DEPARTMENT OF ELECTRONICS AND COMMUNICATION ENGINEERING

by

B. Ajay Vardhan(11131A0411)

Presentationon

SEARCH ENGINE OPTIMIZATION

CONTENTS SEARCH ENGINE DEFINITION and SERVICES SEAECH ENGINE OPTIMIZATION (SEO) SEO SERVICES WORKING OF SEARCH ENGINE WHITE HAT SEO BLACK HAT SEO ADVANTAGES CONCLUSION

SEARCH ENGINE DEFINITIONWeb sites or software that search the Internet for

documents that contain a key word, phrase, or subjectthat is specified by the user to the search engine

Each engine has its own method of searching forinformation

SEARCH ENGINE SERVICESBlack hat SEO is more frequently used by those who

are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site

Typical search engine services will include search engine optimization (SEO) services and search engine marketing (SEM) services as well as website promotion and website optimization services

SEO DEFINITION SEO is short for search engine optimization

or search engine optimizer

Search engine optimization is a methodology of strategies,techniques and tactics used to increase the amount ofvisitors to a website by obtaining a high-rankingplacement in the search results page of a searchengine (SERP) -- including Google, Bing, Yahoo and othersearch engines

SEO SERVICES An SEO service provider utilizes the practice of search

engine optimization to increase the amount of visitors toa Web site by obtaining high-ranking placements in thesearch results page of search engines (SERP)

SEO service providers offer a wide range of packages andoptions for search engine optimization, ranging from one-time fees for smaller sites to monthly subscriptions forongoing SEO efforts and support

WORKING OF SEARCH ENGINESearch engines have two main components

Crawler (Bot, spider)

Fetches information from web pages

Algorithm

Determine relevancy by considering content

on the web page.

WHITE HAT SEO In search engine optimization (SEO) terminology, white hat

SEO refers to the usage of optimization strategies,techniques and tactics that focus on a human audienceopposed to search engines and completely follows searchengine rules and policies

White Hat SEO is more frequently used by those whointend to make a long-term investment on their website

Also called Ethical SEO.

BLACK HAT SEOIn search engine optimization (SEO) terminology, black hat

SEO refers to the use of aggressive SEO strategies, techniquesand tactics that focus only on search engines and not ahuman audience, and usually does not obey search enginesguidelines.

Black hat SEO is more frequently used by those who arelooking for a quick financial return on their Web site, ratherthan a long-term investment on their Web site

SEO TOOLS Similar Page CheckerSearch engines are known to penalize websites thatcontain duplicate / similar content. Your content could be similarto other websites on the Internet, or pages from within your ownwebsite could be similar to each other. This tool allows you todetermine the percentage of similarity between two pages

Keyword Density CheckerThis tool will crawl the specified URL, extract text as a searchengine would, remove common stop words and displays thedensity of your keywords

Search Engine Spider SimulatorThis tool simulates a search engine crawler by displaying thecontents of a webpage exactly how a search engine would seeit. It also displays the links that a search engine would follow(crawl) when it visits the webpage

Keyword Suggestions ToolThis tool will help you determine relevant and popularkeywords related to your website

ADVANTAGES

1. FREE TARGETED TRAFFIC

2. Superb ROI

3. COST EFFECTIVENESS

4. BETTER USABILITY

5. HIGHER SALES

CONCLUSION

Crawler-friendly site will always be important

Universal search and real time search is going to be more of

a factor

Less commercial content to be found in organic search

results

THANK YOU