Search Engine Optimization, Keywords and Sales Funnel - RIMC
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Search Engine Optimization, Keywords and Sales Funnel
Barbara C. CollCEO, WebMama.com
Need to capture the attention of everyone regardless of where they are searching, how they are searching and where they are in the buying cycle.
Who offers the service/product I am looking for?
Can I get a free evaluation/trial/sampl
e?
I already know what I am looking for but I
can’t find it.
What kinds of ratings
have people given this
company/product/servic
e?
What is the price of this product and can I get it
cheaper?
Give me information
now!
Website Optimization is Providing Relevant and Appealing Content
Content for EducationFor initial researchers
Category ownership
Broad information seekers
Category / industry keywords
Count the category keywords HP optimizes for.
Virtualization has its own directory and multiple sections covering ‘what, why and who’
Content for Product Space
For comparison shoppers
For familiars of the industry
Very qualified for follow-up
Product related (non-brand) keywords
Video Content on
YouTube about Virtual
Machines. Found
through search and
on the VMware YouTube channel.
Content for Brand Product Names
For serious leads
For current users (upgrade, cross-sell)
For new groups in current customers
For people who know what they want
Product related keywords with brand
Iam dog food for older dogs
Sometimes the searcher has no idea where they are in the buying/sales funnel. You need to be at every possible spot, and you need to have relevant appealing content at that spot.
Get VisibleDominate the Search Results
Barbara C. Coll, CEOWebMama.com Inc.
webmama.comblog.webmama.com
Twitter: @webmama