Search Engine Optimization

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Your website and its Promotion

description

Small slide show prepared for Information Technologies Digitec Forum to be held in Yerevan, Armenia on June 19-20

Transcript of Search Engine Optimization

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Your websiteand itsPromotion

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Contents

Search Engines Keywords Website Structure Crucial Factors Preparation of Website Materials Case Study Conclusion

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Latest Stats

World Population: 6,789,264,034 20% uses internet: 1,596,270,108 Daily Searches: 213,000,000 Number of websites (2008):

185,497,213

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Advertisement

SearchResults

SEO

SEM

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Keywords

Find out the keywords that are mostly searched for with the help of Google AdWords Tool, which shows you the ranking of the specified keyword(s)

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Example

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TextText Links

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Text links

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Crucial Factors

Integrate an analytical system, like: Google Analytics, Stat Counter or Mon.itor.us, on all pages

Make sure that the website is placed on a server which is provided with fast and available internet

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Website Interface

Nice Design Available Links Order Form Tel. Number Offers

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Preparation of Materials

Make the website information strict, clear, and use keywords

Update the website’s information, or add news at least once every three days

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Renew your website with fresh video and audio materials

Insert images, create interactive galleries

Offer advice to people in your business sphere

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Social Media

Twitter LinkedIn Picasa / flickr YouTube Facebook SlideShare

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Stats

83% of the Internet population (ages 13 - 54) participates in "social media"

88% of marketers in a recent survey say they are now using some form of social media to market their business

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Case Study

InterMedia WebWorks Keyword: Web Design Boston Google Results: 25,900,000 Positioning

5th place for local business search 6th place for search results

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Benefits

People saw the company on first page of Google, looked for it in their business groups (like LinkedIn) and contacted

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Conclusion

First of all, your needs must be identified

Next, it is necessary to make your site map with the required functionality

Point the essential requirements Request for price from the website

development companies

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About us

e-Works focuses on web design and development services, and pays a special attention on SEO and Internet Marketing

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Our Partners

We work with such big companies as:

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This presentation may be downloaded from the following website:http://www.slideshare.net/webdesignstudio

Or, from our blog:http://blog.e-works.am

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Thanks for your attention

www.e-works.am