PRESENTED BY:

SHUBHAM RASTOGI B.TECH ( 6TH SEMESTER )

ROLL NO. 1231110020 BRANCH: COMPUTER SCIENCE

Search Engine Optimization

Introduction

Search Engine Optimization (SEO)

Promote Websites

SEO Copywriting

Rank well in Search Engine Results

Control Traffic

How Search Engine Works

Why SEO?

About 80% of internet user begins their sessions with search engines.

About 55% of online purchases are made on the sites found through the search engine.

What is a Search Engine?

Search Engine is a tool that enables users to locate information on the World Wide Web.

Uses keywords entered by the users to find Web sites which contain the information sought.

Major Search Engines are: Google , Yahoo, MSN , AOL, AltaVista etc.

Some Popular Search Engines

How the Search Engine Works?

Crawler (Spider or Googlebot)

Indexing

Processing

Calculating Relevancy

Retrieving Results

Search Engine Rank

A page ranking is measured by the position of the web pages displayed in the search engine results.

Ways of Optimization

On-Page Search Engine Optimization (SEO)

Off-Page Search Engine Optimization(SEO)

SEO Techniques

White Hat SEO

Black Hat SEO

SEO Building Blocks

Keywords

Title Tag

Meta description Tag

Meta keywords Tag

Alt Tag

Indexing

Domain Name Strategies

Linking Strategies

SEO – What is Not Recommended?

Flash and shockwave ,

Image only sites ,

Image maps (Do not use them on your home page or critical pages. ),

Frames - only one page can be titled (titling is critical in search rankings),

If the spider cannot read the complete page (because of the frames), it will not be indexed properly.

Misspellings,JavaScript or HTML errors (validate your code) ,

PDF files - the pages must be interpreted into HTML and can lose much of their content,

Drop down menus (Make sure you have a Sitemap).