Search Engine Optimization

Hazem TorabFounder & CEO, Enozom

Agenda

• What’s is SEO?• Why SEO?• Search Engines Market Share• Page Rank• Techniques – Inside Your Websites• Techniques – Outside Your Website• Techniques – Ongoing Optimization

What is SEO?

One of the most effective methods in internet

marketing, by making some activities inside and

outside your website to improve the visibility in

search engines

Why SEO?

• Unpaid traffic

• Continuous source of visitor

• 21% of traffic come from search engines

• Good image for your business

Search Engines Market Share

68%

14%

14%

3% 1%

GoogleBingYahooAskAOL

Page Rank

How to Optimize My Website?

Specify Your

Keywords

Re-phrase your text

Optimize your HTML

Eye Catchin

g

Build Your

Sitemap

Inside your website

Outside your website

Directories Submissio

n

Social Networking Websites

Let others link to you

Avoid Penalties

Ongoing optimization

Check Your Analytics

Check Webmaster

Tool

Add More Content

Rebuild Your Sitemap

Inside Your Website

Specify Your Keywords

Re-phrase your text

Optimize your HTML

Eye Catching

Build Your Sitemap

Specify Your Keywords

• Be Realistic and avoid choosing very

competitive keywords• Target all related keywords to your business

https://adwords.google.com/select/KeywordToolExternal

http://www.google.com/trends

Specify Your Keywords Cont.• Google Adwords Keyword Tool

https://adwords.google.com/select/KeywordToolExternal

Re-phrase Your Text

Before

In this article I am going to give tips about search engine optimization.

After

Search Engine Optimization (SEO) is one of the most important topics, in this

article I am going to write some SEO Tips and Tricks.

http://tools.seobook.com/general/keyword-density/

Re-phrase Your Text Cont.

USE ORIGINAL CONTENT, DON’T COPY AND PASTE

Optimize Your HTML

<Title>URL

<meta name="Description" content=“”/>

Optimize Your HTML cont.

• Use meta tags for description and keywords

• Use <H1> for the main keyword

• Use <b> and <u> for your keywords

• Use tooltips for images and links

Optimize Your HTML cont.

• Avoid using nested tags

• Put JS & CSS in separate files

• Check your links (avoid broken links)

• Use search engine friendly URLs

Eye Catching

On which are you going to click?

Build Your Sitemap

Sitemap Generator:

http://www.xml-sitemaps.com/

To Submit Sitemap:

http://www.google.com/webmasters/

Outside Your Website

Directories Submission

Social Networking

Websites

Let others link to you

Avoid Penalties

Directories Submission

• Before submitting your website make sure

that it’s 100% complete

• Submit it to DMOZ and general directories

• Find the suitable directories for your business

Social Networking Websites

Let Others Link to You

• Make RSS Feeds

• Write original and attractive content

• Make good relations with bloggers and other

site owners to talk about your site (Not Link

Exchange)

• Link to others websites

Avoid Penalties

• Don’t Copy & Paste Content

• Avoid broken links

• Don’t make hidden text

• Don’t increase the keyword density

• Don’t link to un-trusted websites

• Don’t duplicate content

Ongoing Optimization

Check Your Analytics

Check Webmaster

Tool

Add More Content

Rebuild Your Sitemap

Analytics

http://analytics.google.com

Webmaster Tool

http://www.google.com/webmasters/

Start Today

Thank You

http://www.facebook.com/Enozom

http://www.enozom.com

hazem.torab@enozom.com

http://twitter.com/HazemTorab