Search Engine Optimization courses in ghaziabad, Search engine Optimization training in Ghaziabad
Search engine optimization crash course
description
Transcript of Search engine optimization crash course
Search&Engine&Op+miza+on
crash&courseArtem&Daniliants&/&LumoLink
Who$am$I?Marke&ng)nerd)with)passion)for)web)
technology
Who$are$we?Interac(ve*online*marke(ng*agency*opera(ng*in*Finland*and*Russia
The$Pareto$principleAlso%known%as%the%80–20%rule%states%that,%for%many%events,%roughly%80%%of%the%effects%come%from%20%%of%the%
causes
I"want"to"show"you"that"20%"when"it"comes"to"SEO
What%affects%search%results?
Query&type
Is#this#query#about#a#film#or#a#company?
Your%loca)on
Searching*for*"hotel"*yields*
different*results*in*Moscow*and*in*
Helsinki
Authorship
Backlinks)play)a)huge)role)in)establishing)authorship
Your%social%graph
Personalised+search+results+based+on+your+
friend's+behaviour
Your%profile
Your%se(ngs%such%as%language
Your%previous%behaviourDid$you$click$on$this$search$result$
before?
What%is%SEO?
Goal%of%search%engine%op0miza0on%is%to%get%high%quality(traffic%from%search(
engines
Search!engine!op'miza'onWe#want#to#provide#best#result#for#a#
specific#search#query
Search!engine!op)miza)onWe#want#to#tune#our#results#for#an#ever#changing#search#algorithm
Search!engine!op#miza#onOp#miza#on*is*ongoing*process
Black&and&white&hatIt's%not%really%about%apparel
Why$SEO?
Great&return&on&investment
In#most#cases
Long%termKeeps%bringing%you%clients%for%a%very%long%
4me
Easy%to%get%startedHard%to%master
Always'evolvingThere%are%always%new%opportuni1es
Key$factors$in$search$engine$op1miza1on
Content• Ar$cles
• Files
• Videos
• Music0file
• Presenta$ons
Technical)factors• How%well%does%your%site%work?
• How%fast%is%it?
• How%is%your%meta%data?
Authority• Backlinks
• Authorship
User%experience• Bounce(rate
• Average(/me(on(site
• Naviga/on
Search'engine'op-miza-on'as'a'process
#1#Research#your#niche
Google&AdWords&keyword&planner
h"ps://adwords.google.com/KeywordPlanner
#2#Create#op+mized#content
Basics&of&crea+ng&op+mized&content
• Focus'on'few'keywords'found'in'Google'AdWords'keyword'planner
• Optmize'at'the'very'least'content's'?tle'and'descrip?on'around'keywords'selected
• Many'open'source'content'management'systems'provide'free'tools'that'help'you'op?mize'your'website
• For'example'Wordpress'SEO'plugin'for'Wordpress
#3#Get#exposure#(links,#shares..)
#4#Analyze#results
#5#Repeat#forever#!
Learn&more• Webmaster*Academy
• Beginners*guide*to*SEO
• Search*engine*op:miza:on*starter*guide
Thank&you!Get$in$touch
!/@artemd
!/artem.daniliants
!/in/artemdaniliants
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