Search Marketing Theatre; The New Formula for Search. How innovative search strategies have...
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Transcript of Search Marketing Theatre; The New Formula for Search. How innovative search strategies have...
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tom salmonmarketing director
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the anatomy of a large-scale hypertextualweb search enginesergey brin and lawrence page, 1998
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blogs at the end of 2011
152 million
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facebook users
800 million
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twitter users
225 million
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search at the heart of creative
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the new formula for search 1.a different view of creative content
• Engages the right audience whereever they are on the web.
• Competes for finite consumer attention.
• Continuous and always on.
• Gets the right links.• Leverages value by being
driven by data.• Part of a wider brand
marketing and search strategy.
• Useful, solving a real problem or identifying an unknown need.
• Interesting, funny, entertaining, timely.
• Online, sharable.• Seeded appropriately
(authority and targeted networks).
• Understanding aggregation, communities and platforms.
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in brief• search has changed• brand & social signals are crucial for
search engines• creative content should be used
strategically develop a community around your brand
• networks are everything• it’s a truly exciting time to be in search• the time to change your approach is now
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thank you@tominleeds @epiphanysearch
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