Search Engine Optimization

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What is Search Engine

Optimization?

• Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results.

• The higher your company's website ranks on Search Engine Result Page (SERP), the more searchers will visit your site.

• As a marketing strategy for increasing site's relevance, SEO consultants consider how search algorithms work and what people search for.

• A SEO process may involve a site's coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website.

• If your company's website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines.

• Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.

Search Engine Optimization as a Marketing Strategy for Businesses

• So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company's website is to drive targeted traffic to it.

• Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results.

• Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increases the number of searchers who will visit your site.

• A successful online marketing campaign may usually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and persuade site visitors take action either through enquiries or online sales, setting up analytic programs to allow site owners to measure their successes and improving a site's conversion rate.

Benefits of SEO for Businesses

• Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue.

• The following is a list of benefits that businesses can get from SEO:

• Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.

• Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.

• Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week - without stopping.

• Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.

• Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.

• More value for dollars. Once your company's website has achieved high organic rankings for various key phrases, you will not have to pay for each visit.

• Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.

Keyword Research - The Key Factor to Successful SEO

Implementation

• Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day.

• Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.

• Choosing the right keywords is the real beginning of any SEO effort.

• After you have determined the right set of keywords to target, you can start the work of search engine optimization.

Why do you need to outsource SEO?

• SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done.

• Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.

• Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department.

• This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.

Thank You• Call (416) 900-1047 for Free SEO

Analysis

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