Search Engine Optimization courses in ghaziabad, Search engine Optimization training in Ghaziabad
Search engine optimization
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ANAND.K ASWINMENAKA JITHENDAR.S
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People who work on their own site or clients sites to boost their rankings in search engines. Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. White Hat SEO is a practice used to improve search performance that is in line with terms and conditions of a search engine Quality Content Use Structural (Semantic) Mark Up and Separate Content from Presentation Titles and Meta Data Keyword Research and Effective Keyword Use Quality Inbound Links Black hat SEO is a practice that increases a page's rank in search engines through means that violate the search engines' terms of service. Hidden Content Meta Keyword Stuffing Doorway or Gateway Pages GOOGLE PENALIZES a traffic drop or a rankings drop you lost traffic due to a particular set of keywords links were removed.
Transcript of Search engine optimization
ANAND.KASWINMENAKA
JITHENDAR.S
SEO
• SEO-SEARCH ENGINE OPTIMIZATION• People who work on their own site or clients
sites to boost their rankings in search engines.• Search Engine Optimization is the process of
improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
WHITE HAT SEO
• White Hat SEO is a practice used to improve search performance that is in line with terms and conditions of a search engine
White Hat SEO Techniques
• Quality Content• Use Structural (Semantic) Mark Up and
Separate Content from Presentation• Titles and Meta Data• Keyword Research and Effective Keyword Use• Quality Inbound Links
BLACK HAT SEO
• The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats
• Black hat SEO is a practice that increases a page's rank in search engines through means that violate the search engines' terms of service.
Black Hat SEO Techniques• Hidden Content:
One way of doing this is by using comment tags.(<! Comment Tag >)
noscript>Your browser does not support JavaScript!</noscript> • Meta Keyword Stuffing
<meta name=”description” content=”MadeUp restaurant website is the best MadeUp restaurant website, our restaurant is better than any restaurant,great restaurant,best food restaurant,visit our restaurant” />• Doorway or Gateway Pages
GOOGLE PENALIZES
• The Disavow tool• a traffic drop or a rankings drop• you lost traffic due to a particular set of
keywords• links were removed.• BMW• BeatThatQuote.com
Link popularity
• use link popularity in its algorithm when determining where your Web site is listed in its SERP.
• parameters and ranking signals that are taken into account are:Domain & Page AuthorityLink Quantity and QualityPageRankWuzzRank & Social Media PopularityOn-page Optimization & Keyword OptimizationOther useful information are also available such as Traffic
data, Load Time & Speed, Website Size, Domain Age and more
LINKING STRATEGIES
• Guest posting• Creating infographics• Building link over mails• Creating viral content
INCREASE TRAFFIC AND INBOUND LINKS
• Offer Compelling Content• Articles and Press Releases• Get Involved With Similar Blogs and Forums• Link Bait• Social Media• Purchase Ad Links
