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Tina ArnoldiCoastal Community Foundation

Search Engine Optimization

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The Day Job tina@coastalcommunityfoundation.org

◦ 793-6036

The Evening Job tina@360internetstrategy.com

◦ 410-9320◦ Blog with helpful tips

Online Twitter: TinaArnoldi Linkedin: TinaArnoldi Slideshare: TinaArnoldi YouTube: TinaArnoldi

I’m pretty easy to find

The Fun Stuff• Pinterest: TinaArnoldi• UniqueAndHandmade.com

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SEO Intro Keywords

◦ Analytics On-site – (Briefly, this is for the techie)

◦ Page tags◦ A little bit of html

Link building◦ Don’t be sketchy

Content◦ Don’t be boring

Agenda

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Intent◦ Navigational◦ Informational ◦ Transactional

Short phrases

Blended search

Search 101 – What people do

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Crawling pages looking for content◦ Text-driven (they won’t see your pictures)

Indexing – storing for retrieval

Pushes out relevant results

Google still owns 2/3rd of the market

Search 101- What search engines do

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Page Rank◦ 0 – 10 – higher is better◦ Inbound links

Page Authority◦ 100 point scale – higher is better◦ Updated more often◦ Dependent more on content

A little voodoo

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Does your site come up in search results?

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Do a brand name search

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Site:sctechacademy.org

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Violated webmaster guidelines

Tell Google◦ http://www.google.com/submityourcontent/

Create a sitemap

Is your site only images?

Not seeing it

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Keywords

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People find you by typing keywords into their browser◦ Analytics

Customer-centric – stay away from lingo!◦ Charity◦ Nonprofit◦ Organization

Long-tail (less competition)◦ Nonprofit (lots of traffic but….)

After school programs (….higher conversion rate)

Keywords

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Sitemapdoc.com

Do you rank for your keywords?

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Google Adwords

WordTracker Microsoft adCenter

Keyword Tools

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Google Adwords

Keyword Tools

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MedBank.org

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Google Analytics

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Google Analytics

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Google Analytics – not your name

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On-pageA little html

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Speak HTML

<title> (topic)

Page Tags

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<h1> <alt> <meta description> <meta keywords>

Page Tags

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SEO Quake (for firefox)

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SEO Quake? Huh?

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Link BuildingRemember Page Rank?

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Quality over quantity

◦ Don’t beg

◦ Don’t buy

◦ Be relevant

Link Building

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MedBank.org – Traffic Travis

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Local

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People are searching with “where”◦ Volunteer Charleston◦ Food pantry Mount Pleasant

Chances are you’re already listed and it could be wrong

Why bother?

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Verify listing (or remove)

Complete profile

Relevant categories

Local Listings

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Google Plus (Places)

Yelp Bing Citysearch Yahoo local Yellow pages

Local Links Best of the web Hotfrog InsiderPages Guidestar Charity Navigator Superpages

GetListed.org

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Google Places

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Content

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Engaging Unique Serves a purpose Lists Negative

Content Use keywords (but don’t over-do

it)

References back to site Images Videos

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News Releases

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Not just your site

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Landing Pages

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WooRank.com

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Popular on social platforms?

How does it look on mobile?

Is there a sitemap?

Images?

At a glance: Woorank.com

Blog?

Headings?

Keywords?

Backlinks?

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At a glance: Woorank.com

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Wrapping up….

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Wow. This was great Tina. What parallel universe do you live in?

I can barely get my job done as it is. Do you seriously think I have time for this?

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The full slide deck will be posted on slideshare and….

Yes

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1. Keyword research ◦ Important for any content◦ Set up Google Analytics

2. Local listings ◦ Clean up existing ones

GetListed.org

You can read only this slide

3. Backlinks ◦ Who already likes you?◦ Opensiteexplorer.org

4. Audit existing content

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The Day Job tina@coastalcommunityfoundation.org

◦ 793-6036

The Evening Job tina@360internetstrategy.com

◦ 410-9320◦ Blog with helpful tips

Online Twitter: TinaArnoldi Linkedin: TinaArnoldi Slideshare: TinaArnoldi YouTube: TinaArnoldi

Again -I’m pretty easy to find

The Fun Stuff• Pinterest: TinaArnoldi• UniqueAndHandmade.com