Search Engine Optimization

INDEX1.Search Engine2.How Do Search Engines Work3.Search Engine Optimizing4.On-Page SEO

a. Keyword researchb. How to get the Keywordc. Short Tail Vs Long Tail Keywordsd. Web Structure Mininge.W3C Validationf. Meta Title Tagg. Image and Video Optimizationh. Sitemap

5.Dofollow and Nofollow Links 6.Off-Page SEO

a. Directory submission b. Social Bookmarking c. Blog Submissiond. Article Submissione. Social Networking

7.Site Maintenance8.Conclusion

Search EngineAn internet-based tool that searches an index of documents

for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.

Popular Search Engines

How Do Search Engines Work•Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content

•Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time)

•Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors

Search Engine Optimizing

•The strategic manipulation of a Web site to improve the likelihood of being selected for a top ranking in search engines, with an ultimate goal of incremental traffic to the Web site and increased revenues.

•The process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.

On-Page SEO

The on-page effort carried on your website. They consider key issues to make the website search engine friendly. Our team finds out the effort and task required in terms of both logical and search engine perspective.

On-Page Activities Include:

•Keyword Research•Web Structure•W3C Validation•Meta/Title Tag•Image/Video Optimization•Site map Creation

Keyword research

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms.

How to get the Keyword 

The Google Keyword Planner is a powerful tool in the SEO

Short Tail Vs Long Tail KeywordsShort Tail Keywords

A short tail keyword is usually 1-2 word phrases. Since the keyword is so short, that means that the keyword is going to much more generic than a long tail keyword.

In SEO, a short tail keyword is usually much harder to rank for in the search engines. That’s because the term is used so widely all across the internet, that it’s difficult for the search engines, like Google, to understand which pages should rank.

Long Tail KeywordsA long tail keyword is consisting of 3+ word phrases. Since

these keywords are much longer, that means they are going to be much more specific versus short tail keywords.

In SEO, a long tail keyword is almost always easier to rank for in the search engines, like Google. That’s because long tail keywords are so specific, that there are much less people using the exact terms in their content.

Web Structure Mining Web structure mining is to generate structural summary

about the Web site and Web page. Technically, Web content mining mainly focuses on the structure of inner-document, while Web structure mining tries to discover the link structure of the hyperlinks at the inter-document level.

W3C Validation W3C Validation tools, validates Html or XHTML markup code

with international web standards. It helps you to determine possible errors in markup code that may cause confusion for search engine and results into slow or no search engine crawling. Correctly coded html will push your website into higher search engine rankings. It's one of the quality factors used by search engine like Google.

Meta Title Tag

The Meta title is the HTML code that specifies the title of a certain web page. It appears at the top left corner of your browser when you visit a web page. In coding, the Meta title is embedded at the header of a web page, above the Meta description and Meta keywords tags.

Meta Title Tag

Image and Video Optimization

Universal search displays have become an ever-growing part of the organic search results. Images and videos are the most prominently displayed results in Google’s vertical searches, and are therefore a powerful tool to attract the users’ attention. But as a side effect result, organic search results are crowded out and enjoy reduced visibility as compared to the images and videos.

Image and Video Optimization

Sitemap

A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Google robots read this file to more intelligently crawl your site.

Sitemap

Dofollow and Nofollow Links •Dofollow Link is a hyperlink that is able to tell all search engines to pass along it’s page rank influence to an outbound link.

•If you will use or get do follow links then search engines will count your link in the eyes of search engines as backlink for your site and you get some value for site ranking.•Example,Dofollow Link= < a href=”http://www.abc.com”>hello</a>

•Nofollow Link is a hyperlink that removes the ability to pass on its page rank status to other sites.•Nofollow are for not crawling a link by search engine that influence the ranking of a particular website in search engines.•Example,Nofollow Link=<a href=”http://www.abc.com”rel=”nofollow”>hello</a>

Nofollow Links

Dofollow Link

Off-Page SEOOff-Page SEO is the important part of the search strategy in

order to raise your ranking and also to main the position continuously. It helps to increase the visibility and to drive the traffic on the website from the potential visitors. It is a time consuming process but provides continual and positive results if it is done with ethical approach. In the long run it provides positive enquiry with excellent conversion ratio to our clients and that is something which makes us the best SEO Off-Page activities include:

OFF-Page Activities Include:

•Directory Submission•Social Bookmarking•Blog Submission•Article Submission•Social Networking

Directory submission

Directory submission refers to the process of adding your website to a web directory. The directory submission process involves submitting your website URL along with other details of your website to the most appropriate category.

Social Bookmarking

Social Bookmarking is a method or idea of getting valuable back links. A place where one can actually store or post your website link or deep links (not on all sites) and give users detail information about your website. There are many visitors who visit this social bookmarking sites to search the information. Keyword (aka Tags) needs to be specified to categorize your bookmark.

Blog Submission

Blog directories serve the same purpose as web directories, but the difference is that you want to submit your blog in right appropriate categories. The number of quality back links increases for your blog from blog directories the importance of your blog site also increased.

Article Submission

Article submission brings about numerous benefits to your website. You will be able to attract loads of traffic to your website through article submissions. One of the reasons why article submission is still a popular strategy is the fact that it is a content oriented strategy. This strategy will help you impress Google. It is a known fact that Google is a very content oriented search engine. The links you build through article submissions are natural links. These links will go a long way in boosting your website’s ranking in Google search results.

Social Networking

Social networking can provide opportunities for new relationships as well as strengthening existing relationships, whether your kids’ friends are close to home or across the world. It’s important to be vigilant when your kids are getting involved in online social networking, but it’s also good to encourage positive relationships through various avenues, including the Internet.

Site MaintenanceSEO maintenance keeps your site in compliance with the

practices we recommend in our Keyword Research, Website Review, and Competitive Analysis services. Every month, we will do the following:

•Keyword research: We will review the keyword phrases your site is optimized for, and provide you with information about their search volume tracked over a period of time.

•Website review: We will monitor your site for new content added each month and ensure that coding practices are correct, and that

your keyword phrases are being used effectively in the new content.

•Competitive analysis: We will keep track of your competition and provide you with specific recommendations about how to stay on top in the SERPs.

Site Maintenance

Conclusion

•Understand the basics of how search engines rate sites•Use proper keywords and phrases throughout the Web site•Avoid giving the appearance of spamming the search engines•Write all text for real people, not just for search engines•Use well-formed alternate attributes on images•Make sure that the necessary meta tags (and title tag) are installed in the head of each Web page•Have good incoming links to establish popularity•Make sure the Web site is regularly updated so that the content is fresh

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