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Search Engine Optimization
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Search Engine Optimization Created by Pargev Ghazaryan Reviewed by Vladimir Soghoyan Ogma Applications
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SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought
Transcript of Search Engine Optimization
Search Engine Optimization
Created by Pargev GhazaryanReviewed by Vladimir SoghoyanOgma Applications
Search Engine
2
SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find websites which contain the information sought.
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User Preferences
94%3%2%
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Improving Product Rating
SEOPPCAnalyticsSocialLocalMobileVideoContentDevelopment
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Types of Google Results
Paid Ads
Earnedpositions 88%
12%
Earned positions are generally more trusted than the paid ads.
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YouTube Statistics
More than 1 billion unique users visit YouTube each month.
Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year.
100 hours of video are uploaded to YouTube every minute.
80% of YouTube traffic comes from outside the US.
YouTube is localized in 61 countries and across 61 languages.
Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year.
masha 100masha medved 85masha i medved 802014 75kargin 55erger 50vitamin 45mihran 40haykakan 40kino 40
Ogma Applications
martin shnorhavor qayl dziov +450% 2014 +300%shnorhavor +160% mihran +150% martin mkrtchyan
+140% mihran tsarukyan
+130% banakum +60% nor tari +60% tnpesa +60%
What do Armenians search on YouTube?
bala +200% bala bala +190%tata simonyan
+130% edgar +110% gangnam style
+80%pink +80% tata +80% kargin +70% kargin haxordum
+60%leps +60%
Last 30 days Last 12 months
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Google Web Search Statistics
Odnoklassniki 100 Youtube 100 Facebook 85 Google 75 Friv 65 Armenia 65 2014 60 Kino 60 Games 50 Igri 50
korac molorvac@ hayastanum +1,200%
qayl dziov +250% odin doma +180% 2014 +100% Gta +60% nor tari +60% tanki online +60% Friv +50% Kizi +50% odnoklassniki.ru +50%
Ogma Applications
Youtube 100Facebook 85Google 85Odnoklassniki 75Skachat 70Armenia 70Friv 60Games 55odnoklassniki.ru 55Kino 55
Last 30 days Last 12 months
harazat tshnamikino 2013 a10+500% vk+200% Qaxaqum +180% shamshyan +120% perevodchik +70% Gmail +60% odnoklassniki+50% tanki online +50%
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Facebook Statistics
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On Page FactorsPage TitleKeywords in ContentHeading Tags
Keyword ResearchHow do people search?Competition level2-4 word phrases
Link BuildingInternal ExternalAnchor Text
Improved RankingsBetter VisibilityIncreased TrafficMore Leads/Sales
SEO Recipe
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Optimize for Multi-Channels
• Facebook• Twitter• LinkedIn• Email• Offline, such as radio and TV ads
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Black Hat SEO vs WHITE Hat SEO
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White Hat SEO Techniques
Quality Content
Structural (Semantic) Mark Up and Separate Content from Presentation
Titles and Meta Data
Keyword Research and Effective Keyword Use
Quality Inbound Links
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Image Optimization
Keyword Research and Effective Keyword Use
Meta Description
Meta Keywords
Heading Elements <H1> <H2>
Title Tag
Internal Links
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Black Hat SEO
Black Hat SEO Tactics Keyword Stuffing Cloaking Doorway Pages Hidden Text or Links
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Keyword Stuffing
Keyword stuffing refers to adding keyword terms over and over again in content, Meta tags. This can adversely affect pages because, if caught, search engines will penalize a keyword stuffed site or completely remove it from the index. As a general rule, it is recommended that a keyword shouldn’t be repeated more than once in the Title tag, twice in the Description tag and not more than four times in the Meta Keywords tag.
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Cloaking
Cloaking refers to showing one page to the Search Engine and a different page to the human visitor.
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Doorway Pages
Doorway pages are optimized pages that pull in SE traffic, but this traffic is immediately redirected to a different page.
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Hidden Text and Links
Hidden text and links are easily spotted by search engines and are not beneficial to the website. Websites can be removed from the Google index for using this method of deception.
Hidden links suppose that the hidden text of a web page has a link in it.
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SEO Tools
http://www.luckyorange.com http://www.ghostrec.com
https://www.inspectlet.com
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Scroll Heatmap
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Click Heatmap
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Eye-tracking Heatmap
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Recently Recorded Sessions
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<script type="text/javascript">(function() {
var host = ("https:" == document.location.protocol ? "https://secure.eemt.se" : "http://www.eemt.se");document.write(unescape("%3Cscript src='" + host + "/gt/js/4079.js' type='text/javascript'%3E%3C/script%3E"));
})();</script>
How to Use Ghostrec
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Dashboard
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Heatmap
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Dashboard
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Visitors and Recordings
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Duration Report
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THANK YOU
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