Search Engine Optimization: My Life With Spiders
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Transcript of Search Engine Optimization: My Life With Spiders
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Search Engine Optimization: My Life With Spiders
Robert Rhyne ArmstrongSTC Senior Member Atlanta Chapter President Flickr: jeffsmallwood
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Search Engine Optimization(SEO)
Manipulating content, anchor text , information architecture and design to attract and influence web crawlers.
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In other words…
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Spiders!
Flickr: Jasmic
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Relax. These spiders are good.
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Sneaky, but good.
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Flickr: Jasmic
I’m hungry.
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They want your content.
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Crawl. Index. Rank.
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Math is hard.
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So?
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Eww.
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There’s always a catch.
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Eat me.
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• Stale content• Poorly designed links• Bad use of CSS• No inbound links• Bad titles• Bad URL structure• META-tag stuffing• Not using title and/or alt text
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Well crafted links
Click here for more! = Bad
More cures for Arachniphobia = Good
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Strong keyword density
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Proper titles
Keyword : Company Name
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Inbound links
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Proper URL structure
No spaces or _
Use the –
Limit the layers
Dadasaur.us/the-kids/hi-there
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Good CSS design
Tip: On Firefox, try View > Page Style > No Style
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Strong, fresh content.
Always keep your keywords in mind!
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Title and alt text on everything.
<a href=“../family/kids.php” title=“Well behaved children”>See my well-behaved children</a>
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Flickr: Jasmic
Yum!
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Use analytics and try new things.
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Let’s talk about you.
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Idea: Create a landing page for a specific problem or application function.
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Idea: Expose all or some of your documentation through an SEO-friendly CMS like WordPress.
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Idea: Freelance as a web content writer.
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seomoz.org
copyblogger.com
googlewebmastercentral.blogspot.com
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That’s it!