SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies
Search Engine Optimization (SEO) Process in a Nutshell
-
Upload
nadinivallem -
Category
Business
-
view
980 -
download
0
description
Transcript of Search Engine Optimization (SEO) Process in a Nutshell
![Page 1: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/1.jpg)
![Page 2: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/2.jpg)
Search Engine Optimization (SEO) is not a difficult task, nor do you need great skill set to comprehend the guidelines and techniques employed in the process.
![Page 3: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/3.jpg)
All you have to do is follow a great precision in executing the techniques, and then see your site advancing on the search engines and traffic flowing to it.
![Page 4: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/4.jpg)
The entire search engine optimization (SEO) process can be divided into two phases – On-page optimization and Off-page optimization.
![Page 5: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/5.jpg)
When working on the on-page optimization, you have to strictly adhere to the guidelines laid by the search engines.
![Page 6: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/6.jpg)
The following are the important areas into which you have to carefully examine and work:
![Page 7: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/7.jpg)
The right keyword research.
![Page 8: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/8.jpg)
Good website analysis
![Page 9: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/9.jpg)
Competitor analysis
![Page 10: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/10.jpg)
Relevant, good and pure content on the web pages with a right density of relevant keywords.
![Page 11: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/11.jpg)
Precise title, description and tags for each web page.
![Page 12: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/12.jpg)
Proper arrangement of web pages
![Page 13: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/13.jpg)
Easy Navigation
![Page 14: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/14.jpg)
XML site map creation
![Page 15: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/15.jpg)
Similarly, when working on the off-page optimization, you can follow several techniques. Some of the very important techniques are as follows:
![Page 16: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/16.jpg)
Submitting the URL of your website to search engines.
![Page 17: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/17.jpg)
Submission to relevant web directories.
![Page 18: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/18.jpg)
Online press releases.
![Page 19: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/19.jpg)
Article submission.
![Page 20: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/20.jpg)
Blog posting and commenting.
![Page 21: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/21.jpg)
Forum creation and commenting.
![Page 22: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/22.jpg)
Video posting.
![Page 23: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/23.jpg)
Photo marketing.
![Page 24: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/24.jpg)
Power Point Presentations.
![Page 25: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/25.jpg)
Social Book Marking.
![Page 26: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/26.jpg)
RSS Feed submissions.
![Page 27: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/27.jpg)
Pod Casting.
![Page 28: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/28.jpg)
E-books.
![Page 29: Search Engine Optimization (SEO) Process in a Nutshell](https://reader036.fdocuments.us/reader036/viewer/2022081514/55540cbdb4c90544428b53ce/html5/thumbnails/29.jpg)
Community creation and management on social networking sites.