Search & Social: a Match.com made in heaven or Tinders awkward hook-up?
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Transcript of Search & Social: a Match.com made in heaven or Tinders awkward hook-up?
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?
Presented by: James Svoboda @realicityDownload: www.webranking.com/presentation
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
SEARCH & SOCIAL’SDATING HISTORY
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
Matt Cutts at WordCamp 2007
“Google Wants to Be a Reflection of the Web"
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
LINKS HELPED MEASURE the WEB
Credit: people.cs.uchicago.edu
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
WEBLOGS became PERSONAL EXPRESSION
Credit: socialmediabuff.com
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
BLOG POSTS = PHEROMONES of SEARCH
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
PEOPLE ABANDONED BLOGS for SOCIAL
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
SOCIAL KEEPS SECRETS from GOOGLE
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
THE HIDDEN WEB
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
SEARCH’S FIRST LOVE – TWITTER & FACEBOOK
Credit: magsmusingsblog.wordpress.com
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
THEY WERE NAIVE
Credit: giphy.com
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
IT GOT KIND Of…
Credit: fbcjaxe3.files.wordpress.com
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
SEARCH WANTED COMMITMENT. SOCIAL DIDN’T.
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
GOOGLE GOT IMPATIENT
Credit: en.yibada.com
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
GOOGLE+ provided NEW DATA & INSIGHTS
Credit: vgmmdi.com
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
GOOGLE+ - A LONELY PLACE
Credit: rsvlts.com
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
Google <3’s Twitter (again) (for now)
Credits: billboard.com
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
ATTRACTING SEARCHwith SOCIAL
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
DEMOGRAPHICS
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
SELF-DEFINED GEOGRAPHIC RELEVANCE
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
GEOGRAPHIC RELEVANCE via CHECK-INs
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
WEB CONNECTIONS
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
TOPICAL & COMMUNITY AUTHORITY
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
SHARE for FAST INDEXING of CONTENT
Credit: kimballstock.com
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
INCREASE SOCIAL PROFILE AWARENESS
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
USE SOCIAL SITE AUTHORITY
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
CONTROL YOUR BRAND SEARCHES
Credit: .
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
YOUR SOCIAL UPDATES in SEARCH
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
INCREASE SOCIAL PROOF for PPC
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
SOCIAL CONNECTIONS
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
LINKS, SHARES & AUTHORITY
Credit: steveshoemaker.biz
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
REAL FOLLOWERS ONLY
Credit: musicgrind101.com
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
REAL CONNECTIONS, REAL ENGAGEMENT
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
GOOGLE RIPPLES – MEASURING TRIBES?
Credit: jeffalytics.com
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
CONNECTIONS & SHARES INFLUENCE SEARCH?
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
WILL THEY or WON’T THEY?
Credit: sophietsimmons.com
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
MAYBE THEY ALREADY ARE…
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Search & Social: A Match.com made in heaven or Tinder's awkward hook-up?James Svoboda @Realicity Download: www.webranking.com/presentation
SMBMSP #82 - Social + Search
download: www.webranking.com/presentation
James SvobodaCEO WebRanking, Co-Founder MnSearch
t: @realicity e: [email protected] b: www.webranking.com/blog
SMB MSP– September 2015
THANK YOU!