On Page SEOSearch Engine Optimization

https://www.youtube.com/user/rankyaseoservices

brought to you by http://www.rankya.com/seo/index.html

Building Blocks of Search Engine Optimization

Before you embark on search engine optimizing your landing pages, sit back and first iden-tify the likely keywords your potential customers will search Google with. Because at the heart of SEO “Search Engine Optimization” lies the keywords which are related to your online industry.

Everything you do revolves around your ability to select keywords properly. Because that is what Google search engine does, Googlebot (Google search engine spider) crawls the inter-net; it indexes keywords mapping them to web documents (attaches date stamp, and also URL’s (Uniform Resource Locater))

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It matters not which landing page your visitors land on, you have to use keywords to communicate with them.Google search engine isn’t smart like many people think, it must rely on text (words) to determine what the web page is all about.

Building Blocks of Search Engine Optimization

When Google visits a particular web document, it first requests the URL, and then it looks at robots.txt file to see what it is allowed to crawl and what it isn’t allowed to crawl.

Creating a text file and naming it as robots.txt file and uploading this to your server is the first step to start working with Google search engine. Within this robots.txt file, you can and should specify the URL of your sitemap.xml

User-agent: GooglebotDisallow: User-agent: *Disallow:

Sitemap: URL to your sitemap.xml

robots.txt

You Can Use Microsoft Notepad to create this basic text �le and upload it to the rootfolder in your hosting account.This example basically tells the user-agents:

“hey user-agents, I allow you to crawl my entire website”

Include the URL to your sitemap, then, you are telling them to go and fetch the sitemap next.Example:

Sitemap: http://www.rankya.com/sitemap.xml

Sample Keyword: “google search engine optimisation services”

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“SEO copywriting is more than what others may have told you, because this guy really knows what he is talking about when it comes Google optimization”

Use Original Images/VideosThat Communicate Emotionally

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OnPageSEO

IsSimple

SEO & Conversion Optimization are the Same Thing

Communicate your message as if your visitor is in front of you & you are a having conversation, be direct, urgent, speak your mind.

Your font sizes should be minimum 16px (use relative font sizes), underline hyperlinks only (use color blue for hyperlinks)

Separate your content in blocks. Have just enough white space so that the focus of your visitor doesn’t break, but have white space. Don’t use internal links for the sake of SEO, use internal links only to direct your visitors to where you want them to go next on your website.

Use Original Images/VideosThat Communicate Emotionally

<title>Keyword Rich + Call to Action for Higher CTR</title>

Grab the Attention of Your Visitor -- Blend Keywords -- Be Di�erent

Navigation Structure That is Visible & Easy to Locate Throughout Your Entire Website

Use Contrasting Colors to Guide & Direct Attention

Use Large Buttons with Bright Colors for CTADon’t Try to Sell -- Inform Your Visitors

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Be Yourself

ReferencesLearn more about XML Sitemaps here: http://www.sitemaps.org/

Learn more about keyword research visit: https://support.google.com/adwords/answer/2999770

Learn more about robots file here: https://support.google.com/webmasters/answer/156449

Find out if you need an SEO here: https://support.google.com/webmasters/answer/35291

Need search engine optimization consultation for your site? You can hire an SEO expert here: http://www.rankya.com.au/seo_specialist.html

If you want to learn about how to do your own SEO visit: https://www.youtube.com/user/rankyaseoservices

Thank you for learning with me, and thank you for sharing this search engine optimization related PDF document.