Search Engine Optimization Vs Pay Per Click Internet Marketing by Brian Clark

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This topic is such a highly debated topic, I remember a recent forum that I visited, the thread numbered in the hundreds and several times

there were people who argued back and forth. Instead of going on about which one is better or be biased, I'm going to give you my

experience and pro's and con's of both.

Seo Pros

The great thing about SEO is that it is FREE, of course but with that being said it does take time for you to rank in Google if your website does not have any authority or type of backlink power, but the good thing is that if you know how to make your website useful you won't have to do much back linking, and people will link naturally to your website.Another positive is that you don't have to worry about having a good ROI ( return on investment)or having to deal with all of the pressure of managing a pay per click marketing campaign.

Seo Cons

The bad thing about SEO as mentioned earlier is that you have to take your time when setting everything up and getting indexed into Google's first page listings. You are at Google's mercy, and if there is a change in their system you may loose the majority of the traffic and sales that you are receiving.

Overall

Overall, SEO has its ups and downs but you can't beat free traffic when you can receive it. If you know what you are doing you can setup a targeted website and absolutely crush it. I highly recommend checking out my video series on this type of traffic by clicking here

Pay per click prosThe best thing about pay per click is that there are so many ways that you can be successful, and successful very fast. If you don't like building your back links and you want to get a campaign up quick pay per click is for you.

Pay per click consBe warned if you don't know what your are doing you will loose a ton of money. But the good thing is that you can learn from you mistakes and become better and better. It also takes time to manage your pay per click campaign and tweek and change things for profitability. It can be a lot of pressure to turn a profit in the beginning, but don't give up, a lot of times when you give up you will turn a profit!

OverallWhen I have the chance, this is my main method and strategy of testing before I decide to promote anything. The best thing is that you test very quickly for cheap. Check out my blog post for pay per click engines here

ConclusionI highly recommend you use both of these methods, I know what you may be thinking, that is way to much to learn, but it is worth it to be able to test right off the bat before you build a whole website and try to optimize your website for SEO. The good thing is that I'm

going to be going into detail on how you can do this.Stay tuned....

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