Search Engine Optimization

&

Website Enhancement

Objectives – Err Houston, I see the summit!

• Create recall for the portal in its target demographic

• Drive traffic to website

• Ensure search engine popularity of website

• Create relevance of website for related search terms on

search engines as well as across the web

• Increase sales and conversion ratios on the site

• Continuously enhance the end-user experience on the

website

Phase One – Head on Shoulders and Feet on Ground

• Complete product listings and other pertinent information on the

website

• On-site Search Engine Optimization

• Content Modification & Refinement to suit targeted keywords

• Monitor and analyze current

– User trends

– Page view trends

– Keyword trends

– Entry & Exit patterns

• Create an integrated blog on the website

Phase Two – Shape Up OR Ship Out!

• Track and increase Search Engine Rankings for selected keywords

• Decrease crawler error rate

• Off-site SEO

– Backlinks

– Acceleration of link popularity

– Directory Submissions

– DMOZ submissions

– Sitemaps

• Articles

– Creation of PR articles

– Submission / Spread of same on web

Phase Three – Time to Bring Home the Bacon

• Increase traffic to the website my running push-pump SEM

campaigns

• Make User Interface changes / perform UI tests and increase

overall conversion ratio

• Create new modules on website to engage customers on the

website

Phase Four – I’ve Eaten, Now time for Dessert!

• Create new ways to drive traffic and boost sales such as

– Contests on the website

– Off site awareness

– Strategic tie-ups with other websites

• API development and pushing to new channels such as:

– Mobile (WAP Site)

– Mobile Apps for Smart phones (m-commerce)

– Google Product Holdings

– Wordpress plugin (affiliate program for contextual reviews, links

and sales)

Thank you

Contact

Vishal Chhatani : vishal@genii.in / 9820957123

Varun Vohra : varun@genii.in / 9820994282