Search engine optimization 2.0

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HOW TO IDENTIFY FUTURE PROOF OPEN SOURCE PROJECTS Henry Huang 09.2013

description

Search engines are biased, it's time we take control back.

Transcript of Search engine optimization 2.0

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HOW TOIDENTIFY

FUTURE PROOFOPEN SOURCE PROJECTS

Henry Huang09.2013

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In the Old Days

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Anyone Remember

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Classified Information

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Content Indexing

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GOOGLE CAN ANSWER

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Do Math1+1=2

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Convert Units

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Help You Thinkwith

Realtime Results

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Help You Shop

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EVEN THIS

How old is Michael Jackson?

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AND THISBest buffet in Vegas?

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Google Doesn’t Do Multiple ChoiceYET

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Not Straight Answer

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But We are Smarter, Right?

Hmmm....

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I Know How to Search withKeywords

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Duh! Everybody Does

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Some Even Use it to Trick YOU

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Because Google isBiased

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WAT!

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PageRank

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Search Engine OptimizationSEO

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Regions (Language Barriers)

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TYPICAL SEARCH RESULTS

• Popular but Outdated Piece of Information

• Some Commercial Websites

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ResolveSearch Engine Short Comings

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Narrow Down Search Results

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Use Comparative Terms

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What’s the best “keywords”...

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A vs B vs C

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Fight SEO

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Search More Recent Results

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Search Blogs

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Search the “Right” Words

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Ask Expert’s Opinion

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Colleagues

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Groups

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Mailing Listor

Forum

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FUTURE PROOF

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Focus on Projects that HostConferences

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Find Conference Slides

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Find Conference Videos

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Make Sure the Community is VIBRANT

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❰Google Trend❱

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Google Trend Graphs

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Open Source Project Activity

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Number of Downloads

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When was the Last Update?

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User Review/Rating(Source Forge Only)

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User Review/Rating(Source Forge Only)

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❰Case Studies❱

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❰Scalability

Interoperability❱

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Lots of New Terminologies

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¢ommercial $upport

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❰Be Proactive❱

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Subscribe to Expert Blogs

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Organize Ideas with ...

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Mind Maps

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Evernote

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Subscribe to Conference Slides & Videos

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Social Media ¿

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Filtering Useful Content

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