Search Engine Optimisation

SEO Is Not...

“We Submit Your Website to 500 Search Engines”

One Link On SEO Company’s Portfolio

Link Exchange with Poker and Viagra Sites

Keyword Stuffing Meta Tags

Run Away, Quickly!

SEO Is...

Understanding Your Site & Market•Analysis•Research

•Reports•Strategy

On Page Optimisation Can range from• using a simple plugin to • HTML coding tweaks to • complete site reengineering

Off Page Optimisation => Link Building

SEO Basics – On Site

Make The Best Site

Create Link Worthy Content

www or no www – pick one

Use Good Practices:

Make Sure Your Site Is Accessible

Use Web Standards

Semantic HTML

SEO Basics – Getting Links

Create Link Worthy Content

Be Beautiful

Create Conversation

Blog

Discussion Forum

Directories – Niche and General

Pay Per Click Can Help

Jumpstart Traffic to Your Site

Gives You Real Data

Adapt to Seasonal Fluctuations

Why I Love Blogs

Easy To Add New Content

Different Rules Apply

Conversation

Analytics

“You Can't Improve It If You Don't Measure It”

Set Goals

Number of Unique Visitors to Site

Conversion – How Many Actually Bought

Email Open Rate – Improve Subject Line

Email Marketing – Keeping In Touch

Measurable

Opt In, “Permission Based”

Never, ever spam

Build a Community with Forums

Interact With Customers

Your Customers Become Your Support Team

Feedback and Testing

Great Content for Your Site