SEARCH MARKETING MANAGER (M/F) – SEM - SETON · • Launch and optimize various PPC and other...
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SEARCH MARKETING MANAGER (M/F) – SEM For our European Digital Marketing Unit we are currently looking for a As Search Marketing Manager you will be responsible for executing paid media strategies for Seton/Brady WPS (Workplace Safety) solutions driving traffic and revenue to our German online channel. You will have full responsibility for the German digital media budget to deliver positive ROI and new customer to our business. The position is located in Egelsbach, near Frankfurt (Germany) and will report directly to the European eCommerce & Digital Marketing Director. Main responsibilities: • Develop and execute effective marketing and paid search strategies using online channels and tools • Manage the German digital marketing budget in excess of EUR 1.5 million • Launch and optimize various PPC and other paid media marketing campaigns, incl. PPC Ads, Display, remarketing, PLA, affiliate networks • Manage and monitor search platform accounts (e.g. Google AdWords, Bing) • Be involved in keyword selection and audience targeting • Oversee advertising budgets and adjust bids to drive traffic, revenue and increased ROI • Track KPIs to assess performance and pinpoint issues • Produce management reports (e.g. dashboards) • Write impactful and concise copy for adverts • Suggest and develop new campaigns across multiple channels • Keep abreast of PPC and SEM trends • Partner with eCommerce and SEO teams to ensure that landing pages and keyword strategies are aligned, optimized and relevant to paid media campaigns and exchange valuable learnings Your profile: • Digital marketing expert with a Bachelor‘s / Master‘s degree or equivalent education • Minimum of 3 years Digital / Online Marketing expertise – B2B experience preferred • Hands-on experience across all online marketing channels, especially in the execution of PPC and other paid media marketing campaigns (PPC, PLA, Display, and Affiliates) • Ability to develop and execute marketing strategies using online channels and tools – understanding of bid management solutions (such as Marin, Kenshoo or Doubleclick) an advantage • Detailed understanding of Google Analytics and Adwords • Strong Microsoft Office skills, combined with Google Enterprise / Docs an advantage • Demonstrable results in improving marketing ROI • Excellent marketer with strong communication skills – comfortable in collaborating with business repre- sentatives, partners, and agencies to create new opportunities • Demonstrable ability to work in a results orientated environment with a focus on achieving KPIs • Understanding of differences between media channels from a planning/buying perspective • Ability to think creatively about innovative marketing with a strong interest in the future of digital marketing Our benefits: • We are a growth-oriented international company with appealing conditions • We maintain an open and honest working atmosphere and attach great importance to a good team atmosphere • We offer you an interesting field of activity, perspective and freedom for self-responsible action • An attractive compensation with capital forming benefits is one of our standards, just like an extensive induction phase Since 1956, Seton has been providing quality signs, labels and solutions for safer workplaces. We offer more than 115,000 products – both online and in our print catalogs – which help increase workplace safety and compliance for our millions of customers around the globe. Our friendly customer service representatives are solution providers with the knowledge and experience to assist you with ordering, product specifications, made-to-order product guidance, regulatory compliance advice and more. Today, Seton is a division of the Brady corporation, an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Learn more at: www.seton.com and www.bradycorp.com. If we have aroused your curiosity and interest, we are looking forward to getting to know you! Please apply with your complete application in English including your salary expectations and your earliest start date by sending it to: [email protected] For any questions on the position, please contact: Julia Losse, Junior HR Specialist [email protected] www.seton.com www.bradyeurope.com
Transcript of SEARCH MARKETING MANAGER (M/F) – SEM - SETON · • Launch and optimize various PPC and other...
SEARCH MARKETING MANAGER (M/F) – SEM
For our European Digital Marketing Unit we are currently looking for a
As Search Marketing Manager you will be responsible for executing paid media strategies for Seton/Brady WPS (Workplace Safety) solutions driving traffi c and revenue to our German online channel. You will have full responsibility for the German digital media budget to deliver positive ROI and new customer to our business. The position is located in Egelsbach, near Frankfurt (Germany) and will report directly to the European eCommerce & Digital Marketing Director.
Main responsibilities:• Develop and execute effective marketing and paid search strategies using online channels and tools• Manage the German digital marketing budget in excess of EUR 1.5 million• Launch and optimize various PPC and other paid media marketing campaigns, incl. PPC Ads, Display,
remarketing, PLA, affi liate networks• Manage and monitor search platform accounts (e.g. Google AdWords, Bing)• Be involved in keyword selection and audience targeting• Oversee advertising budgets and adjust bids to drive traffi c, revenue and increased ROI• Track KPIs to assess performance and pinpoint issues• Produce management reports (e.g. dashboards)• Write impactful and concise copy for adverts• Suggest and develop new campaigns across multiple channels• Keep abreast of PPC and SEM trends• Partner with eCommerce and SEO teams to ensure that landing pages and keyword strategies are
aligned, optimized and relevant to paid media campaigns and exchange valuable learnings
Your profi le:• Digital marketing expert with a Bachelor‘s / Master‘s degree or equivalent education• Minimum of 3 years Digital / Online Marketing expertise – B2B experience preferred• Hands-on experience across all online marketing channels, especially in the execution of PPC and other
paid media marketing campaigns (PPC, PLA, Display, and Affi liates)• Ability to develop and execute marketing strategies using online channels and tools – understanding of
bid management solutions (such as Marin, Kenshoo or Doubleclick) an advantage • Detailed understanding of Google Analytics and Adwords• Strong Microsoft Offi ce skills, combined with Google Enterprise / Docs an advantage• Demonstrable results in improving marketing ROI• Excellent marketer with strong communication skills – comfortable in collaborating with business repre-
sentatives, partners, and agencies to create new opportunities• Demonstrable ability to work in a results orientated environment with a focus on achieving KPIs• Understanding of differences between media channels from a planning/buying perspective• Ability to think creatively about innovative marketing with a strong interest in the future of digital marketing
Our benefi ts:• We are a growth-oriented international company with appealing conditions• We maintain an open and honest working atmosphere and attach great importance to a good team
atmosphere• We offer you an interesting fi eld of activity, perspective and freedom for self-responsible action• An attractive compensation with capital forming benefi ts is one of our standards, just like an extensive
induction phase
Since 1956, Seton has been providing quality signs, labels and solutions for safer workplaces. We offer more than 115,000 products – both online and in our print catalogs – which help increase workplace safety and compliance for our millions of customers around the globe. Our friendly customer service representatives are solution providers with the knowledge and experience to assist you with ordering, product specifi cations, made-to-order product guidance, regulatory compliance advice and more. Today, Seton is a division of the Brady corporation, an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Learn more at: www.seton.com and www.bradycorp.com.
If we have aroused your curiosity and interest, we are looking forward to getting to know you!
Please apply with your complete application in English including your salary expectations and your earliest start date by sending it to: [email protected]
For any questions on the position, please contact:Julia Losse, Junior HR [email protected]
www.seton.comwww.bradyeurope.com
