Search Engine Marketing Must For Online Business Growth

WorldClass Brand Management

www.WorldClass.com

Search Engine Marketing (“SEM”) Search Engine Optimization (“SEO”)

and Social Media Optimization (“SMO”)

Presentation

WorldClass© 2010 WorldClass Brand Management, Inc. All Rights Reserved

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The Question is…

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With over 85% of all new visitors to a web site originating from search engines such as Yahoo, AOL, Google and others, it is essential that business owners ensure that they are ranked where their customers can find them.

Our company, WorldClass, has developed and utilized these services for our core business of developing enterprise software applications that benefit the customer by reducing production time and substantially decreasing cost.

We use what we sell!

Why Search Engines?

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Search engines now account for over 85% of all new visitors to a web site (GVU Users Survey).

Only 7% of Internet users will surf beyond the first 20 listings of a search engine.

Over 87% of search engine users would rather switch to a different search engine, than browse beyond the first 20 positions (NEC Research Institute).

The Importance of Search Engines

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- 70% of surfers use 2-3 keywords to find what they are looking for...

- 60% of buying surfers know what they are looking for before they start...

- 82% of click-thrus take place in the first 30 listings of major engines...

- 10% of click-thrus take place in listings 31 - 40...

- 4% of click-thrus in listings 41- 4,000,000...

Consider these Stats

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A Forrester Research Report outlining how people find Websites:

: Search Engines = 87%: Email Messages = 38%: Web Sites = 35%: Word of Mouth = 28%: Magazine Ads = 25%: TV Commercials= 14%: Periodical Articles = 11%: Vendor Catalogs = 11%: Newspaper Ads = 9%: Banner Ads = 7%: Radio Ads = 3%: Mail Ads = 3%

Strategic Marketing

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SEO Leading to Success

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Search Engine Optimization Process


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Proposed Account Structure


Client Base Website Promotion

www.YourWebsite.com

SEO Promotion Social Media Promotion

On-Site Factors and On-Page

Optimization

Off-Site Factors and Off-Page Promotion

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On Page Optimization


On Page works are very important for a website to be SEO optimized.

On Page changes are the changes that needs to be done to the code base of a given web site to improve its ranking within search engines to make it more SEO compliant.

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On Page WorkDetails


We need to work on various on page factors to make the website more SEO friendly.

On Page work Details:• Need more keyword rich contents• Need keyword optimized meta tags for the new pages• Regular SEO maintenance work

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Keyword Selection


25 business target specific keywords chosen - that can bring targeted visitors

Some of them are

•Root Keywords•Stem Keywords•Keyword Phrases•Short-tail •Long-tail

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Off Page Optimization


Search engines like Google, Bing, Yahoo always show the most relevant and most trusted popular website in their search results.

To be on top 10 a website have to earn the popularity on the web world. Without the quality links a website cannot rank higher in this Hyper-Competitive market.

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Off Page Work Details


Every month we will perform all the off-page activities to make the website popular and earn trust from Search Engines.

Monthly Off Page Activities

•Directory Submission •Article Submission •Social Bookmarking •Social Media Interaction•Classified submission•Search engine submission•Press Release submission •Continued to Next…

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Off Page activities


• Forum Posts• Blog comment• Links from Blogs• Free blog (maintained by us)• Web 2.0 promotion• Link Exchange(3 way)• RSS feed Submission• Yahoo Answers • Local Business listing review submission/Testimonial• Blog Promotion• Social Media Promotion• Video Promotion

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Expected Results


All the On page & Off page activities will lead us to the top 10 ranking with all the keywords within 6 months. we will be among the top players in the industries and ready to prove ourselves as more competent than others.

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Visitor Trend


When we reach the first page of Google search engine, then our clients will have more targeted visitors from Search Engines.

With every passing day the visitors and customers will increase and give boost to your brand value and conversion rate.

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Visitors in each interval

We can have quantified visitors in the 3rd Month, more in the 6th and maximum visitors in the 9th month

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SEO - Return On Investment

SEO is a kind of marketing savings account. The SEO work will generate compound interest and this effort will give long lasting benefit. SEO has the cascading effect. Most of the work we do for organic SEO - content creation, site performance improvements and link building via outreach - also improve conversion, growing the overall brand and strengthen other marketing efforts.

We work with our clients to determine the average order value per customer, so that we can predict the ROI correctly.

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Return on InvestmentWe can predict ROI in the following way assuming

Average Order Value: $50

Conversion rate(approx.): 10%

After 3rd month if we can get 400 visitors then we can get total online order of = (400 / 10 * $50) = $2000/month

On the same way at the end of 6th month we can get total online order of = (800 / 10 * $50) = $4000/month

Similarly at the end of 9th months when we get visitor of 1200/month, we can get total online order of (approx.) (1200 / 10 * $50) = $6000/month

Note: This ROI calculation is summarizing only online sales, the sales generated due to SEO branding activities on offline market have not been included for simplification of calculation.

Please keep in mind that it’s just a sample ROI calculation and is based on certain assumptions.

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Following SEO quality practices we can assure rapid growth in the branding as well as visitors, online as well as offline sales.

Call WorldClass Now!866.347.3321

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Search Engine Marketing Must For Online Business Growth

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