Search engine optimization

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Search Engine Optimization & Online Marketing Tips Presented By : QualDev

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Transcript of Search engine optimization

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Search Engine Optimization &

Online Marketing Tips

Presented By : QualDev

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A web search engine is a software system that is designed to search for information on the World Wide Web.

What is a Search Engine ?

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Search engines have two major functions - crawling & building an index, and providing answers by calculating relevancy & serving results.

How To Search Engine Works ?

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Why is Search Engine Marketing Important ?

The main goal of search engine optimization is to increase the visibility of your website to Internet users and gain a greater volume of traffic. Generally, increasing a website's visibility is achieved through improved search engine rankings, such as reaching a higher spot on result pages for Google, Yahoo, and Bing. There are a number of ways a website owner can optimize their site to concur with search engine criterion and improve their rankings.

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Google - 41.6%

Yahoo - 31.5%

Search Engines Statistics

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Basic Tips & Optimization Techniques

Optimize Your Title Tags

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On

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Social Media Trends In 2014

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Page size

Title Tags

Description Tags

Alt Tags / Anchor Text

Keyword Proximity

Unique Non-Spammy Content

On Page Factors To Consider :

Outbound Links

Internal Link Structure

Navigation Coding

HTML or CSS Validation

CSS and Javascript

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Off Page Factors To Consider :

Directory Submission

Article Submission

Comment Posting

Classifieds Ads Submission

Rss Submission

Press Release Submission

Social Bookmarking Submission

Forum Posting

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SEO Tips To Improve Traffic To Your Website

Built Strong Web presence

Balance Keyword Density

Ensure to choose a keyword rich URL

Relevant anchor text while employing in any internal links

Meta and Title Tags for each page

Maintain freshness in website

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What is Social Network ?

A social network service focuses on building and reflecting social network or social relationship among

people.

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