Search engine marketing - projekt.iwwb-files.deprojekt.iwwb-files.de/dokumente/IWWB-Herbst... · By...
Transcript of Search engine marketing - projekt.iwwb-files.deprojekt.iwwb-files.de/dokumente/IWWB-Herbst... · By...
Search engine marketingOpenness, giving & partnerships
Who are we
What is (not) SEO / SEM?
What Google wants...
Giving & partnerships
Your questions & ideas
Wouter de BoerDennis PaagmanVincent OordPeter de RuijterMaarten HoogendoornMathijs BloklandWouter de VosTonci GalicDerek KraanJoep van Liempd
Yasmin VeenmanAnnika Tol
Roderick de RodePeter van DartelMelanie WelschPierrot Josepa
Development
Martijn ScheijbelerRuben TimmermanDaniel GomesEva MatternRik Matena
Marketing/product
Sales & biz dev
Dario BrandtClaudia Koch
Content & Support
By the numbers...
3.200 (450) clients “bildungsanbieter”
64.000 (22.000) unique courses
220.000 (20.000) unique visitors / month
120.000 leads, 550 in-company proposals
250 (25) media partners (via API)
€1,- mln. revenue in 2012
Who clicks on the advertisements?
WhatGoogleWants
WhatPeopleWant
People want reviews!
Bildungsanbieter want reviews!
“Trusted” (3rd party) reviews
“Reputation management”
Good content + Good links
Build (link) authority... how?
Tip: Opensiteexplorer.org
The counterpart of giving?
Taking?Receiving!
Giving - Tests
Giving - Free helpdesk service
Giving - Questions & Answers
Giving - Live chat & advice
Data wants to be free
Corporate intranet
HR Software
Publishers
Our mission: Amazon of Learning
White label Springest software
Partnership: Ideas are welcome!
Help people grow
Ruben [email protected]: @rubzie
www.springest.com|.de|.nl|.co.uk|.be|.ru
Daniel [email protected]
@por7o