ENGINE OPTIMIZATION)
Link Building
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SEARCH ENGINE
MARKETINGPaid Search
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SOCIAL MEDIA
MARKETING
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EMAIL MARKETING
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AFFILIATE MARKETING
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DISPLAY ADVERTISING
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STRATEGIC PARTNERSHIPS
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CONTENT WEB PAGE COPY WRITING
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I WILL BE EXPLAINING;1. The problem we have with writing content in:
Quantity QualitySpeed
2. We need 1000’s of pages every quarter and the only thing holding us back is the lack of high quality writers.
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WHAT IT MEANS TO BE A COPY WRITER1. How to read a brief.
2. How to write an article from a brief.
3. How to adopt a certain tone of voice.
4. How to research a subject.
5. How to write for a very dry subject.
6. How write about something you don’t understand at all.
7. How to write fast.
8. How to write in bulk.
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HOW TO READ A CONTENT
BRIEF
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HOW TO WRITE AN
ARTICLE FROM A BRIEF
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HOW TO ADOPT A CERTAIN
TONE OF VOICE
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HOW TO RESEARCH A SUBJECT
http://www.dwapster.com/how-to-research-a-dry-subject-video-lessons.html
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HOW TO WRITE FOR A VERY DRY
SUBJECT
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HOW WRITE ABOUT SOMETHING YOU
DON’T UNDERSTAND AT
ALL
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HOW TO WRITE FAST
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HOW TO WRITE IN BULK
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SAINT LUCIA PLAN
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NOTE THAT ALL COPY WRITERS
MUST COMPLETE MY FULL TRAINING
BEFORE BEING OFFERED A PAYING
ROLE IN THE COMPANY.
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COPY WRITER CELLS (GROUPS OR TEAMS)
We expect to hire 6 SIX of these full timers between NOW and the End of June.
They will make up the first “COPY WRITER CELL”.
1. Copy Writer Cells are all writers but one leader / editor / manager.
2. The other 5 members are exclusively copy writers.
3. The leader guides everyone on; what to write, when to write it and how to write it.
4. All content goes through the leader for quality control.
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$0.04 EC per word
These people will pick and choose assignments as they want to and deliver on time every time.
FREELANCERS
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EVERYONE WILL GET
THEIR ASSIGNMENTS
AND THEIR INSTRUCTION
S.
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2 WEEK TRAINING PROGRAM